“The new motorcycle market ended 2024 somewhat positively, with December recording growth of 114.0%, climbing from 5,236 units to 11,206 units. This marks the second consecutive month of growth, and the December surge helped total registrations for 2024 surpass those of 2023” says Symon Cook, Head of National Motorcycle Dealers Association (NMDA), commenting on the latest MCIA figures.

In December, there was a 114.0% increase in total registrations, from 5,236 to 11,206 units. Total motorcycle sales grew significantly by 122.6% from 4,854 to 10,807 units, whilst moped registrations also increased modestly by 6.0% to 373 units. December’s figures bring total registrations in 2024 to 116,399 units, reflecting a 2.5% increase and narrowly surpassing 2023 total registrations.

All motorcycle categories experienced growth during the month, ‘Modern Classic’ saw a substantial increase of 302.7% for the month to 1,486 units. ‘Adventure’ rose by 103.5% to 2,277 units. ‘Scooter’ grew by 105.8% from 1,333 to 2,743 units.

Electric motorcycles experienced a decline, with registrations dropping from 256 to 219 units, a decrease of -14.5%. For the full year, total electric registrations in the new motorcycle market fell by -7.7%, declining from 4,061 units in 2023 to 3,750 units.

In terms of the different ICE capacities, all experienced growth, with the 126-500cc category increasing by 165.2% as did the larger engines, with 751-1000cc rising by 101.7%.

Honda maintained its strong performance in 2024, finishing as the top-selling brand in December with 1,923 units sold. Yamaha followed with 928 units, Suzuki came in third with 848 units, and Keeway completed the top ten with 400 models sold.

Symon Cook concluded: “2024 has proven to be a challenging year for the new motorcycle market, including a stretch of five consecutive months of contraction. This strong finish is a welcome turnaround, with hopes that this momentum will carry into 2025."

“Similarly, the electric motorcycle market also faced difficulties, with a -7.7% decline in 2024 compared to 2023, registering only 3,750 units for the year."

“Looking ahead to 2025, the Government must provide greater clarity for the sector, including on electric motorcycles. Notably, motorcycles were not included in last month’s consultation, which is seeking views on proposals to support the UK’s transition to zero-emission vehicles."

“Dealers have been dealing with a perfect storm of challenges including rising expenses, overstocking, and a market downturn. This has in some instances led to the closure of several dealer sites across the country. The motorcycle sector plays a vital role in the UK economy, and in 2025, the Government must take action to restore confidence among both dealers and consumers alike.”