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  • Writer's picturePaul Andrews

UK Nutritional Drink Brand Eyes Global Expansion


An innovative UK amino acid-based drinks brand has launched a new £250K investment round to support its ambitious scale-up strategy. Kings Lynn-based Amino, producers of unique nutritional drinks products that enhance performance and improve health and wellbeing, will invest the funds in a new 1000-square-foot warehouse facility creating up to five new jobs in the town. The new site, which can be further extended through the addition of a mezzanine level, will enable the company to increase its production capacity as it sets its sights on global growth.


Launched in 2019, Amino has built a strong online sales channel across the UK generating revenues of £250K in 2022 which are forecast to increase to over £1m in the next financial year. With medium-term plans to enter the European and US market, which has a current combined value of circa £16bn per year, Amino is targeting revenues of £50m per year by 2029.


As well as channelling funds towards the new production facility, the company also plans to invest in developing additional products aimed at improving sleep and hydration, and will also bolster sales and marketing activity to further support brand growth.


Amino’s drink formulas are the brainchild of Simon Carty, an ex-athlete who studied Exercise Physiology and Biochemistry at Loughborough University. Working alongside his sister Samantha Martell, a qualified health coach with more than 15 years of experience in digital product and project management, the pair developed their unique brand after a futile search to find an amino-based drink that was both effective and great tasting.


Amino’s offering is plant-based, zero sugar and low calorie with no artificial colours or flavours. The brand’s products revolve around amino acids, the building blocks of protein which not only help high-performance athletes maximise their performance but can also support weight loss, health optimisation and overall well-being of mainstream consumers.

In August, Amino secured £300K from the East of England Regional Loan Scheme which can be accessed with equity from this investment.


Amino founder and CEO Simon Carty said: “Since starting the business four years ago, Amino has experienced strong organic online sales growth across the UK and in parts of Europe, all delivered primarily through the efforts of myself and Samantha."

“This investment round comes at an exciting and pivotal moment in our journey where we are ready to scale our operations, increase production, grow our UK presence, and prepare to expand into global markets where our unique products have real potential to stand out.

“I invite crowdfund investors to join us on our mission to positively influence long-term health through our innovative Amino product range.”


More details about Amino and its current crowdfunding campaign on Seedrs can be found here


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