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JCB Kicks Off Annual Christmas Toy Appeal To Spread Festive Joy


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JCB has launched its fourth annual Christmas Toy Appeal as employees unite to bring festive joy to local children.

 

Since the appeal’s launch in 2022, employees have donated almost 4,000 gifts for distribution to children and young people in the Stoke-on-Trent and Wrexham areas – with last year seeing a record haul of 1,700 donations at 15 collection points at JCB’s UK plants.

 

The 2025 appeal runs until Tuesday, December 2nd and the gifts will then be handed over to two charities - Stoke-on-Trent’s Hubb Foundation and the Wrexham branch of the Salvation Army - for distribution to local communities. Donations to the appeal are also welcome from members of the public at JCB’s World HQ at Rocester.

 

JCB Group HR Director Laura Atkins said:

“The generosity of JCB employees continues to amaze us. The appeal has flourished over the last three years and promises to, once again, bring festive cheer to local communities.”

Helping to co-ordinate this year’s appeal are JCB apprentices: Kitty Hulme, 20, of Newcastle-under-Lyme, Lewis Durham, 20, of Derby, Lucy Pepper, 23, of Stoke-on-Trent, and Will Jenkins, 20, of Stone.


Kitty said:

“It’s fantastic to be part of something that brings so much joy to children at Christmas. Every donation counts and helps make the season magical for those who need it most.”


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  • lindaandrews071
  • Aug 11
  • 2 min read

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Wakefield’s biggest ever cohort of young readers has recently graduated from Dolly Parton’s Imagination Library. Marking a milestone in the district’s commitment to early years speech, language, and communication.


With over 337 imagination library children turning five this year. Graduation events have taken place at Airedale and Pontefract Libraries where families gathered to celebrate their child’s achievement and the love of reading.


Councillor Margaret Isherwood, Wakefield Council’s Cabinet Member for Children and Young People, said:

“This programme is about giving every child the best possible start in life. It’s heartening to see how much families value receiving books through the post – it’s more than just reading, it’s about bonding, learning, and growing together."

“We’ve received great feedback from families. We’re proud to support a scheme that delivers real impact in our communities.”

Since launching in Wakefield in 2017, the Imagination Library has gifted nearly 70,000 books to almost 2,540 children. The scheme is now evolving to support those children who would benefit following their 2 to 2½ year health check undertaken by the health visitor. These children will be eligible to register onto the programme, helping to close development gaps early.

The focus now shifts to sustainability. Businesses, community groups and individuals are invited to support the scheme through donations, with all monies going directly to fund books. In return, partners benefit from brand visibility, community goodwill, and the chance to invest in the future of our children.

As one parent said :

“The Imagination Library sparked a love of reading for our daughter. She developed speech quickly and was exceeding at phonics in reception – this is down to her love of books”

More information can be found here.


Photo: Councillor Margaret Isherwood with young graduates from the Dolly Parton Imagination Library scheme

 

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