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Waste Management Specialist Delivers Commercial Success


Coventry-based waste management specialist, Tom White, has reported successful year-on-year commercial growth, due to a number of key factors including new personnel appointments, value added services and positive reputation growth.


Following the appointment of a new commercial team, led by Head of Commercial Tracy Bryan, and the switch to a more value-centric approach, championed by Managing Director Julian Tranter, the company has seen significant growth, against the prior year.


Driven by three core values – people first, protect the planet and profit for purpose – Tom White provide innovative waste solutions for homes and businesses. Covering Warwickshire and the West Midlands, key services include commercial collection, technical services, skip hire, hazardous waste management and confidential shredding.


Tom White’s brand reputation continues to grow due to the implementation of positive innovations, such as new waste-to-product processes that continue to reduce the business carbon footprint and stopping the export of waste outside of the UK.


Tracy Bryan, commented: “We’re really pleased to see commercial growth as a direct results of the key decisions we’ve made. During the last year, we’ve worked hard to create a new, dynamic team who share the same enthusiasm and energy for the key Tom White values as we do. The results we’ve achieved are testament to this working."

Julian Tranter, added: “We are passionate about what we do and since taking over the business, we’ve taken great strides forward as a collective."


“Every single thing that we do is inherently driven by our core values. People are our priority. We provide a diverse and nurturing work culture, championing our team’s growth and progression. Tom White aims to be a company that retains good people – and one that people want to come and work for."


“Our people first value also extends to our customers. We really listen to their requirements, developing a strategy to better support their needs and achieve their environmental and social goals. This has naturally translated into our reputational growth and commercial results, and we’re keen to continue this positive trend going forwards.”



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  • Writer: Linda Andrews - Editorial Assistant, Nuse Online
    Linda Andrews - Editorial Assistant, Nuse Online
  • Aug 8, 2023
  • 2 min read

Coventry-based waste management specialist, Tom White, has reported successful year-on-year commercial growth, due to a number of key factors including new personnel appointments, value added services and positive reputation growth.


Following the appointment of a new commercial team, led by Head of Commercial Tracy Bryan, and the switch to a more value-centric approach, championed by Managing Director Julian Tranter, the company has seen significant growth, against the prior year.


Driven by three core values – people first, protect the planet and profit for purpose – Tom White provide innovative waste solutions for homes and businesses. Covering Warwickshire and the West Midlands, key services include commercial collection, technical services, skip hire, hazardous waste management and confidential shredding.


Tom White’s brand reputation continues to grow due to the implementation of positive innovations, such as new waste-to-product processes that continue to reduce the business carbon footprint and stopping the export of waste outside of the UK.


Tracy Bryan, commented: “We’re really pleased to see commercial growth as a direct results of the key decisions we’ve made. During the last year, we’ve worked hard to create a new, dynamic team who share the same enthusiasm and energy for the key Tom White values as we do. The results we’ve achieved are testament to this working."

Julian Tranter, added: “We are passionate about what we do and since taking over the business, we’ve taken great strides forward as a collective."


“Every single thing that we do is inherently driven by our core values. People are our priority. We provide a diverse and nurturing work culture, championing our team’s growth and progression. Tom White aims to be a company that retains good people – and one that people want to come and work for."


“Our people first value also extends to our customers. We really listen to their requirements, developing a strategy to better support their needs and achieve their environmental and social goals. This has naturally translated into our reputational growth and commercial results, and we’re keen to continue this positive trend going forwards.”



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