top of page

Atlassian And Williams Unveil Vegas Livery


ree

The striking livery features rainbow accents and is designed to bring out the bright lights of the Strip, while also celebrating the speed and power offered by Atlassian’s Rovo.


As the AI-powered solution at the centre of the Atlassian System of Work, Rovo connects knowledge, people, and workflows so teams move faster. It is one of the many technical tools that Williams has added to its arsenal since it partnered with Atlassian back in March 2025. Through the partnership, Atlassian are supporting Williams to drive complete transformation across their system of work – creating efficiencies, improving prioritisation, and breaking down silos, all in pursuit of improved lap time.


This is the second Atlassian livery that Williams has run this season. The first livery, showcased at the United States Grand Prix in Austin, Texas, was a 2002 throwback design which celebrated the two organisations’ shared vision and passion for teamwork. During the weekend, Carlos Sainz brought home Williams’ first ever Sprint podium. His third-place result was the second podium Williams has celebrated in 2025, the team’s most successful season since 2016.


This spectacular one-off look will form part of a suite of tech-forward activations hosted by Williams partners and taking place during the Las Vegas Grand Prix week. Other activations will include:

  • The Las Vegas Fan Zone, presented by autonomous ride hailing partner Zoox at Brooklyn Bridge, New York New York. Fans will be able to check out the livery in all of its glory – plus try Williams’ simulators, hear from the team, and get excited for race day.

  • A talk hosted by AI Orchestration Partner Airia, featuring Team Principal James Vowles, and exploring the impact of AI adoption in one of the world’s most high-tech sports.


James Vowles, Team Principal, Atlassian Williams Racing:

“This striking livery is the latest celebration of our work with partners Atlassian, who are helping to accelerate our tech transformation and bring Williams right back to the cutting edge. There could not be a more iconic place to unveil this than in Las Vegas, one of the most tech-forward cities in the world.”

Sorin Cheran, Chief Information and Analytics Officer, Atlassian Williams Racing:

“In the midst of a busy F1 season, we need to drive improvements and find solutions quickly. Rovo helps us to search through files, data and information on our Atlassian system, ultimately allowing us to upgrade faster and find that all-important laptime. This is essential if we want to achieve our goal: to get back to the front and win multiple World Championships.”


Most Read

Tech Provider Enters 20th Anniversary Year With Strategic Acquisition

Tech Provider Enters 20th Anniversary Year With Strategic Acquisition

A Hampshire IT provider has acquired a ‘complementary’ firm in the East Midlands in a strategic move designed to boost nationwide growth plans. Ringwood-headquartered entrustIT has made Bedford’s DWM Technical Solutions its fifth wholly owned subsidiary.

Budget Does Nothing To Simplify Tax Rules, Leading Accountant Warns

Budget Does Nothing To Simplify Tax Rules, Leading Accountant Warns

Responding to the Autumn Budget, Steven Martin, Senior Tax Manager at HWB Chartered Accountants, said:

“I would have liked to see more simplification in the range of tax rates and allowances. Instead, there is more complication, with fine judgements needed about marginal rates when it comes to tax planning."

Act Now On Looming Shake-Up Of Tenants’ Rights

Act Now On Looming Shake-Up Of Tenants’ Rights

A senior lawyer at a south coast legal firm has urged landlords and lettings agents to ‘get ahead of what is to come’ as the countdown begins to a major reform of the private rented sector.

Categories

  • lindaandrews071
  • Nov 25
  • 2 min read

ree

The striking livery features rainbow accents and is designed to bring out the bright lights of the Strip, while also celebrating the speed and power offered by Atlassian’s Rovo.


As the AI-powered solution at the centre of the Atlassian System of Work, Rovo connects knowledge, people, and workflows so teams move faster. It is one of the many technical tools that Williams has added to its arsenal since it partnered with Atlassian back in March 2025. Through the partnership, Atlassian are supporting Williams to drive complete transformation across their system of work – creating efficiencies, improving prioritisation, and breaking down silos, all in pursuit of improved lap time.


This is the second Atlassian livery that Williams has run this season. The first livery, showcased at the United States Grand Prix in Austin, Texas, was a 2002 throwback design which celebrated the two organisations’ shared vision and passion for teamwork. During the weekend, Carlos Sainz brought home Williams’ first ever Sprint podium. His third-place result was the second podium Williams has celebrated in 2025, the team’s most successful season since 2016.


This spectacular one-off look will form part of a suite of tech-forward activations hosted by Williams partners and taking place during the Las Vegas Grand Prix week. Other activations will include:

  • The Las Vegas Fan Zone, presented by autonomous ride hailing partner Zoox at Brooklyn Bridge, New York New York. Fans will be able to check out the livery in all of its glory – plus try Williams’ simulators, hear from the team, and get excited for race day.

  • A talk hosted by AI Orchestration Partner Airia, featuring Team Principal James Vowles, and exploring the impact of AI adoption in one of the world’s most high-tech sports.


James Vowles, Team Principal, Atlassian Williams Racing:

“This striking livery is the latest celebration of our work with partners Atlassian, who are helping to accelerate our tech transformation and bring Williams right back to the cutting edge. There could not be a more iconic place to unveil this than in Las Vegas, one of the most tech-forward cities in the world.”

Sorin Cheran, Chief Information and Analytics Officer, Atlassian Williams Racing:

“In the midst of a busy F1 season, we need to drive improvements and find solutions quickly. Rovo helps us to search through files, data and information on our Atlassian system, ultimately allowing us to upgrade faster and find that all-important laptime. This is essential if we want to achieve our goal: to get back to the front and win multiple World Championships.”


Most Read

Tech Provider Enters 20th Anniversary Year With Strategic Acquisition

Tech Provider Enters 20th Anniversary Year With Strategic Acquisition

A Hampshire IT provider has acquired a ‘complementary’ firm in the East Midlands in a strategic move designed to boost nationwide growth plans. Ringwood-headquartered entrustIT has made Bedford’s DWM Technical Solutions its fifth wholly owned subsidiary.

Budget Does Nothing To Simplify Tax Rules, Leading Accountant Warns

Budget Does Nothing To Simplify Tax Rules, Leading Accountant Warns

Responding to the Autumn Budget, Steven Martin, Senior Tax Manager at HWB Chartered Accountants, said:

“I would have liked to see more simplification in the range of tax rates and allowances. Instead, there is more complication, with fine judgements needed about marginal rates when it comes to tax planning."

Act Now On Looming Shake-Up Of Tenants’ Rights

Act Now On Looming Shake-Up Of Tenants’ Rights

A senior lawyer at a south coast legal firm has urged landlords and lettings agents to ‘get ahead of what is to come’ as the countdown begins to a major reform of the private rented sector.

Categories

Dumfries And Galloway Farm Scoops Success With New Gelato Venture

Dumfries And Galloway Farm Scoops Success With New Gelato Venture

A family-run farm based tourist destination in Castle Douglas has launched a new gelato venture, using milk from its own herd of pedigree Holstein cows to create fresh gelato, after securing support from Business Gateway.

The Insights Group Demonstrates Resilience And Accelerates Investment

The Insights Group Demonstrates Resilience And Accelerates Investment

Despite global economic headwinds, The Insights Group Limited delivered a robust performance in 2024/25. Figures filed at Companies House show turnover of £88.9M and operating profit of £12.3M.

Aberdeenshire Whisky Retailer Toasts To Expansion

Aberdeenshire Whisky Retailer Toasts To Expansion

An Aberdeenshire whisky specialist is marking its 10-year anniversary with a major expansion, thanks to support from Business Gateway.

Recent Posts

bottom of page