An award-winning Leicestershire firm that supplies luxury brands such as Givenchy, Sisley, and LVMH, as well as High Street giants Boots, Superdrug, and Asda, has announced a major rebranding initiative and the appointment of a new Managing Director.

Melita POS, headquartered at Leicester’s Meridian Business Park, has been a leader in end-to-end Point of Sale (POS) and merchandising solutions for over 25 years. The company, which unites the diverse services of design, manufacturing, warehousing, merchandising and installation under one powerful brand, is the result of the amalgamation of Display Logistics, DL Manufacturing, and KK Installations.

Despite these changes, Melita POS remains a proud family-owned and operated business. This strategic move marks the beginning of an exciting new chapter for Melita POS, with an ambitious program of investment and growth being spearheaded by new Managing Director, Dan Jacques (pictured) alongside Company Director Emily Jacques, Operations Director, Rich Metcalf, Production Director Glynn Parker and Warehouse Director, Mark Jacques.

New MD Dan Jacques said:

"I am incredibly proud to take on this role and continue our family legacy. Our rebranding as Melita POS and the integration of our diverse services are pivotal steps in enhancing our ability to serve our clients more effectively. Melita is a name with significant personal connection to our family, making it the perfect choice for a business that values long-term relationships."

Originally established as Display Logistics in 1997 by Shivena and Steve Jacques on West Avenue in Wigston, the company has built a stellar reputation with its commitment to excellence and innovation earning it numerous industry accolades and a trusted position within the market. Today Melita POS employees 35 workers and brings a turnover of over £6 million to the local economy, as well as a commitment to support growth and success within Leicestershire.

An ambitious growth strategy accompanies the new company structure with Melita POS expecting to increase its workforce by 50 per cent and its turnover by over 200% over the next five years, as part of an international development strategy that will turn this family firm into a global heavyweight.

Dan continued “As a company we are deeply committed to driving growth, ensuring sustainability, and fostering the development of our talented staff. Our future success hinges on our ability to innovate and adapt, while also nurturing a work environment that values and invests in our people. Together, we will not only meet but exceed our goals, creating a lasting impact for our clients and the community."

For more information about Melita POS and its services, please visit here.