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One In 10 Small Business Owners Spend Up To A Full Working Day On Social Media



A new study by Markel Direct, the small business insurance specialists, has revealed the growing expectations many UK tradespeople and small business owners feel to maintain an active social media presence alongside running their business.


The study, which asked 501 UK small business owners and tradespeople how they use social media to market their business, revealed the hidden workload that comes with trying to stay visible online. More than three quarters (76%) spend time every week creating or editing social media content. For most, that means an additional one to three hours of work every week (54%), while more than one in ten (11%) spend up to a full working day each week managing their online presence.


The findings build on a previous study by Markel Direct, which looked into overworking among the self-employed. It discovered that more than half (57%) regularly work beyond their normal hours, while 40% said they feel pressure to remain reachable outside working hours, and 57% admitted to working through illness.


Running a business now means running social media too: half feel stressed to stay visible online

The findings suggest many small business owners are effectively becoming self-taught social media marketers alongside running their actual business. More than two-thirds (69%) have never hired anyone to create content on their behalf, while 65% say they have never received any social media training.

Despite this, many still feel an increasing responsibility to stay active online. More than half (55%) say they feel pressure to create content regularly, while nearly three-quarters (73%) believe customers now expect businesses to be active on social media. At the same time, nearly two-thirds (63%) say they struggle to stand out from competitors online.


The study also highlighted that for some small business owners, maintaining an online presence is also causing a negative impact. Nearly a quarter (24%) say they have experienced negative comments online, while one in four (25%) have deleted or edited posts following criticism.


The fear of negative reactions is also affecting confidence online, with nearly four in ten (38%) saying they have held back from posting due to fear of backlash. Among younger entrepreneurs aged 18–24, more than half say fear of negative reactions has stopped posting online.

Social media drives growth, but raises legal concerns

Social media is a clear growth driver for small businesses, and many owners are aware of the responsibilities that come with posting content online – however, the study revealed significant gaps remain when it comes to protection and preparedness.


The research found that only 39% have insurance in place to cover legal action relating to issues such as copyright infringement or breaches of confidentiality linked to their social media activity. In contrast, nearly half (47%) say they do not have this type of protection, while a further 8% are unsure whether they are covered.


Despite the potential consequences, some businesses continue to share client work online without following clear processes. Nearly one in five (19%) admit they do not always obtain client permission before posting images or videos of completed work on social media.


Worryingly, more than a quarter (28%) say they would not know what steps to take if a client raised a legal concern about content they had shared online.


Rob Rees, Divisional Director at Markel Direct, said:

"Social media has become one of the most powerful ways for small businesses to showcase their expertise and attract new customers, but many business owners don't realise that the same rules around consent, copyright and confidentiality apply online as they do offline."

"Many entrepreneurs have effectively become marketers overnight, often without formal training or dedicated support. Taking a few simple steps, such as obtaining written permission before sharing client projects and understanding what insurance protections are available, can help reduce the risk of disputes further down the line."


To read the full study, visit the Markel Direct website.


Please note: This article provides guidance for information purposes only. It should not be relied upon wholly when making or taking important business decisions – always seek the services of an appropriately qualified professional.

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  • Mar 20, 2025
  • 5 min read

Data from Robert Walters’ Salary Survey has revealed that 65% of professionals are responding to uncertainty by making plans to apply and take interviews for new opportunities in 2025. This has caused employers to fear staff loss and look for ways to improve employee retention.


A recent study by Lifesum found that 48% of Gen Z and millennial employees would consider leaving their jobs if their well-being wasn’t being supported, so it’s vital that management get it right.


Fortunately, employee benefit app Go Joe has created a guide of ten top tips to build a workplace that puts employee happiness and well-being front and centre.

To fight this, use ergonomic chairs to encourage a better posture. Standing desks will also encourage employees to move around and stretch their spines. Remember to offer these benefits to remote workers as well, not just those in the office.

Reduce the chance of injuries in the workplace by ensuring a safe office setup. Tuck away any wires that people may trip over, provide clear signage, and conduct regular risk assessments.

Encourage A Healthy Work-Life Balance

Offer hybrid working. This gives your team the benefit of face-to-face time with their colleagues, while also being able to take advantage of the benefits of working from home.

