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Rising Costs And Work-Life Balance Are Driving Britain’s Home Business Boom



Britain's entrepreneurs are increasingly choosing to run businesses from home as rising commercial costs, greater flexibility and changing attitudes towards work reshape the country's small business landscape.


New research from Dunster House, garden building specialists, found that almost half (46%) of home business owners now rely on their venture as their primary source of income, while a further 28% say it provides a significant financial contribution to their household finances.


The findings suggest that home businesses have evolved far beyond side hustles, with many entrepreneurs deliberately building long-term businesses from spare bedrooms, garages, garden rooms, and other home workspaces.


When asked what motivated them to start a home-based business, respondents overwhelmingly cited lifestyle benefits over financial necessity, with nearly half saying that a better work-life balance was their top motivator.


Why are Brits choosing to run businesses from home?


Motivation

% of respondents

Better work-life balance

47%

Wanted to work remotely or from home

36%

Wanted more flexibility

36%

Turned a hobby or passion into a business

32%

Wanted to leave their job

31%

Wanted to spend more time with family

29%

Started a side hustle to earn additional income

22%

Renting commercial space was too expensive

14%

COVID-19 prompted a change in direction

12%


Although the data shows that quality-of-life factors dominate, cost remains an important consideration. Commercial property rents in the UK have risen by an average of 3.1% annually as of mid-2026, according to the Carter Jonas Commercial Market Outlook and with this rise, many entrepreneurs are choosing to invest in their own properties rather than commit to expensive premises.


Christopher Murphy MBE, founder of Dunster House, said:

"For many entrepreneurs, running a business from home removes one of the biggest barriers to getting started, the cost of commercial premises. As rents and operating costs continue to rise, more people are realising they don't need a high street unit or office lease to build a successful business. Home working has made entrepreneurship more accessible, allowing people to invest in growing their business rather than covering overheads."

55% regularly work evenings and weekends as home businesses blur work-life boundaries


Despite the flexibility and freedom, there are some payoffs that are being experienced by those who do business out of their home. Many entrepreneurs admit that separating work and home life can be difficult.


More than half (55%) say they regularly work evenings and weekends, while almost half (48%) have experienced loneliness or isolation because of running a business from home.


Meanwhile, one in three (33%) have had customers unexpectedly turn up at their home, highlighting the difficulties many face in maintaining professional boundaries. The findings also reveal the growing pressure that businesses can place on domestic spaces, with 58% saying their enterprise has taken over parts of their personal living environment.


To address these challenges, many entrepreneurs are investing heavily in dedicated workspaces. Nearly two-thirds (62%) have already spent money improving their workspace, with respondents investing an average of £5,170 into creating environments better suited to running a business.


When asked what improvements they would make if budget were no obstacle, better broadband and Wi-Fi (34%), improved heating and air conditioning (34%), and a fully insulated garden office (32%) topped the list.

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  • Jan 15, 2025
  • 3 min read

For the first time in three months, UK inflation unexpectedly fell in December, driven by a decrease in hotel prices and a reduction in tobacco costs. According to the Office for National Statistics (ONS), prices increased by 2.5% year-on-year in December, down from 2.6% in the previous month.


Key Findings:


  • Annualised inflation came in at 2.5% in December, down from the 2.6% reported in November.

  • Annualised inflation was forecast to come in at 2.6% (Trading Economics).

  • Core Inflation came in at 3.2% in the 12 months to December 2024, down from the 3.5% in November and lower than forecast.


Nicholas Hyett, Investment Manager, Wealth Club said: "UK inflation came in lower than expected in December, with price increases slowing across broad swathes of the economy including the hospitality sector, clothing and alcohol & tobacco. The slowdown will be very welcome for the government. It increases the scope for the Bank of England to cut interest rates, boosting growth and lowering the cost of borrowing. That would create a little more financial headroom for the Chancellor and reduce the need for substantial cuts to public spending."

"However, we think there's a significant risk that inflation kicks off again later in the year. Employers are set to start paying higher rates of National Insurance in April, pushing up labour costs. That is likely to see prices rise in sectors like hospitality and retail that employ substantial numbers of people and wear margins are already pretty thin. That risks sparking an inflationary spiral. It could be a tense few months as we wait and see how things play out."


Commenting on the unexpected fall in UK inflation bringing mixed reactions, Douglas Grant, Group CEO of Manx Financial Group, said: “The news of UK inflation unexpectedly falling brings mixed reactions, offering some reassurance to businesses and consumers but causing frustration for others. Persistently high inflation above the 2% target continues to drive up costs across the board, from raw materials to energy, while significantly shaping customer spending patterns. To remain resilient, SMEs must proactively address these challenges."


"Effective pricing strategies and vigilant cash flow management are critical. Regularly reviewing budgets, renegotiating supplier contracts, and leveraging bulk purchase discounts can help offset rising costs. Additionally, adopting new technologies and streamlining operations can reduce waste, enhance productivity, and improve overall efficiency."


"SMEs should seize this opportunity to reassess their lending strategies and strengthen their financial footing to navigate ongoing market uncertainty and position themselves for long-term success."

“Data from Manx Financial Group reveals an improvement, with nearly a third of UK SMEs scaling back or pausing operations due to financial constraints, down from 40% in 2023. However, around 10% of SMEs continue to face challenges in accessing external financing. Given their pivotal role in fostering growth, employment, and innovation, creating a stable and supportive lending environment is vital. Strengthening the lending environment will help businesses navigate rising taxes, geopolitical risks, and cost-of-living pressures."


“The Labour government must implement targeted solutions to improve credit availability, address inflationary pressures, and foster collaboration between traditional and alternative lenders."


"To build resilience, SMEs should capitalise on opportunities for monetary easing and secure affordable credit to grow and innovate. Supporting this dynamic will be crucial to sustaining recovery and ensuring SMEs remain at the heart of the UK economy.”

Paul Noble, CEO of Chetwood Bank, said: “Some good news to start the year for Britons. Many will have approached today’s result with some apprehension, but 2025 can begin on a positive note despite the uncertainty.”

“The economic environment is still nowhere near stable, with inflation yo-yoing back and forth from the 2% target. The uncertainty surrounding the budget has not dissipated, but these figures will help to calm nerves nationwide, at least in the short term. However, the spectre of public sector wage increases will keep experts guessing as the year goes on, and the Bank of England will be watching CPI closely as they consider the timing of their next rate change.

“The one thing that consumers can control is their financial future, and it’s more important than ever to be proactive in seeking out the best savings opportunities. Financial institutions must support them by providing accessible solutions and products that add real value.”

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