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One In 10 Small Business Owners Spend Up To A Full Working Day On Social Media



A new study by Markel Direct, the small business insurance specialists, has revealed the growing expectations many UK tradespeople and small business owners feel to maintain an active social media presence alongside running their business.


The study, which asked 501 UK small business owners and tradespeople how they use social media to market their business, revealed the hidden workload that comes with trying to stay visible online. More than three quarters (76%) spend time every week creating or editing social media content. For most, that means an additional one to three hours of work every week (54%), while more than one in ten (11%) spend up to a full working day each week managing their online presence.


The findings build on a previous study by Markel Direct, which looked into overworking among the self-employed. It discovered that more than half (57%) regularly work beyond their normal hours, while 40% said they feel pressure to remain reachable outside working hours, and 57% admitted to working through illness.


Running a business now means running social media too: half feel stressed to stay visible online

The findings suggest many small business owners are effectively becoming self-taught social media marketers alongside running their actual business. More than two-thirds (69%) have never hired anyone to create content on their behalf, while 65% say they have never received any social media training.

Despite this, many still feel an increasing responsibility to stay active online. More than half (55%) say they feel pressure to create content regularly, while nearly three-quarters (73%) believe customers now expect businesses to be active on social media. At the same time, nearly two-thirds (63%) say they struggle to stand out from competitors online.


The study also highlighted that for some small business owners, maintaining an online presence is also causing a negative impact. Nearly a quarter (24%) say they have experienced negative comments online, while one in four (25%) have deleted or edited posts following criticism.


The fear of negative reactions is also affecting confidence online, with nearly four in ten (38%) saying they have held back from posting due to fear of backlash. Among younger entrepreneurs aged 18–24, more than half say fear of negative reactions has stopped posting online.

Social media drives growth, but raises legal concerns

Social media is a clear growth driver for small businesses, and many owners are aware of the responsibilities that come with posting content online – however, the study revealed significant gaps remain when it comes to protection and preparedness.


The research found that only 39% have insurance in place to cover legal action relating to issues such as copyright infringement or breaches of confidentiality linked to their social media activity. In contrast, nearly half (47%) say they do not have this type of protection, while a further 8% are unsure whether they are covered.


Despite the potential consequences, some businesses continue to share client work online without following clear processes. Nearly one in five (19%) admit they do not always obtain client permission before posting images or videos of completed work on social media.


Worryingly, more than a quarter (28%) say they would not know what steps to take if a client raised a legal concern about content they had shared online.


Rob Rees, Divisional Director at Markel Direct, said:

"Social media has become one of the most powerful ways for small businesses to showcase their expertise and attract new customers, but many business owners don't realise that the same rules around consent, copyright and confidentiality apply online as they do offline."

"Many entrepreneurs have effectively become marketers overnight, often without formal training or dedicated support. Taking a few simple steps, such as obtaining written permission before sharing client projects and understanding what insurance protections are available, can help reduce the risk of disputes further down the line."


To read the full study, visit the Markel Direct website.


Please note: This article provides guidance for information purposes only. It should not be relied upon wholly when making or taking important business decisions – always seek the services of an appropriately qualified professional.

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  • Dec 12, 2023
  • 2 min read

Boxing Day, celebrated on December 26th, is a holiday steeped in tradition and history. Although it is primarily observed in countries with British ties, such as the United Kingdom, Canada, Australia, and New Zealand, its origins and customs have piqued the interest of people worldwide. So let's take a look at the history, significance, and the various traditions associated with Boxing Day.


The origins of Boxing Day are somewhat uncertain, but they can be traced back to medieval Europe. One popular theory is that it was a day for servants and tradesmen to receive gifts from their employers, often placed in a 'Christmas box.' Another theory suggests that it might be connected to the practice of almsgiving, with the Church distributing funds to the less fortunate in boxes. Regardless of its precise origin, Boxing Day has evolved into a beloved public holiday.


Today, Boxing Day is celebrated as a day of relaxation, feasting, and merrymaking. It serves as an extension of the Christmas festivities and offers an opportunity to unwind after the hustle and bustle of Christmas Day. Many people use this day to visit friends and family, indulge in delicious leftovers, and engage in leisurely activities. In the UK, it's also a significant day for sports enthusiasts, with various football matches and horse racing events.


One of the most notable aspects of Boxing Day is the massive sales and discounts offered by retailers. It has become a shopping extravaganza, with shoppers lining up outside stores before dawn to snag the best deals. Similar to Black Friday in the United States, Boxing Day sales have become a significant part of the holiday, with people eagerly awaiting the opportunity to grab discounted items.


While Boxing Day is most commonly celebrated in the UK and its former colonies, its influence has spread to other parts of the world. In some countries, it is a day for acts of charity and giving back to the community. In South Africa, for instance, it is often called the 'Day of Goodwill' and people use it to support charitable causes.


Boxing Day is a unique holiday that combines historical roots with modern traditions. It serves as a reminder of the spirit of generosity, relaxation, and togetherness that follows the festive season.


Whether you're seeking deals at a bustling shopping mall or simply spending quality time with loved ones, Boxing Day has something to offer for everyone, making it a cherished and diverse holiday worth celebrating.

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