top of page
  • Writer's picturePaul Andrews

Celebrating 10 Years Of Deliveroo & The Future Of Food!


Deliveroo has marked its 10th birthday with an exciting report looking into the future of food trends and delivery. To celebrate the 10th anniversary of the iconic UK delivery brand Deliveroo has commissioned the exclusive insight into future food trends. And the results are mouth watering!

From desktop to dining table, bench to beach, Deliveroo has launched a SNACK TO THE FUTURE report, bringing together leading futurists and experts from the worlds of food, science, technology and innovation to create a forward-looking view of how the nation will be eating by 2040 and how our dinner tables are set to revolutionise.

The SNACK TO THE FUTURE report from Deliveroo and guest experts including Georgie Barrat (Technology Journalist and TV Presenter on The Gadget Show) and Tom Cheesewright (applied Futurist), reveals key predictions and technological advancements by 2040 that are set to rock consumers’ worlds, including:

  • BREATH-PRINTS: Find out how breath-prints will make our future food decisions for us. Expect personal tech devices to be enabled with BreathTech, meaning you can breathe on your device and get a deep level of insight into what foods you should be eating to have optimal impact on your individual health and wellbeing.

  • ME-GANSIM: Move over Keto, the predicted next big thing in dieting and set to be the mainstream diet of the future, is the Me-gan diet (Me-ganism); a hyper-personalised diet which is fully bespoke to your individual nutritional needs, powered by AI technology.

  • PERSONAL AIs: Underpinning the Me-gan diet and lifestyle, AI technology will offer you your own personal AI (a life long AI buddy) which will help automate and tailor what you are eating based on preferences and needs at any given time.

  • FOODGASMS: Food that makes you feel… food delivery services will be using additional digital audio and visual content to elevate the meal enjoyment experience, so much so that it could take food pleasure to the next level with ‘foodgasms’ (braingasms via what you eat).

  • EDIBLE BEAUTY: Get ready to see the food and beauty industry become more integrated than ever with a rise in edible beauty products like anti-aging ice-cream and the chance to dine from hormone-balancing and dopamine driving menus.

  • 3D PRINTED MEAL PLANS: From packed lunches to printed lunches, food prep is about to become a lot easier with advances in 3D printing technology helping you create perfectly portioned and nutritionally balanced meals, of your choice, at home.

  • VR DINNER PARTIES: Dine with celebrities, royals and late loved ones in your favourite holiday destination, or recreate food moments from famous movies thanks to VR technology, which will simulate dining experiences from the comfort of your home - think: enjoying a delightful breakfast at Tiffany’s, while you’re tucking into a bacon sandwich on the sofa.

  • FAREWELL FUSSY EATERS: Thanks to VR and AR technology, your brains could be tricked into thinking you are eating something you are not, for example, if you are a fussy eater who doesn’t want to eat vegetables, you could put on smart glasses and think you are eating chocolate or sweets.

  • RESTORATIVE RESTAURANTS: New restaurant concepts will remove outside world distractions, with personal tech devices banned at entry and a rise in the popularity of silent cafés and restaurants, ONLY offering tables for one to encourage mindful eating.

  • PASS THE AMARANTH: Whole grain staples, such as corn or maize, are about to look very different with alternatives such as amaranth, fonio, sorghum, teff, khorasan, einkorn and emmer, all likely to be mainstream in 2040.

  • ALT-OHOL: As the nation increasingly seeks alcohol alternatives, we can expect to see a rise in popularity of ‘wine’ cordials that mimic the taste and flavour profile of real wine, without the negatives


Research commissioned by Deliveroo reveal that solo dining (18%), virtually smelling and tasting your takeaway before you choose your order (17%) and breath-prints (15%) are at the top of the list of expert predictions that you and the nation can’t wait to experience (see the full consumer research in notes to editors)

SNACK TO THE FUTURE: 2040 is commissioned by Deliveroo and written by Avansere with contributions from Will Shu (CEO and founder at Deliveroo) and;

  • Carlo Mocci (Chief Business Officer UK&I at Deliveroo)

  • Devesh Mishra (Chief Product and Technology Officer at Deliveroo)

  • Georgie Barrat (Technology Journalist and TV Presenter on The Gadget Show)

  • Sarah DaVanzo (Quantitative data-driven Futurist, experienced start-up Entrepreneur, Agency Leader and F500 Corporate Executive)

  • Tom Cheesewright (applied Futurist helping people and organisations to see, share, and respond to a clearer vision of tomorrow)

  • Kaave Pour (Co-Founder of Space10, IKEA’s independent research and design lab)

  • Tracey Pollard (Managing Director of Bruce Gillingham Pollard)

Will Shu, Founder and CEO of Deliveroo said:


“I started Deliveroo in 2013 with a mission to connect people to the best quality food from local restaurants and deliver it directly to people’s doors. It has been an incredible ride over the past ten years and I am really proud of what we have built."
"As we look towards the next decade and beyond, Deliveroo will continue to create exciting new innovations in food delivery, build new and better consumer experiences and take Deliveroo beyond functionality and convenience to really capture the passion and emotion of food.”

Comments


bottom of page