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Experts Warn Of New Wave of AI-Powered Phone Scams



Front Line Sales Consultancy highlights red flags in fake HMRC and DVLA calls as scammers deploy voice cloning, spoofed numbers and urgent payment tactics.


Telemarketing experts at FLSC are warning UK households and businesses to stay alert as a new generation of telephone scams targets consumers in the run-up to the 31 January self-assessment tax deadline.


According to FLSC, fraudsters are increasingly using AI-generated voice cloning, highly polished scripts and spoofed phone numbers to impersonate trusted organisations such as HM Revenue & Customs and the Driver and Vehicle Licensing Agency, making scam calls harder than ever to detect.


“Traditional scam calls were easy to spot — robotic voices, poor audio quality and obvious pressure tactics,” said a spokesperson for Front Line Sales Consultancy. “In 2026, that’s no longer the case. We’re seeing calls that sound calm, professional and convincingly human, sometimes even mimicking official tones or familiar voices. That’s what makes these scams so dangerous.”


AI voice cloning is changing the scam playbook

FLSC warns that scammers now need only a short audio sample — often taken from social media videos, voicemail greetings or leaked data — to generate realistic voice clones. These calls may include natural pauses, emotional language and confident responses designed to disarm scepticism.

“In some cases, people are being told they owe tax, face licence suspension, or must act immediately to avoid penalties,” the spokesperson added. “The urgency is deliberate. Scammers rely on panic rather than logic.”

Common scam scenarios reported in early 2026

Front Line Sales Consultancy highlights a rise in the following tactics:


  • Fake HMRC calls claiming unpaid tax, missed filings or legal action unless immediate payment is made

  • Bogus DVLA calls or messages threatening fines, licence suspension or vehicle seizure

  • Caller ID spoofing, where the number appears to match a legitimate government helpline

  • Follow-up texts or emails sent after a call to add credibility and push victims to click links or share details


FLSC stresses that HMRC and the DVLA do not demand payment, personal data or banking details via unsolicited phone calls.


Red flags that indicate a scam call

Telemarketing professionals at FLSC advise the public to watch for these warning signs:


  • Pressure to act immediately, especially around deadlines or penalties

  • Requests for payment or personal information over the phone

  • Threatening or fear-based language, including legal action or account suspension

  • Resistance to verification, such as discouraging you from hanging up and calling back

  • Over-polished or scripted responses that fail when challenged with unexpected questions

“Caller ID alone means nothing anymore,” the FLSC spokesperson said. “If a call feels urgent, emotional or pushy, that’s usually your cue to stop and verify independently.”

How to protect yourself

FLSC recommends the following steps:


  • Hang up and contact organisations directly using official numbers from trusted websites

  • Never share bank details, passwords or one-time codes on unsolicited calls

  • Be cautious of follow-up messages that reference a recent phone conversation

  • Speak to friends, family or advisors before taking action if you’re unsure

“As the tax deadline approaches, scammers know people are already stressed,” the spokesperson added. “A moment of caution can prevent serious financial loss.”

Why this matters now

With the 31 January deadline approaching, Front Line Sales Consultancy expects scam activity to peak, particularly targeting self-employed individuals, contractors and small business owners.

“These scams evolve every year,” the spokesperson said. “In 2026, AI has tipped the balance. Awareness is now the strongest defence.”

About Front Line Sales Consultancy

Front Line Sales Consultancy (FLSC) is a UK-based telemarketing and sales consultancy specialising in compliant outbound calling, customer engagement and sales strategy. Working on the front line of consumer communications, FLSC provides expert insight into emerging calling trends, fraud risks and best practices for ethical telemarketing.


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  • Writer: Paul Andrews
    Paul Andrews
  • Oct 19, 2023
  • 4 min read

Redditch company joins with Warwick charity to fund two more Paediatric Palliative Care Consultants for Birmingham Children’s Hospital


Birmingham Children’s Hospital is to become a training hospital in Paediatric Palliative Medicine and will be providing training for two new consultants thanks to funding by a children’s charity and corporate sponsors Oakland International.


