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Edinburgh Football Fashion Brand Targets Growth



Edinburgh-based football apparel brand Universal Language has credited Business Gateway support with reshaping its commercial foundations as it prepares for its busiest period of trading since launching in December 2024.


Founded by school friends Chris Aitchison and Pete Burt, the brand produces high-quality, fan-focused clothing inspired by Scottish football culture. Chris brings commercial and marketing expertise built across years running his own agency, while Pete spent more than eight years as a designer in professional football, working for Hibernian and Tottenham Hotspur before returning to Edinburgh to build something made with a clear focus on the fans.


The idea first came to Chris while looking for a Hearts gift for his father. Searching online for football memorabilia, he couldn't find anything of suitable quality or true sense of the club and its culture. Seeing the gap, Chris brought it to Pete, and the pair set out to build a brand around what they felt was missing: products that celebrated a club's identity properly, rather than just its badge.


All products are designed in Edinburgh and printed or embroidered in the UK using sustainably produced garments. The range balances a permanent core collection with limited edition drops, allowing the brand to mark specific moments, clubs and cultural references while keeping its best-loved designs in circulation.


Current collections focus on Hearts, Hibernian and an expanding Scotland national team range, with plans to grow into further clubs and collaborations. The brand has also recently taken its products on the road with the opening of a special of pop-up shop, timed to coincide with the World Cup.


Since launching, Universal Language has reached more than 3,000 customers, sold 5,000 products and generated 1.5 million monthly social media views. The brand has also raised more than £2,500 for MND Scotland, its charity partner, through sales of an official Marius Zaliukas tribute t-shirt.


The Edinburgh Business Gateway team has worked closely with Chris and Pete to assess and restructure the business, reviewing its brand communication strategy and aligning every element behind a single commercial goal. The Business Gateway team extended that support to include specialist IP guidance, with an arranged session involving the Intellectual Property Office helping clarify trademark and copyright processes. Universal Language has since moved to trademark its brand and copyright its designs, protecting its assets as it looks ahead to the next stages of growth.


Pitch preparation sessions followed, opening connections with the potential to create new opportunities for the business, while Chris has also attended several Business Gateway workshops to expand the team’s knowledge in a range of key areas.


Julie Batten, Business Gateway adviser, said:

“Universal Language is a strong example of what happens when a genuine idea is backed by sound business thinking. Chris and Pete came to us with real momentum and connection to their audience. Our role was to help them build the right structure around it, from strategy to brand protection, so the business can grow on solid ground.”

Chris Aitchison, co-founder of Universal Language said:

“The support from Business Gateway came at exactly the right time. Sitting down and properly reviewing the strategy gave us a solid foundation and the confidence to continue growing the business, knowing we are headed in the right direction."

“The IP guidance has been equally important. As the brand grows, protecting what we've created matters more and more. We're genuinely grateful for the help getting that right.”

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  • Apr 20
  • 3 min read


Multi-award winning national commercial cleaning and FM company Cleanology has launched a new Learning and Development (L&D) department in a dedicated training hub at its London headquarters.


The department has been set up for both the induction of new starters and the continuous professional development (CPD) of existing staff.


Cleanology’s investment in its enhanced training capabilities is seen as playing an important role in its goal of doubling in size from its current £25 million turnover, under the leadership of recently appointed CEO Mark Little.


Core training modules in the L&D department include:


  • An in-house management programme, designed to enhance standards and upskill the team, whilst identifying and developing high-performing talent.

  • Tailored training courses for each job role.

  • Bespoke and site-specific training for clients.

  • Health and Safety (H&S): Detailed modules on observing safety guidance provided in site-specific Risk Assessments and Method Statements (RAMS).

  • Waste Management: The correct handling and management of different waste streams.

  • Code of Conduct: Professional behaviour standards as set out in the Cleanology Staff Handbook.

  • Emotional Intelligence and Communication workshops, as well as language tuition for new starters who do not speak English as their first language. (Cleanology’s diverse staff are from 34 nationalities with 82 percent identifying as ethnically diverse).


Cleanology – which employs around 1400 people in 24 UK cities - also runs a number of in-house schemes which help nurture talent, such as ‘Hospitality Hero’ which is a training initiative specifically designed for client-facing members of staff. It aims to ensure they deliver high-level customer service and professional engagement and consists of interactive learning modules of videos and quizzes. It also includes a Client Recognition Award system where clients can nominate team members for outstanding service.


The company, based in the new skyscraper district of Vauxhall Nine Elms, South West London, also hosts an Annual Company Dinner and Awards Ceremony – often referred to as their ‘Cleaning Oscars’. It features as part of a family day for staff to celebrate top performers. There is also an Annual Academy Day, described as part of Cleanology’s ‘broader engagement strategy’, and regular ‘Lunch and Learn’ sessions covering various subjects.


The team of four running the L&D department is headed up by HR Director Jade Collazo and Learning and Development Manager Romana Ferreira.


Jade Collazo said:

“Through initiatives such as Cleanology Academy Day, Hospitality Hero and a 360 degrees skills matrix, we empower colleagues to learn, upskill and progress. Our leadership programmes and mentoring ensure fair access to opportunity for everyone."

“Training starts on the first day – and sometimes even before the employee joins Cleanology – and this emphasises the importance of the onboarding experience”.


The L&D department has also released some statistics which support its track record of seeing well-trained staff prosper and being promoted, specifically:


  • 47 percent of the Head Office executive team have been promoted from within.

  • 10 employees have progressed to senior head office roles after starting as cleaners.

  • 78 percent of Operations Managers began as cleaners.

  • Cleanology boasts a 94 percent staff retention rate compared to an average of 79 percent in the commercial cleaning sector.

  • Training feedback from nearly 200 sessions scored an average 4.91 (out of 5) ‘Excellent’ rating.


Romana Ferreira said:

“We do not just hire talent; we nurture it and create long-term careers that reflect our inclusive values. We measure progress through transparent data and staff feedback to ensure that inclusion leads to lasting impact. These results highlight a workforce that feels valued, supported and proud to belong."

“Learning and Development is instrumental to Cleanology’s culture of continuous improvement and I am proud to be leading the new training team”.


 For for information visit here.



 



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