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Edinburgh Football Fashion Brand Targets Growth



Edinburgh-based football apparel brand Universal Language has credited Business Gateway support with reshaping its commercial foundations as it prepares for its busiest period of trading since launching in December 2024.


Founded by school friends Chris Aitchison and Pete Burt, the brand produces high-quality, fan-focused clothing inspired by Scottish football culture. Chris brings commercial and marketing expertise built across years running his own agency, while Pete spent more than eight years as a designer in professional football, working for Hibernian and Tottenham Hotspur before returning to Edinburgh to build something made with a clear focus on the fans.


The idea first came to Chris while looking for a Hearts gift for his father. Searching online for football memorabilia, he couldn't find anything of suitable quality or true sense of the club and its culture. Seeing the gap, Chris brought it to Pete, and the pair set out to build a brand around what they felt was missing: products that celebrated a club's identity properly, rather than just its badge.


All products are designed in Edinburgh and printed or embroidered in the UK using sustainably produced garments. The range balances a permanent core collection with limited edition drops, allowing the brand to mark specific moments, clubs and cultural references while keeping its best-loved designs in circulation.


Current collections focus on Hearts, Hibernian and an expanding Scotland national team range, with plans to grow into further clubs and collaborations. The brand has also recently taken its products on the road with the opening of a special of pop-up shop, timed to coincide with the World Cup.


Since launching, Universal Language has reached more than 3,000 customers, sold 5,000 products and generated 1.5 million monthly social media views. The brand has also raised more than £2,500 for MND Scotland, its charity partner, through sales of an official Marius Zaliukas tribute t-shirt.


The Edinburgh Business Gateway team has worked closely with Chris and Pete to assess and restructure the business, reviewing its brand communication strategy and aligning every element behind a single commercial goal. The Business Gateway team extended that support to include specialist IP guidance, with an arranged session involving the Intellectual Property Office helping clarify trademark and copyright processes. Universal Language has since moved to trademark its brand and copyright its designs, protecting its assets as it looks ahead to the next stages of growth.


Pitch preparation sessions followed, opening connections with the potential to create new opportunities for the business, while Chris has also attended several Business Gateway workshops to expand the team’s knowledge in a range of key areas.


Julie Batten, Business Gateway adviser, said:

“Universal Language is a strong example of what happens when a genuine idea is backed by sound business thinking. Chris and Pete came to us with real momentum and connection to their audience. Our role was to help them build the right structure around it, from strategy to brand protection, so the business can grow on solid ground.”

Chris Aitchison, co-founder of Universal Language said:

“The support from Business Gateway came at exactly the right time. Sitting down and properly reviewing the strategy gave us a solid foundation and the confidence to continue growing the business, knowing we are headed in the right direction."

“The IP guidance has been equally important. As the brand grows, protecting what we've created matters more and more. We're genuinely grateful for the help getting that right.”

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  • Feb 23
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The rugged landscapes of Northern England are the focal point of a new art exhibition in the latest gallery display at Low Wood Bay Resort & Spa.

 

The Spring 2026 ‘Art in the Atrium’ exhibition at the spa resort near Windermere is celebrating the work of two renowned artists with close connections to the Craven district of North Yorkshire.

 

The gallery is featuring Katharine Holmes, who currently works from her studio at the Malham cottage where her mother and grandmother lived and painted before her, and Anna Adams, whose watercolour paintings of Ribblesdale, as well as her ceramics and poetry, won widespread acclaim.

 

Working with Lancaster based Gavagan Art, English Lakes Hotels Resorts & Venues has developed the ‘Art in the Atrium’ gallery at Low Wood Bay into a quarterly exhibition which is introducing an array of contemporary and historic fine art to new audiences.

 

Katharine, who paints outside in all weathers, is best known for her paintings and drawings of her native Yorkshire landscape. One of her most prominent exhibitions was ‘A Malham Family of Painters’ in conjunction with Leeds University and her work is found in many private and corporate collections too.

 

The distinctive limestone environment around Malham Cove and Gordale Scar feature in many of Katharine’s paintings. Her large oil painting, ‘Limestone and Rain’ forms the centrepiece of the latest exhibition.

 

As part of the gallery’s ceramics showcase section, a host of ceramics, small scale paintings and a selection of Anna Adam’s poetry books will also be on display. Anna and her husband, the painter Norman Adams RA, made a farmhouse close to Pen-y-ghent in the Yorkshire Dales their main base from the mid-1950s.

 

Executive chairman at English Lakes Hotels Resorts & Venues Simon Berry says:

“This is already the eighth independent, free and open art exhibition that we have put on here in the atrium at Low Wood Bay in the last two years. They continue to prove highly popular with both guests and visitors."

“Just like the spectacular landscapes of the Lake District, the dales have their own distinctive limestone formations, rolling hills and valleys which have inspired and attracted artists such as Katharine and Anna for hundreds of years. It’s a pleasure to be able to put their works on display here for more people to see and to learn about the artists and their careers.”

 

Mary Gavagan from Gavagan Art adds:

“There is much to see and marvel at with Katharine and Anna’s work exhibited in the latest gallery at Low Wood Bay."

“It is a pleasure to present Katharine’s work to a new audience. She is fascinated by the effects of light and her paintings are as much about atmosphere as they are about the physical features of the landscape.

 

“She works in a range of media from ink, watercolour and gouache on paper to oil or acrylic on canvas. And alongside her Yorkshire works, the exhibition includes drawings and paintings of other locations around Britain.

“Anna’s sensitive figurative works in clay, especially her ceramic birds, are a striking example of her ability to capture the essence of the world around her. The display includes birds, animals and examples of her watercolour paintings and prints.“

Having graduated from the University of Newcastle upon Tyne, Katharine returned to live and work in the Yorkshire Dales in 1990. Beyond home and the familiar landscapes of the Yorkshire Dales, she loves to paint and portray the wilder fringes of Britain and Ireland, especially the Scottish highlands and isles and South West Cornwall.

 

Anna Adams (1926-2011) was educated at Harrow Art School and Hornsey College of Art. She worked as a designer, a freelance artist and an art teacher before devoting her creative energies to writing prose and verse in the 1960s.

 

Anna’s first poem was printed in 1969 and Peterloo Press published her first book, A Reply to Intercepted Mail, in 1979 as part of its Peterloo Poets series. Anna was poetry editor of The Green Book from 1989 to 1992, and also a member of the Poetry Society and the Piccadilly Poets Committee.

 

Anna published a number of books with her husband Norman, including ‘Life on Limestone: A year in the Yorkshire Dales’, featuring her writing along with his watercolours. An earlier publication was Island Chapters, documenting their visits to the island of Scarp in the Outer Hebrides.

 

The latest exhibition in the ‘Art in the Atrium’ gallery at Low Wood Bay runs until late May. For further information, visit here.


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