News of the £310k funding, which will double the number of existing roles in the region, came during a special event in Birmingham this week (17th) hosted by Molly Ollys Founder Rachel Ollerenshaw.


The donation is heavily supported by the storage and logistics business which has its headquarters in Boeley, and will cover two years of training for the consultants.


Molly Ollys was established following the death of Rachel and husband Tim’s eight-year-old daughter Molly from a rare kidney cancer and marked its tenth anniversary last year.


The Warwick-based charity supports children with life-threatening illnesses and their families and helps with emotional support as well as donates wishes, therapeutic toys and books to children directly and through hospitals across the UK.


And it funded the region’s first ever consultant in paediatric palliative medicine between 2018 and 2021, since when the post has been permanently incorporated by the NHS.


There are currently only 25 such specialists in the UK. Nationally there is a shortage of between 50 to 60 consultants within this specialist Paediatric Palliative Medicine service which helps enable patients to live their best lives.


Oakland and members of BCH were among special guests at an informal drinks evening at a Birmingham city centre venue on Tuesday night, when Rachel provided an overview of how their support is making a real and significant, long-term impact to so many children across the region.


Co-Founder and Group CEO, Dean Attwell, said: “Molly Ollys is a truly wonderful charity supporting so many children and their families through such difficult times. The link to Birmingham Children’s Hospital is another example of an under-resourced but much-needed service identified and championed by Molly Ollys and we are delighted to be part of the funding support team."


“It was a pleasure to have attended the launch event in Birmingham with so many other businesses and potential supporters. We were happy to share our experiences of the journey so far and to show other potential sponsors what it means to get involved, both in terms of helping the charity but also as a return on investment for their own businesses. Charitable giving with a positive return on investment? Now there’s a thought!”


Since Molly Ollys started more than £4 million has been raised to emotionally support children across the UK.


Another of the charity’s key NHS projects was the creation and refurbishment of Magnolia House at Birmingham Children’s Hospital. This is a safe and non-clinical space where medical teams and families can have important discussions.


Rachel Ollerenshaw said: “The need for Consultant-led Paediatric Palliative care is far more important than many realise and primarily that is the case because it is a world that few people fortunately have inhabited."


“From our own experiences with Molly we realised the importance of enabling a good death. Molly had a choice, as parents and her family we had a choice thanks to the support of a consultant in Warwickshire where we live. However, we realised that that care was different down the road in the West Midlands."

“So, Molly Ollys plugged that gap by paying for the first consultant for three years in order to prove the need for the NHS to then take this forward. Once proved Birmingham Children’s Hospital quickly appointed a second consultant with the help of Acorns Hospice. Two consultants meant that BCH could become a training hospital."

“We are therefore delighted that we can continue this project with the funding of training for two more consultants. From zero to four in a seven year period is a big step change and will have a positive long term impact for palliative children in the West Midlands and surrounding areas.”


She added: “We are extremely proud to be able to support this latest project but none of it would be possible without the magnificent help of key corporate supporters. Oakland International have been incredible. They have really taken time to listen, to meet health professionals and to understand the significance.”


The funding has been particularly welcomed by the hospital’s current Consultants Yifan Liang and Christine Mott.


Yifan, from Birmingham, said: “With the current consultant numbers, we are only capturing the most needy children and there’s a lot more need that we could be addressing."


“This vital business funding will enable us to provide the capacity to serve families better through planning, clinical reviews and which will be more sustainable for everyone concerned."


“Thanks to Molly Ollys, Oakland International, and other corporate businesses supporting this much needed initiative, we are starting to see change and helping families in the way they want and need for the short and long term, and getting the end results for individuals as we roll it out and help more people.”

Anyone wishing to donate to Molly Ollys can do so here


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