Lidl is now officially the cheapest and most popular supermarket in the UK. The discounter topped YouGov’s list of most popular supermarkets and was also named cheapest supermarket in The Grocer’s ‘Super Grocer 33’ – beating the UK’s major supermarkets and fellow discounter, Aldi.
The discounter’s unbeatable value has won shoppers’ hearts up and down the country. In YouGov’s survey exploring the percentage of shoppers who have a positive opinion of a supermarket chain, Lidl nabbed the number one spot. Scoring 79 per cent, it placed ahead of rivals Aldi and M&S.
Meanwhile, The Grocer’s ‘Super Grocer 33’ index, which compares the price of 33 everyday grocery items across the UK’s seven major supermarkets, found Lidl to be significantly better value than others on a range of products, including fresh fruit and veg. From apples (£1.49 for a six-pack) to aubergines (85p), and cabbages (69p) to carrots (50p for 1kg), the discounter was the cheapest across 26 items in total.
Lidl was exclusively cheapest for free range eggs (£1.09), with the price accolade coming just hours after it announced a bold new approach to boosting British egg production, by offering farmers financial incentives to move into egg farming.
Even when compared to the traditional supermarkets with discount schemes, Lidl customers found themselves better off. Sainsbury’s shoppers using their Nectar card still paid £6.75 more than they would have if shopping at Lidl, while Tesco Clubcard holders paid £8.09 more.
Premium supermarket Waitrose, which claims it is implementing price cuts, was a whopping £15.79 more expensive than Lidl. Rapeseed oil was almost double the price, while a whole chicken was almost £2.00 more.
Peter De Roos, Chief Commercial Officer at Lidl GB, said: “It’s no surprise that when we’re continually shown to be the cheapest supermarket, we’re also topping popularity polls. Our customers, new and old, know that shopping with us doesn’t mean they have to compromise on quality."
"What’s more, they can be assured that we remain committed to keeping our prices low, which we know is more important than ever.”
For nearly 30 years, Lidl’s unparalleled quality-value combination has been winning customers over from across the country. While the discounter has won The Grocer’s Super 33 five times out of seven, it’s also been named the cheapest supermarket by Manchester Evening News for over seven months in a row.
