top of page

St Austell Brewery Launches Extra Special Tribute 2025 In Waitrose


ree

St Austell Brewery has announced the launch of Extra Special Tribute (EST) in over 250 Waitrose stores nationwide. Available from today (13th October 2025) it is the first time this limited-edition beer has been available in supermarkets.

 

A supercharged 7.4% ABV strong ale, EST is a bold reinterpretation of the independent, family-owned brewery’s flagship pale ale, Tribute (4.2% ABV). First brewed in 2023 to mark the coronation of King Charles III, EST has since become a special annual release, crafted in small batches and individually numbered.

 

Each edition of EST is brewed to a unique recipe, bottle-conditioned and matured. The 2025 release celebrates English hops and honours two other longstanding St Austell Brewery beers celebrating milestone anniversaries this year - Hicks Special Draught (5% ABV) and Gem amber ale (4.8% ABV).

 

Georgina Young, Brewing Director at St Austell Brewery, said:

“The idea for Extra Special Tribute came from wanting to brew something unique to mark the return to ‘normality’ after the Covid lockdown, which also coincided with the coronation of the King. It felt like the perfect moment to craft a beer that was both celebratory and rooted in our brewing heritage."

 “EST 2025 is a rich, moreish brew. It pours a deep gold, almost amber, hinting at the richness within. It delivers sweet notes of caramel and toffee, gentle spice, and subtle hedgerow fruit from the British hops. The flavours pay homage to two of our other much-loved beers, Hicks - which turns 50 this year - and Gem, to mark its 30th anniversary."

 

“Whether enjoyed now or stored for future tasting, EST 2025 is a celebration of craftsmanship – distinctive, indulgent and memorable.”

 

A limited run of 13,000 individually numbered and boxed bottles will be available in Waitrose across the UK from today (13th October), with an additional 7,400 bottles sold via St Austell Brewery’s online shop, available from next week. As the beer conditions in its bottle, drinkers can expect emerging notes of orange and sherry to enhance its complexity - just in time for the festive season.

 

Ryan Crisp, National Account Manager - Off Trade at St Austell Brewery, said:

“We’re incredibly proud to see Extra Special Tribute land on shelves in Waitrose for the first time. This listing brings one of our most characterful and premium brews to a wider audience. Waitrose customers value quality and provenance, and EST delivers both in abundance.”

Jourdan Gabbini, Waitrose Beer & Cider Buyer, added:

"I’m excited to add the 2025 vintage Extra Special Tribute from St Austell Brewery to the premium ale range at Waitrose."

 "We know that our customers are always looking for new ales to try, with sales up in this segment since a year ago. This 2025 edition is robust and malty - a moreishly drinkable experience, pairing well with rich foods. It’s perfect for the upcoming winter season."

 

Price: RRP £6.50, 500ml bottle.


Most Read

Budget Does Nothing To Simplify Tax Rules, Leading Accountant Warns

Budget Does Nothing To Simplify Tax Rules, Leading Accountant Warns

Responding to the Autumn Budget, Steven Martin, Senior Tax Manager at HWB Chartered Accountants, said:

“I would have liked to see more simplification in the range of tax rates and allowances. Instead, there is more complication, with fine judgements needed about marginal rates when it comes to tax planning."

Act Now On Looming Shake-Up Of Tenants’ Rights

Act Now On Looming Shake-Up Of Tenants’ Rights

A senior lawyer at a south coast legal firm has urged landlords and lettings agents to ‘get ahead of what is to come’ as the countdown begins to a major reform of the private rented sector.

Sustainability Chain Takes Centre Stage To Unlock Green Potential

Sustainability Chain Takes Centre Stage To Unlock Green Potential

Dozens of businesses keen to put clean growth and sustainability at the heart of their everyday operations are set to attend a free conference and exhibition in Basingstoke.

Categories

  • lindaandrews071
  • Oct 13
  • 2 min read

ree

St Austell Brewery has announced the launch of Extra Special Tribute (EST) in over 250 Waitrose stores nationwide. Available from today (13th October 2025) it is the first time this limited-edition beer has been available in supermarkets.

 

A supercharged 7.4% ABV strong ale, EST is a bold reinterpretation of the independent, family-owned brewery’s flagship pale ale, Tribute (4.2% ABV). First brewed in 2023 to mark the coronation of King Charles III, EST has since become a special annual release, crafted in small batches and individually numbered.

