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One In 10 Small Business Owners Spend Up To A Full Working Day On Social Media



A new study by Markel Direct, the small business insurance specialists, has revealed the growing expectations many UK tradespeople and small business owners feel to maintain an active social media presence alongside running their business.


The study, which asked 501 UK small business owners and tradespeople how they use social media to market their business, revealed the hidden workload that comes with trying to stay visible online. More than three quarters (76%) spend time every week creating or editing social media content. For most, that means an additional one to three hours of work every week (54%), while more than one in ten (11%) spend up to a full working day each week managing their online presence.


The findings build on a previous study by Markel Direct, which looked into overworking among the self-employed. It discovered that more than half (57%) regularly work beyond their normal hours, while 40% said they feel pressure to remain reachable outside working hours, and 57% admitted to working through illness.


Running a business now means running social media too: half feel stressed to stay visible online

The findings suggest many small business owners are effectively becoming self-taught social media marketers alongside running their actual business. More than two-thirds (69%) have never hired anyone to create content on their behalf, while 65% say they have never received any social media training.

Despite this, many still feel an increasing responsibility to stay active online. More than half (55%) say they feel pressure to create content regularly, while nearly three-quarters (73%) believe customers now expect businesses to be active on social media. At the same time, nearly two-thirds (63%) say they struggle to stand out from competitors online.


The study also highlighted that for some small business owners, maintaining an online presence is also causing a negative impact. Nearly a quarter (24%) say they have experienced negative comments online, while one in four (25%) have deleted or edited posts following criticism.


The fear of negative reactions is also affecting confidence online, with nearly four in ten (38%) saying they have held back from posting due to fear of backlash. Among younger entrepreneurs aged 18–24, more than half say fear of negative reactions has stopped posting online.

Social media drives growth, but raises legal concerns

Social media is a clear growth driver for small businesses, and many owners are aware of the responsibilities that come with posting content online – however, the study revealed significant gaps remain when it comes to protection and preparedness.


The research found that only 39% have insurance in place to cover legal action relating to issues such as copyright infringement or breaches of confidentiality linked to their social media activity. In contrast, nearly half (47%) say they do not have this type of protection, while a further 8% are unsure whether they are covered.


Despite the potential consequences, some businesses continue to share client work online without following clear processes. Nearly one in five (19%) admit they do not always obtain client permission before posting images or videos of completed work on social media.


Worryingly, more than a quarter (28%) say they would not know what steps to take if a client raised a legal concern about content they had shared online.


Rob Rees, Divisional Director at Markel Direct, said:

"Social media has become one of the most powerful ways for small businesses to showcase their expertise and attract new customers, but many business owners don't realise that the same rules around consent, copyright and confidentiality apply online as they do offline."

"Many entrepreneurs have effectively become marketers overnight, often without formal training or dedicated support. Taking a few simple steps, such as obtaining written permission before sharing client projects and understanding what insurance protections are available, can help reduce the risk of disputes further down the line."


To read the full study, visit the Markel Direct website.


Please note: This article provides guidance for information purposes only. It should not be relied upon wholly when making or taking important business decisions – always seek the services of an appropriately qualified professional.

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  • Jan 15, 2024
  • 3 min read


Elevated levels of air pollution cause more children to be admitted to hospital with respiratory problems, a new study has found.


Professor Jill Belch, from the University of Dundee’s School of Medicine, says that youngsters are sustaining irreparable damage to their lungs due to the inhalation of harmful particulates emitted by vehicles.


She has advocated the expansion of Low Emission Zones (LEZs) throughout the UK as a means of reducing the levels of nitrogen oxides in urban areas following the findings, which showed spikes in hospital admissions in under-16s for respiratory problems following periods of high air pollution. These admissions occurred at levels which did not affect adult admissions, providing crucial evidence of how sensitive children are to pollution.

“Children are so much more susceptible to air pollution as their cells are dividing as they grow, and thus are more easily damaged by the toxins, never to recover,” said Professor Belch.

“NO2 is a chemical that inflames the lungs and produces sticky mucus, which congest the lungs causing infections a few days later – around six or seven days - which means that parents may not often associate a respiratory problem with air pollution."

“What is especially worrying is that these admissions occur at pollution levels which leave adults unaffected, thus stressing the vulnerability of this group.”


The World Health Organisation (WHO) estimates that air pollution contributes to 6.7 million premature deaths a year, with Nitrogen oxides (NOx), made up of nitrogen dioxide (NO2), nitrogen oxide (NO) and other smaller fractions of pollutants having been linked to health conditions such as asthma and chronic lung disease.


Using publicly available records from between 2004 and 2017, Professor Belch and colleagues from the Tayside Pollution Research Programme (TPRP) cross-referenced data on almost 35,000 admissions into Dundee’s Ninewells Hospital with the average daily nitric oxide level recorded from local air monitoring sites.


The results showed that respiratory admissions in children were associated with cumulative 14-day exposure to NOx, NO2 and NO, particularly for acute respiratory infections. The team concluded that children may be at a higher risk of hospitalisation at lower levels of NOx pollution exposure than adults due to the increased susceptibility of immature lungs to toxins, and children’s tendency to be outside more frequently than adults, increasing their exposure to polluted air.


The findings come amid the continued rollout and expansion of LEZs throughout the UK. This includes what is already the world’s largest LEZ in London in an effort to encourage drivers to own less-polluting vehicles and improve public health in inner city areas.


“LEZs are undoubtedly the best way to get rid of air pollution, but it does come at a price to local authorities in terms of installation, monitoring and enforcement. That is why community pressure is so important for having these zones adopted. But the benefits to a child’s health, from the evidence we have gathered, is clear."


“The health effects can take two or three years to emerge but if you look at Germany and France then they are already showing benefits, and the same will apply in cities like London and Dundee in years to come."


“We already have some data from London which is showing an increase in walking and cycling to school because it is safer, so there are additional health benefits to LEZs.”


Dr Munro Stewart, a GP at Dundee’s Nethergate Medical Centre and co-author of the study, added, "Our study shows that keeping pollution within safe limits could reduce paediatric respiratory admissions by 40%."


“While Scotland has the tightest air pollution regulations in Europe, we must ensure that they are actually enforced with measures such as LEZs to protect the wellbeing of our children, because we know that the air they breathe now will also affect them for the rest of their lives.”


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