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Rathbones Launches Brand Campaign, ‘Invest Well. Live Well.’



Rathbones, one of the UK’s leading wealth and asset management groups, launches its first major brand campaign.


Inspired by its recently refreshed purpose, ‘to help more people invest their money well, so they can live well’, the campaign reinforces the long-term positive impact that high quality financial planning and investment advice can have on people’s lives.


Rathbones’ purpose – to help more people invest their money well, so they can live well – was developed as part of a major rebrand after its successful combination with Investec Wealth and Investment (IW&I). Rathbones’ enhanced scale and clear and consistent ambition positions it well to realise its ambition of becoming “the best wealth manager in the UK, by far”.


The new campaign, which includes Rathbones’ first TV advert, is designed to support greater confidence in investing and focusses on real-life outcomes that matter to people as they plan for the future. Its launch comes as the Government seeks to highlight the importance of investing to long-term financial wellbeing and the benefits to the national economy.


The ‘Invest well. Live well.’ campaign features at its heart the Rathbones compass, a central brand asset that represents direction, perspective and long term thinking. It captures the firm’s belief that successful investing is not about short term reactions, but about providing steady guidance through life’s emotional and financial milestones — helping clients make informed decisions with confidence.


Simonetta Rigo, Chief Client Officer at Rathbones, said:

"Invest well. Live well.’ is a clear expression of our long term approach. At Rathbones, we believe good investing is about clarity, confidence and perspective — helping people make better decisions over time so they can focus on living. This campaign brings that philosophy to life in a way that feels human, positive and grounded in real outcomes.”

Rather than focusing on market movements or financial jargon, the campaign shows how professional wealth management can support people in planning for the future in a way that feels personal, accessible and grounded in real lives. The creative centres on empowerment and reassurance, demonstrating how thoughtful, long term advice can reduce uncertainty and help people focus on living well.


Effectiveness testing indicates the campaign, delivered in partnership with BBD Perfect Storm and media agency Medialab Group, resonates strongly with its intended audience. Independent research by leading market researcher System1 awarded the campaign a 5.9 star rating (out of 6) among high net worth audiences, significantly ahead of category norms, alongside a Spike Rating of 1.45, pointing to strong short term commercial potential. Supporting eye tracking research also showed high levels of attention and engagement.


Simonetta Rigo continued:

“What sets this campaign apart is the strength of the results as much as the creative idea behind it. The exceptional scores from System1, combined with strong attention and engagement metrics, show that it’s landing with real impact, both emotionally and commercially. In a category where it’s rare to achieve both long-term brand building and short-term effectiveness, these results demonstrate that we’re doing exactly that. It reinforces our belief that when you focus on helping people truly live well, stronger business outcomes naturally follow.”

The campaign is led by a 30 second hero film, while the ‘Invest well. Live well.’ platform is supported by a series of line extensions, including ‘Relax well’, ‘Retire well’ and ‘Sleep well’, reinforcing Rathbones’ role in helping clients plan and invest in a way that is right for them, at every stage of life.


The campaign launches across TV and streaming, digital, social, display advertising and radio, with initial activity running across London and the South East.

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Feb 6, 2025
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Over the past year, around 20% of workers in the UK have taken time off work due to poor mental health caused by pressure or stress. The long stretch after the festive period often leads to more employees taking time off, leaving others to work overtime just to keep up with the workload.


Experts reveal 5 coping strategies as the UK runs the risk of becoming a ‘burnout nation’ which can be caused by a number of factors. Contributors to feeling burnt-out at work including having a high workload, not feeling supported or listened to, lack of work-life balance, feeling stressed and pressured, and even being bullied or harassed.


Not only can you be experiencing these struggles at work, but factors in your personal life can also contribute to feeling burnt-out such as the cost-of-living crisis, relationship problems, and health issues. Feeling burnt-out at work can have a serious effect on your mental and physical health and ultimately cause you to have to take time off work.


The new year brings new challenges, and work can often feel overwhelming. With this in mind, the experts at the all-in-one mental health solution Meditopia have outlined wellness tips to help you deal with these pressures and reduce the risk of experiencing burnout.


5 Ways To Cope With Burnout:


  1. Inform Your Line Manager Of Your Concerns

    According to Mental Health UK around 20% of workers have taken time off work due to poor mental health caused by stress. This statistic emphasises the importance of speaking up and asking for help whenever you start to feel overwhelmed at work. Be open and honest about how you are feeling and the effect this is having on your mental health. Ask for support and don’t be worried about asking for help with your work if you need it. This will help alleviate some of the pressure and stress you’re experiencing.

  2. Outline What Good Mental Health Looks Like To You

    Take some time to think about what you're feeling and why. Then outline what you perceive to be good mental wellbeing and what needs to be done to achieve a good sense of mental well-being.

    Reflect on what is directly causing you stress and anxiety at work and away from work. Create a mental well-being plan to establish what you and others can do to offer support.

  3. Set Boundaries

    Setting boundaries will ensure a better work-life balance. Define the hours you want to work and do not work beyond these hours. Make sure to switch off when you finish working, go for a walk, read a book, or watch your favourite TV show. It is also important to switch off during the weekends and annual leave, this is your own time and are not obligated to think about work.

    If your workload has increased due to more employers being on annual leave, be honest with your manager and ask for flexibility regarding deadlines.

  4. Get Enough Sleep

    Adults need around seven to nine hours of sleep a night. Lack of sleep can affect mood and further increase feelings of anxiety and irritability. Sleeping whilst worrying about work can be difficult and you may find it hard to switch your mind off before going to bed. The best thing to do is to wind down for a couple of hours before going to bed.

    Avoid screens as the blue light can disrupt sleep and try not to drink any caffeinated drinks in the afternoon. Spend time in the evening doing something that relaxes you, read a book, or do some yoga and meditate.

  5. Take Annual Leave

    Make the most of the annual leave you are given and take it when you are feeling overwhelmed or experiencing the symptoms relating to burnout. Continuing to work when you are feeling burnt out and exhausted is going to negatively impact your mental and physical health, causing you to have to take time off to recover. Your mental wellbeing is most important.


Fatih Mustafa Çelebi, Co-founder and CEO of Meditopia, adds, “Feeling burnt-out at work affects your mental and physical well-being and can cause you to feel unmotivated towards the work you do."


“According to Mental Health UK 35% of working adults admit they do not feel comfortable letting their line managers know they are experiencing stress and anxiety at work."


"Therefore, it is even more important to encourage employees and employers to have open and honest conversations around burnout and how to manage feelings of stress and pressure in the workplace.”

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