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Blackpool Hotel Teams With Local Distiller To Launch Exclusive Drinks



Award-winning, family-owned Hotel Sheraton in Blackpool, has teamed up with a local distiller to create two bespoke spirits exclusively for hotel guests.


The bespoke Hotel Sheraton Gin and Vodka are produced by Lytham Gin, an award-winning independent distillery based in Lytham St Annes.


Handcrafted at the distillery on Lancashire’s Fylde Coast, the new Hotel Sheraton Gin is infused with orange, vanilla and star anise, creating an aromatic and distinctive gin, while the accompanying premium vodka offers a smooth, classic serve. Both spirits have been created and bottled especially for the hotel, complete with their own bespoke Hotel Sheraton labels.


The spirits are on sale from both hotel bars and as boxed gifts to purchase from the gift cabinet.


Hotel owner Liz Brown said:

“We are absolutely thrilled to have our own bespoke Hotel Sheraton spirits of Gin and Vodka created by the Lytham Gin Company. The gin, drunk together with an elderflower tonic is just the most delicious drink. I hope our guests enjoy it as much as I do!"

“Our policy is to buy local and this is a perfect example of a collaboration between two great family-run Lancashire companies.”


Sara Dewhurst, founder of Lytham Gin, said:

“For us, this collaboration is about much more than creating great spirits. Lytham Gin was founded on a love of our local area and the idea of putting “A Little Bit of Lancashire in Every Drop.”

“We’re incredibly proud to see that philosophy reflected in another local, award-winning family business that shares our commitment to quality, hospitality and Lancashire provenance."


“There’s something particularly special about working with another independent family business here on the Fylde Coast. Hotel Sheraton has a wonderful reputation and a real sense of place, so creating their own gin and vodka has been an absolute pleasure. We hope their guests enjoy drinking a little bit of Lancashire while they’re here - and perhaps take some happy memories of the Fylde Coast home with them too.”


The three-star hotel, on Queen’s Promenade, which last year marked its 10th anniversary, has also received the prestigious ROSE (Recognition of Service Excellence) Award from VisitEngland placing it officially in the top 100 hospitality establishments in the country.


Other accolades include

  • Ranked to its highest position (number three) on TripAdvisor, from 92 hotels in Blackpool;

  • Ranked number 11 in The Best Places To Work in UK Hospitality by Caterer Magazine;

  • The Judges’ Award in the Lancashire Tourism Awards, in special recognition of the Be Really Kind philosophy.


Liz and her team also keeping their fingers crossed after recently being shortlisted for the 2027 Large Hotel of the Year in The Lancashire Tourism Awards. Visit the hotel here.

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CBI Wales has called for reform of the planning system to kick-start the construction of key projects that will deliver sustainable growth.


In its ‘Planning for Growth’ report, it makes a series of recommendations aimed at building a well-funded, innovative planning framework that will speed up the construction of housing and infrastructure projects.


The report also calls on the Welsh Government to work closely with the UK government and local authority planning departments to improve the system, making it easier for businesses to invest in Wales.


There are five key areas with detailed measures set out in the report. They are as follows:


Provision of better resources for planning authorities by:

  • The Welsh Government providing regular and consistent funding of local government planning systems. The Welsh system has suffered a 50% real-terms budget cut since March 2008.

  • Ringfencing of planning application fees with this pot of money to be spent on improving the planning system.

  • Creating a centralised ‘floating’ team of planners with the expertise to speed up the passage of energy, other projects and to tackle environmental concerns that can hold up applications.


Innovation and technology to be at the heart of an overarching planning strategy which requires:

  • A fresh focus on investment in innovation and technology.

  • The need for local planning authorities to work closely with the Welsh Government economy department to aid consistency of decisions-making across planning departments.

  • Ensuring Technical Advice Notes (TANs) provide detailed advice for developers and decision-makers. These documents must be fit for purpose, align with net zero targets and remove blockers in the planning system.


Boost housing supply and reform of local development plans by:

  • Restoring a planning note known as TAN 1 which requires local planning authorities to maintain a five-year supply of deliverable land for housing.

  • Replacing unused 15-year development plans with fresh proposals once they time expire.


Take steps to tackle a nationwide shortage of planners by:

  • Ensuring the Welsh Government and local authorities work closely with schools, colleges and universities to raise awareness of planning careers.


More efficient and closer working between the devolved and UK governments on large-scale infrastructure projects:

  • Pre-application planning consultations should be reviewed to flag potential snags that delay applications.

  • The Welsh and UK governments must work together to establish an effective planning system that supports the development of large-scale nationally significant infrastructure projects (e.g. offshore wind, Carbon Capture and Storage).


Russell Greenslade, Director, CBI Wales, said:

“It’s a crunch time for growth and businesses looking to invest in Wales. Our need to reach housing targets and improve key infrastructure such as roads can often be frustrated by inefficiencies in the planning system."

“Without urgent reform, there is a danger the Welsh planning service will become a ‘Cinderella’ service. Wales can’t afford to be left behind on sustainable economic growth, especially with the Chancellor looking to leverage the UK’s overall strengths through planning reform, airports expansion and transport infrastructure."


“I welcome the Welsh Government’s recent proposals to reform the land use planning system and delegate decision making powers for certain projects to Planning and Environment Decisions Wales. However, the government must build on this work by incorporating our report’s recommendations."


“Wales’ planning system can catalyse growth if these changes are made. Our proposals will give firms the confidence to place long-term investment in Wales, bringing jobs and prosperity and improvements to infrastructure.”

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