A new nationwide survey conducted by Family Business United, in partnership with family-run favourite The Victor Pizza Company, has revealed the UK’s ultimate pizza choice, and it’s official: the classic Pepperoni Pizza has claimed the crown.

The survey set out to uncover the nation’s most-loved pizza toppings, and Pepperoni came out sizzling on top, taking nearly a third of all votes.

The UK’s Top 10 Favourite Pizzas

1. Pepperoni – 30%

2. Margherita – 12%

3. Meat Feast – 10%

4. Hot & Spicy – 7%

5. Mushroom – 6%

6. La Reine – 6%

7. Hawaiian – 5%

8. Chicken – 5%

9. Capricciosa – 3%

10. BBQ – 2%

Paul Andrews, Founder and CEO of Family Business United, said:

“This collaboration with The Victor Pizza Company was a delicious way to engage the public while celebrating the importance of family businesses in everyday life."

"Pizza is a comfort food staple for so many, and it’s fascinating to see how strong the nation’s preferences are, with Pepperoni clearly standing out as a fan favourite."

"The age-old pineapple debate also lives on, with 5% of respondents naming the Hawaiian as their top choice. Love it or hate it, pineapple still has a seat at the UK’s pizza table, and it continues to spark conversation, just as good food should.”

A second-generation family business with over 50 years of history, The Victor Pizza Company is known for its authentic Italian roots, Glasgow heart, and no-nonsense approach to great food.

Anne-Marie Cairney, CEO of The Victor Pizza Company, said:

“We’ve been making pizza for over half a century, long enough to know that when it comes to toppings, everyone’s got an opinion! Pepperoni doesn’t surprise me at number one, but we were chuffed to see such a mix across the board, from spicy fans to the brave souls still flying the flag for pineapple."

"At Victor Pizza, we’ve always said there’s a pizza for everyone, whether you’re a Margherita loyalist or you pile on the lot. It’s brilliant to see that passion still alive and well across the UK. These little insights remind us why we do what we do: good food, made with care, for people who love it.”

This fun campaign not only showcased the UK’s pizza preferences but also highlighted the creativity and community spirit of the country’s family businesses.

Paul Andrews added:

“Family firms are at the heart of the UK food sector, and this survey is a great reminder of their relevance and reach. Whether it’s a slice of tradition or a taste of innovation, family businesses continue to feed the nation, literally and figuratively.”