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Bath Rugby And St Austell Brewery Strengthen Partnership



Bath Rugby and St Austell Brewery have entered the next phase of their long-standing partnership, marked by major bar refurbishments across the Tribute Stand to elevate the matchday experience as the club enters the final quarter of the 2025/26 season.


St Austell Brewery - Bath Rugby’s official beer partner since 2022 - has worked closely with the club to refresh key fan areas at their stadium known as The Rec, including redesigning two fully branded bars and updating wayfinding throughout the stand. The improvements give greater prominence to the St Austell Brewery’s award winning line up, featuring Tribute Pale Ale, korev lager, and Bath Rugby Stout - a new addition poured at the stadium from late 2025.


The partnership continues a long-standing connection between Bath Rugby and the St Austell Brewery family, building on a relationship first established through Bath Ales’ sponsorship of the club in 2014. Since Bath Ales joined St Austell Brewery in 2016, that shared commitment to the South West and its rugby community has continued to grow.


The bar upgrades form part of a wider investment from St Austell Brewery across The Rec which includes new digital screens in the Swift Half, boosting brand visibility and allowing for more dynamic content on matchdays. St Austell Brewery also remains the exclusive supplier of draught and bottled beer, lager and cider throughout the stadium.


Dan Crabb, Sales and Distribution Director, St Austell Brewery, said:

“We’re proud to continue building on our partnership with Bath Rugby. The Tribute Stand is an important space for both the club and supporters - the revamped bars give us a brilliant platform to showcase our beer brands whilst also backing local sport. With the season heading into its final stages, we’re excited to bring even more energy and great experiences to The Rec.”

James Bibby, Commercial Director, Bath Rugby added:

“St Austell Brewery has been a committed partner for many years, and their investment in the Tribute Stand and the Swift Half will make a noticeable difference to fans on matchdays. We’re delighted to take this next step together and further our shared ambition to keep improving the supporter experience at Bath Rugby.”


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Craft beer, once a niche market, has exploded into a global phenomenon, captivating the taste buds of beer enthusiasts and novices alike. In fact, the world of craft beer has a rich history, diverse styles, and truly passionate artisans behind the brews themselves.


Craft Beer: A Defining History 

Craft beer's journey began in the late 20th century when a few adventurous brewers decided to break away from the mass-produced beers that were dominating the market. This revolution sparked a resurgence of traditional brewing techniques, emphasising quality, flavour, and uniqueness.


A Plethora of Styles 

One of the most exciting aspects of craft beer is the vast array of styles and flavours it offers. From hoppy IPAs and rich stouts to sour ales and fruity options, craft breweries continuously push the boundaries of what's possible in a pint.


Each sip is a taste of innovation and tradition, making craft beer an ideal playground for both brewers and consumers.


The Artisans Behind the Brews 

Craft beer is, at its core, a labour of love. Brewmasters, often entrepreneurs and artists at heart, pour their creativity into each batch. They experiment with ingredients, yeast strains, and ageing processes to create unique, memorable beers. Visiting a craft brewery is like stepping into a passionate artist's studio, where you can witness the magic happening in the fermentation tanks.


Local Pride and Sustainability

Craft breweries often maintain strong ties to their local communities. They prioritise sourcing ingredients locally, supporting local farmers, and even collaborating with nearby businesses. This emphasis on locality not only strengthens communities but also contributes to sustainability.


A Thriving Industry 

The craft beer industry has experienced tremendous growth over the past few decades. This rise in popularity has led to a surge in the number of breweries, which, in turn, has created thousands of jobs and boosted tourism. Craft beer enthusiasts flock to beer festivals and taprooms, further driving the industry's success.



The Future of Craft Beer 

As the craft beer movement continues to evolve, it's likely we'll see even more innovative and exciting developments. Whether it's new brewing techniques, unique flavour combinations, or sustainable practices, craft beer's future remains bright and promising. Craft beer is more than just a beverage; it's a cultural phenomenon that celebrates tradition, creativity, and community.


With its wide array of styles, passionate artisans, and commitment to local and sustainable practices, the craft beer renaissance shows no signs of slowing down. It's a testament to the enduring allure of a well-brewed pint.

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