- Paul Andrews - CEO Family Business United
- Jun 3, 2025
- 4 min read
Oasis fans anticipate spending a combined total of £1.06bn attending the highly awaited reunion tour, with attendees each planning to splash out an average of £766.222 to see the Gallagher brothers reunite at one of the 17 UK concert dates.
Findings from Barclays’ Wonderwallets research show that fans, who are set to spend an average of £171.10 on tickets, Don’t Look Back in Anger at their purchases. Six in 10 (64 per cent) concert goers spent more than they had planned or expected but think the reunion will be worth the additional cost. A quarter (24 per cent) also wish they had spent more on tickets, including better seats or a VIP package, to obtain a better experience.
Fans Prepare For A Champagne Supernova
Aside from the ticket, attendees will spend the most on accommodation (£108), with other notable costs including travel (£70.50) and clothing (£73.70), with two thirds (67 per cent) planning to purchase accessories or an outfit specifically for the event.
Other expenses include an average of £59.70 on official merchandise, as well as £75.20 on pre-concert food and drinks, boosting sales at local hospitality venues.
In total, across the 17 UK concerts, Oasis fans attending the Live ’25 tour are predicted to splash out a combined total of £1.06bn to see the Gallagher brothers reunite on stage for the first time in 16 years.
This total exceeds the £997m that Barclays estimated would be spent on the UK legs of Taylor Swift’s Eras Tour in 20243. On average, Oasis fans predict that they will spend slightly less than Swifties (£766.22 for Oasis vs. £848.30 for Swift), but this is offset by Oasis playing 17 tour stops compared to Swift’s 15, resulting in a higher total overall spend.
The Masterplan To Maximise Value
In justifying the cost, 16 per cent of fans said they bought Oasis Live ’25 tickets as a gift, while 30 per cent described it as a sentimental purchase, due to the significance that Oasis’ music has played in their life.
To make the most of the experience, many plan to embrace other value-add moments before the event, including attending fan-organised meetups (23 per cent), filming TikTok trends (22 per cent) and exchanging Oasis merchandise with other fans (15 per cent).
Spending on the Oasis tour is part of the broader trend of consumers prioritising memorable experiences over physical items – otherwise known as the ‘experience economy’ – as almost a quarter (24 per cent) of consumers plan to spend more on experiences and events this summer compared to last summer.
Additionally, in an encouraging sign for hospitality and leisure businesses, overall consumer confidence in spending on non-essential items, such as concert tickets, experiences, and other events, spiked to 60 per cent in April 2025, reaching its highest point in three years.
Nostalgia Will Live Forever
For many attendees, Oasis Live ’25 is a chance to relive the vibrant Manchester music scene of the 90s. Of those who secured tickets to a Manchester tour date, 80 per cent picked the location as their first choice. Meanwhile, a quarter (23 per cent) wanted to get a ticket in Manchester because they believe that seeing Oasis play there is a “quintessential experience” for any fan.
While the Oasis reunion has sparked interested from a new generation of fans looking to experience the 90s music scene, a large portion of ticket holders are long time fans. Nearly half of those attending (47 per cent) have seen Oasis play before, and 36 per cent have seen Noel or Liam play separately.
More than a quarter of fans (29 per cent) will be embracing nostalgic 90s fashion trends at the event, including baggy jeans, track jackets or sneakers. A fifth (21 per cent) plan to wear an Oasis-themed outfit or accessory – including bucket hats and parkas – and 14 per cent are even intending to get a haircut inspired by Liam or Noel.
Just Be Here Now
For an authentic 90s experience, one fifth (19 per cent) of attendees are planning to enjoy the gig ‘unplugged’ and avoid using their phones. This trend is more prominent among older generations, with 21 per cent of those aged 35-54 saying they will put their phones away, compared to just 15 per cent of younger attendees.
Although some fans are leaning into nostalgia, many ticket holders are ready to document their experience of the Live ’25 tour online. Almost half 45 per cent are planning to capture content to post on social media when they go to the Oasis concert, rising to nearly half of those aged 35-54 (49 per cent).
Tom Corbett, Managing Director of Sponsorships and Media at Barclays, said: “As Britain braces for one of the most highly anticipated musical comebacks of all time, Oasis fans are putting their budgets to work to relive a golden era of Britpop."
"From new outfits to food and merchandise, ticket holders are showing that when it comes to once-in-a-generation moments, they are more than willing to Roll With It.”
Rich Robinson, Head of Hospitality and Leisure at Barclays, said: “The experience economy is no longer a trend, it’s a fundamental shift in how consumers determine their financial priorities. Just as we saw with last year’s Eras Tour, fans are willing to go to great lengths when there is an emotional connection."
"For Live ’25 ticket holders, their investment isn’t just about attending the event – it’s about creating lasting memories tied to their cultural icons.”