 

Each edition of EST is brewed to a unique recipe, bottle-conditioned and matured. The 2025 release celebrates English hops and honours two other longstanding St Austell Brewery beers celebrating milestone anniversaries this year - Hicks Special Draught (5% ABV) and Gem amber ale (4.8% ABV).

 

Georgina Young, Brewing Director at St Austell Brewery, said:

“The idea for Extra Special Tribute came from wanting to brew something unique to mark the return to ‘normality’ after the Covid lockdown, which also coincided with the coronation of the King. It felt like the perfect moment to craft a beer that was both celebratory and rooted in our brewing heritage."

 “EST 2025 is a rich, moreish brew. It pours a deep gold, almost amber, hinting at the richness within. It delivers sweet notes of caramel and toffee, gentle spice, and subtle hedgerow fruit from the British hops. The flavours pay homage to two of our other much-loved beers, Hicks - which turns 50 this year - and Gem, to mark its 30th anniversary."

 

“Whether enjoyed now or stored for future tasting, EST 2025 is a celebration of craftsmanship – distinctive, indulgent and memorable.”

 

A limited run of 13,000 individually numbered and boxed bottles will be available in Waitrose across the UK from today (13th October), with an additional 7,400 bottles sold via St Austell Brewery’s online shop, available from next week. As the beer conditions in its bottle, drinkers can expect emerging notes of orange and sherry to enhance its complexity - just in time for the festive season.

 

Ryan Crisp, National Account Manager - Off Trade at St Austell Brewery, said:

“We’re incredibly proud to see Extra Special Tribute land on shelves in Waitrose for the first time. This listing brings one of our most characterful and premium brews to a wider audience. Waitrose customers value quality and provenance, and EST delivers both in abundance.”

Jourdan Gabbini, Waitrose Beer & Cider Buyer, added:

"I’m excited to add the 2025 vintage Extra Special Tribute from St Austell Brewery to the premium ale range at Waitrose."

 "We know that our customers are always looking for new ales to try, with sales up in this segment since a year ago. This 2025 edition is robust and malty - a moreishly drinkable experience, pairing well with rich foods. It’s perfect for the upcoming winter season."

 

Price: RRP £6.50, 500ml bottle.


Most Read

Budget Does Nothing To Simplify Tax Rules, Leading Accountant Warns

Budget Does Nothing To Simplify Tax Rules, Leading Accountant Warns

Responding to the Autumn Budget, Steven Martin, Senior Tax Manager at HWB Chartered Accountants, said:

“I would have liked to see more simplification in the range of tax rates and allowances. Instead, there is more complication, with fine judgements needed about marginal rates when it comes to tax planning."

Act Now On Looming Shake-Up Of Tenants’ Rights

Act Now On Looming Shake-Up Of Tenants’ Rights

A senior lawyer at a south coast legal firm has urged landlords and lettings agents to ‘get ahead of what is to come’ as the countdown begins to a major reform of the private rented sector.

Sustainability Chain Takes Centre Stage To Unlock Green Potential

Sustainability Chain Takes Centre Stage To Unlock Green Potential

Dozens of businesses keen to put clean growth and sustainability at the heart of their everyday operations are set to attend a free conference and exhibition in Basingstoke.

Categories

Bulls Sign Joe Mellor

Bulls Sign Joe Mellor

Bradford Bulls are delighted to announce the signing of Joe Mellor on a one-year deal!

Roman And Early Medieval Archaeology Found On Development Site

Roman And Early Medieval Archaeology Found On Development Site

Sustainable hospitality developer Lamington Group has discovered evidence of a Roman road and buildings from the Roman and Anglo-Saxon/ Anglo-Scandinavian periods on the site of room2 York, set to open in 2027.

No spring In The Step For Business Hampshire Chamber Responds To Budget

No spring In The Step For Business Hampshire Chamber Responds To Budget

Responding to the much anticipated Autumn Budget, Ross McNally, Chief Executive and Executive Chairman of Hampshire Chamber of Commerce, said:

“The Chancellor had already said she would avoid putting further headline tax rises on businesses but nothing she has announced now will put a spring in the step of Chamber members."

Recent Posts

bottom of page