Shepherd Neame Sponsors The Open
Independent family brewer Shepherd Neame has been named as the official beer supplier of The Open in a new three year partnership.
The partnership commences this summer with The 151st Open, which will take place at Royal Liverpool. The global sporting event, running from July 16 to 23, will be attended by a record 290,000 fans.
As the official supplier of The 151st Open, Shepherd Neame’s award-winning beer and cider will be on sale in the bars around the course. Guests will be able to enjoy Singha, the original Thai lager, which Shepherd Neame began brewing for the UK market in 2022, along with Whitstable Bay Pale Ale and Orchard View cider on draught.
It is the third year that the Faversham-based brewer has been chosen as the official beer supplier for The Open, following the success of last year’s partnership when the Championship took place at St Andrews in Scotland.
Shepherd Neame’s Chief Executive Jonathan Neame said: “We are incredibly excited to be partnering with The R&A once again for this historic sporting occasion, as we embark upon a three year partnership. The Open is a world-renowned event, and offers a fantastic opportunity to raise awareness of our award-winning brands with new audiences. We are particularly excited to showcase Singha at the Championship, which has a long history of supporting flagship sporting events in the UK and globally.”
Neil Armit, Chief Commercial Officer at The R&A, said: “Shepherd Neame has a long and cherished history as Britain’s oldest brewer and is renowned for producing award-winning beers from its home in Kent. We look forward to working with them during the next three years to offer our fans and guests a range of high quality British-crafted products at the Championship.”