Spark, an award-winning market research and insights agency is investing in Leeds and growing its workforce in the region.

The boutique agency, which was founded in 2007 in Dublin, now has over half of its workforce based in Leeds City Centre. The team deliver market and customer insights for high-street and local brands, including Pizza Express, No7, Nomad Foods, Hisense and the Real Yorkshire Pudding Company.

The agency, which is part of marketing group – Audience Collective, has ambitious growth plans to continue to strengthen and develop its UK presence, by being in close proximity to its fast-growing portfolio of nationwide clients.

Bolstering its workforce, Spark has recently appointed an Associate Director to join the Leeds team and has plans to welcome a graduate from a local University in Q3.

Lynsey Carolan, Managing Director at Spark said,

“Leeds is a thriving city and an emerging Northern hub for the market research industry, making it a hotbed for both talent and growth opportunities."

“With a growing UK client base, we want to invest in people here in Leeds and provide opportunities for them to get under the skin of some of the UK’s most inspiring and exciting brands that we’re proud to partner with."

“We’re looking forward to connecting with more regional and national brands and further growing our Leeds division.”

Spark market research delivers insights to brands in over 50 markets specialising in brand measurement and brand exploration, helping businesses to make smarter and more informed decisions.