Cynergy Bank has become the official banking partner of Brentford Football Club. The partnership will extend to four seasons, starting in 2025/26, and will see the Bank work closely with both the men’s and women’s teams.

Cynergy Bank chose to partner with Brentford Football Club, commonly known as ‘The Bees’, due to a strong alignment in core values and strategic outlook. Both organisations are recognised as challengers in their industries, with Cynergy Bank innovating in the landscape of digital banking, and Brentford FC exceeding expectations to finish in the top half of the Premier League table last season. This partnership is underpinned by a mutual commitment to innovation, a data-driven mindset, and a focus on delivering outstanding experiences – for both customers and fans.

Cynergy Bank’s unique ‘Human Digital’ approach closely mirrors Brentford FC’s forward-thinking philosophy. The club has earned a reputation as one of the most progressive in the game, leveraging digital technology and analytics not only to enhance on-pitch performance but also to drive strategic decisions across the organisation. Together, the two partners will showcase how these elements can work simultaneously to achieve excellence.

As official banking partner, Cynergy Bank has an opportunity to engage with business leaders across the community, offering tailored banking solutions and long-term financial support designed to meet their evolving needs. With West London standing as the UK’s second-largest regional economy and a thriving hub for SMEs, this partnership positions Cynergy Bank at the heart of one of the country's most dynamic business ecosystems.

Sharon Maguire, Chief Operating Officer at Cynergy Bank, said:

"We are so proud to partner with a Club that shares so many values with Cynergy Bank. Brentford FC is agile, innovative, and they use the power of data to their advantage – something we also pride ourselves on."

“I’m excited to support not only the men's team but also the Brentford women's team. At Cynergy Bank we’re passionate about supporting equality and diversity in everything we do, and I’m excited to champion the incredible talent and potential within women's sports. I look forward to seeing how this partnership will inspire our communities and empower future generations.”

Fran Jones, Brentford FC’s commercial director, said:

“We’re delighted to welcome Cynergy Bank as our official banking partner. This partnership is based on shared values around innovation, performance and community. Like Brentford, Cynergy aims to do things differently in their sector, as well as provide a more human approach to their services."

“We see a lot of potential where Cynergy Bank can also support west London’s thriving SME community to support growth in the region.”