Ensure your team switches off at the end of the working day by letting them know that you’re logging off as well and model the behaviour that you want to see in others. If you send emails after hours, add an email signature letting people know that they don’t need to respond until they’re back at work. You could also schedule an email created in the evening to send at the start of the day.

Take regular breaks and encourage your teams to do the same. When you take a holiday, switch on the out-of-office auto-reply and wait until you’re back in the office to respond to work matters. This applies to evenings and weekends too, make sure you allow yourself to switch off or unplug to achieve a healthy work-life balance.


Recognise Achievements

Give credit where it’s due and recognise the achievements of your team. Offer plenty of feedback to help your employees grow and feel happy in their careers.

Both positive and negative feedback should be given to employees. Praise can be given in public, but criticism should always be given privately and be constructive, suggesting solutions to problems and offering support.


Create A Culture Of Trust

An office with a high level of trust will have employees who are happier, more productive and more confident in their decision making. To develop trust with your team, be vulnerable with them. Share your failures, which shows your team that it’s okay to take risks and make mistakes.

Ask for feedback from your team and be open to criticism. Managers are the one exception to the praise in public, criticise in private rule, which shows that you trust your team to be honest with you.

When a colleague gives feedback, demonstrate active listening by reflecting back what has been said, asking questions, nodding and maintaining eye contact.


Offer Healthy Food

If your budget allows, offer employees healthy snacks and drinks. Fruit, smoothies, yoghurts and energy bars are great, healthy alternatives to tea, coffee, and biscuits.

Encourage people to eat away from their desks and model this behaviour yourself by taking a break to enjoy a sugar-free snack.

Introduce Standups And Walking Meetings

Rather than cramming your days with endless meetings sitting at a table or behind a screen, schedule standups or walking meetings with your team.

Standup meetings are meant to be quick, the idea being that standing for too long would be uncomfortable. Walking meetings allow you to take a break from the office and spend some time moving around outside. This won’t be appropriate for meetings where confidential subjects will be on the agenda but can be great for more general catchups.

Invest In Good Lighting

If you can, take advantage of office windows and skylights to make the most of natural light; this can boost vitamin D in the body which is vital for bones, teeth and the immune system.


Reduce the glare from computers and prevent light from bouncing off the screens. Anti-glare screen covers are also an option.

Even the type and colour of lightbulbs can have an impact on the wellbeing of office staff. Cooler lighting tones can increase productivity and reduce eye strain, while warmer tones are more relaxing and suitable for a break room.


Encourage Employee Growth

To ensure employees feel fulfilled in their roles, offer plenty of chances for career development. If a promotion is not in the works right now, offering regular check-ins and one-on-one meetings are a great way to show that you care about their growth in the company.

Tackle Digital Fatigue

It may seem odd to talk about a digital detox when computers and smartphones have become so essential to the office but taking a break now and then is a great way to boost employee well-being.

Encourage face-to-face meetings to reduce the amount of time spent on web calls. Introduce a phone-free or “no screen” room for people to take a break from their gadgets.

Schedule regular breaks away from your desk, go for a walk and leave your phone behind. At the end of the workday, switch off your computer and laptop. If you work from home, put your laptop away so you’re not tempted to open it and pick up work outside of office hours.


Switch off your phone for at least an hour at the end of the day to allow yourself to fully unplug from the digital world and relax. If you still need to be contactable, but don’t want to be tempted to resume scrolling online, invest in a “dumb phone”, a phone with limited or no apps and internet connectivity.


Focus On Mental Health

Invest in mental health resources at work for you and your employees. Mental health benefits at work could include counselling or private health insurance.

Mental health training for managers could help to spot symptoms of burnout and allow management to offer their employees support when they’re struggling.


Commenting on these tips, Will Turner, Go Joe CEO, said, “With more people prioritising workplace well-being, employers have a real opportunity to make meaningful changes that benefit both their teams and their organisations in 2025."


“Small, thoughtful actions—like fostering trust, encouraging work-life balance, and promoting physical health—can create happier, healthier workplaces."
"By putting employee well-being front and centre, companies can build stronger teams and set the foundation for long-term success, ultimately leading to stronger, more productive teams.”

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