Experienced business leader, Jamie Tinsley has been appointed as chief executive officer (CEO) of Leeds-based golf mental performance coaching company, Underpin Sports.

As CEO, Jamie will draw on his leadership and commercial acumen to provide strategic oversight and enable the firm to benefit from the experience gained during his successful career as a trusted CEO, investor and business leader across several multinational organisations.

With Underpin Sports providing mental performance coaching to elite amateur and professional golfers across the globe, Jamie aims to engage and grow its corporate network of 72 Club members and help scale the business further throughout the UK.

Each member of the 72 Club, which includes Blacks Solicitors, C&C Healthcare and Sagars Accountants, benefit from bespoke golf and business events through to commercial networking opportunities. They also gain a unique insight into the world of elite sports performance and help Underpin’s portfolio of players achieve their full potential at the very highest level of the professional game.

Jamie, formerly a director of one of the world’s largest paper, print and packaging suppliers, will along with his role at Underpin Sports, maintain his full-time commitments as CEO of business consultancy firm, Touchstone Global and the chairman of Burnley-based marketing company, +24.

Commenting on his appointment, Jamie said:

“What really resonates with me is the opportunity to support Underpin and be part of an extremely dedicated team that shares such an ambitious vision for the business."

"There is a genuine passion for the sport of golf and the development opportunities for both players and corporate partners are endless. It’s giving back to the wider golfing community and future stars of the game, by creating better, stronger, happier and higher performing humans."

“The role combines my love of golf with an exceptional network of corporate partners that are integral to our future business growth.”

Stewart Clough, managing director for Underpin, added:

“To bring someone of Jamie’s calibre on board is a major coup for Underpin. We have ambitious aims for the company and feel his commercial acumen and pedigree within the companies he has worked for can only benefit us in the journey ahead."

“He shares our philosophy of developing elite golfers, not just as players but as people as well, creating a solid platform for them to excel at the highest possible level. Everyone connected with Underpin has been energised by his arrival, and we’re looking forward to utilising his experience to take the business to the next level.”