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JCB Kicks Off Annual Christmas Toy Appeal To Spread Festive Joy


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JCB has launched its fourth annual Christmas Toy Appeal as employees unite to bring festive joy to local children.

 

Since the appeal’s launch in 2022, employees have donated almost 4,000 gifts for distribution to children and young people in the Stoke-on-Trent and Wrexham areas – with last year seeing a record haul of 1,700 donations at 15 collection points at JCB’s UK plants.

 

The 2025 appeal runs until Tuesday, December 2nd and the gifts will then be handed over to two charities - Stoke-on-Trent’s Hubb Foundation and the Wrexham branch of the Salvation Army - for distribution to local communities. Donations to the appeal are also welcome from members of the public at JCB’s World HQ at Rocester.

 

JCB Group HR Director Laura Atkins said:

“The generosity of JCB employees continues to amaze us. The appeal has flourished over the last three years and promises to, once again, bring festive cheer to local communities.”

Helping to co-ordinate this year’s appeal are JCB apprentices: Kitty Hulme, 20, of Newcastle-under-Lyme, Lewis Durham, 20, of Derby, Lucy Pepper, 23, of Stoke-on-Trent, and Will Jenkins, 20, of Stone.


Kitty said:

“It’s fantastic to be part of something that brings so much joy to children at Christmas. Every donation counts and helps make the season magical for those who need it most.”


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  • Writer: Paul Andrews
    Paul Andrews
  • Jun 13, 2023
  • 2 min read

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Wyke Farms are delighted to announce the commencement of production in their new butter dairy facility, producing freshly churned premium Wyke Farms butter for the UK and global markets.


This marks a significant investment of £10 million into the state-of-the-art production facility, £480,000 of which has been supported by grant funding from the Rural Development Programme for England, which is jointly funded by the European Agricultural Fund for Rural Development. The grant funding paid for plant and equipment in the new dairy.


The dairy expansion project is part of their five-year plan for growth, underpinned by sustainably increasing volume and strategically targeting specific regions worldwide. The facility allows them to produce freshly churned premium butter with longer shelf-lives to allow for shipping to premium export markets, as well as driving a reduction in waste both in store and at home.


Built to Ivy Clothier’s founding principles of producing the best-in-class quality, combined with an industry leading respect for the environment, The dairy is both energy and water efficient and the investment will build a sustainable long-term future and sufficient infrastructure for servicing increased sales of award-winning Butter in both the UK and export markets; crucial now, as Wyke Farms continues to benefit from substantial growth in total export sales both to the EU and the rest of the world; up almost 30% ye 2022.


Rich Clothier, Managing Director, third generation family member at Wyke Farms and Ivy Clothier’s Grandson, says: “The world butter market is worth nearly 20 billion US$ and is predicted to grow by 50% by 2027. Increasingly, people across the world are looking for premium dairy products with provenance and history – butter is no exception. This investment will allow us to offer our multi-award-winning Somerset single-churned artisan butters, with longer shelf life, into regions across the world.”


We are focused on traditional farmhouse butter recipes and plan to bring ‘Ivy’s Reserve Salted Farmhouse Butter’ to market in Q2 2023. Produced from whey cream and premium sea salt, Ivy’s will be the world’s first carbon neutral butter and will join Ivy’s Reserve Cheddar as a top tier offering for UK and export. Conventional and organic butters will also be crafted in the dairy.



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