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Rathbones Launches Brand Campaign, ‘Invest Well. Live Well.’



Rathbones, one of the UK’s leading wealth and asset management groups, launches its first major brand campaign.


Inspired by its recently refreshed purpose, ‘to help more people invest their money well, so they can live well’, the campaign reinforces the long-term positive impact that high quality financial planning and investment advice can have on people’s lives.


Rathbones’ purpose – to help more people invest their money well, so they can live well – was developed as part of a major rebrand after its successful combination with Investec Wealth and Investment (IW&I). Rathbones’ enhanced scale and clear and consistent ambition positions it well to realise its ambition of becoming “the best wealth manager in the UK, by far”.


The new campaign, which includes Rathbones’ first TV advert, is designed to support greater confidence in investing and focusses on real-life outcomes that matter to people as they plan for the future. Its launch comes as the Government seeks to highlight the importance of investing to long-term financial wellbeing and the benefits to the national economy.


The ‘Invest well. Live well.’ campaign features at its heart the Rathbones compass, a central brand asset that represents direction, perspective and long term thinking. It captures the firm’s belief that successful investing is not about short term reactions, but about providing steady guidance through life’s emotional and financial milestones — helping clients make informed decisions with confidence.


Simonetta Rigo, Chief Client Officer at Rathbones, said:

"Invest well. Live well.’ is a clear expression of our long term approach. At Rathbones, we believe good investing is about clarity, confidence and perspective — helping people make better decisions over time so they can focus on living. This campaign brings that philosophy to life in a way that feels human, positive and grounded in real outcomes.”

Rather than focusing on market movements or financial jargon, the campaign shows how professional wealth management can support people in planning for the future in a way that feels personal, accessible and grounded in real lives. The creative centres on empowerment and reassurance, demonstrating how thoughtful, long term advice can reduce uncertainty and help people focus on living well.


Effectiveness testing indicates the campaign, delivered in partnership with BBD Perfect Storm and media agency Medialab Group, resonates strongly with its intended audience. Independent research by leading market researcher System1 awarded the campaign a 5.9 star rating (out of 6) among high net worth audiences, significantly ahead of category norms, alongside a Spike Rating of 1.45, pointing to strong short term commercial potential. Supporting eye tracking research also showed high levels of attention and engagement.


Simonetta Rigo continued:

“What sets this campaign apart is the strength of the results as much as the creative idea behind it. The exceptional scores from System1, combined with strong attention and engagement metrics, show that it’s landing with real impact, both emotionally and commercially. In a category where it’s rare to achieve both long-term brand building and short-term effectiveness, these results demonstrate that we’re doing exactly that. It reinforces our belief that when you focus on helping people truly live well, stronger business outcomes naturally follow.”

The campaign is led by a 30 second hero film, while the ‘Invest well. Live well.’ platform is supported by a series of line extensions, including ‘Relax well’, ‘Retire well’ and ‘Sleep well’, reinforcing Rathbones’ role in helping clients plan and invest in a way that is right for them, at every stage of life.


The campaign launches across TV and streaming, digital, social, display advertising and radio, with initial activity running across London and the South East.

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The brand-new, SQA accredited programme intends to transform beauty school beginners into qualified massage therapists, with candidates securing permanent employment at the venue as soon as they are enrolled on the course.


Applications for the intensive training course and yearlong programme of learning opened today (Monday 16 October), with up to eight spots in the initial cohort up for grabs when launches in January 2024.

  • The new programme will see students obtain an SQA qualification and permanent employment at the venue.

  • Applications for the intensive training course have officially opened, with the first cohort set to begin their new careers in January 2024.

  • Scotland's leading spa hotel and resort Crieff Hydro has announced the launch of its very own Spa Academy, aimed at boosting the number of people choosing a career in the sector.

It’s hoped the Academy will deliver fresh opportunities for people in the area and those keen to get on the career ladder, with the course tailored specifically for students with no prior experience in the spa or beauty industry.


Laura Wilson, Spa Manager at Crieff Hydro, said:

“We’re all about creating exciting opportunities and nurturing new talent, and that’s why I’m absolutely delighted to be launching Crieff Hydro’s very own Spa Academy."

“It’s no secret that Scotland’s beauty industry is facing a recruitment crisis. Much of that comes from the barriers people face while trying to take up a role within the sector for the first time, so we’ve made it our mission to address that."


“We’re encouraging absolutely anyone with an interest in starting a new career and has a passion for health and wellbeing to apply for a spot at our Spa Academy – this course that really is open to all."


“Our top facilities and professional working environment will give you the skills and qualifications you need to excel in your career, especially if you’re brand-new to the industry.”


Those selected to take part in the programme will be provided with extensive training in a range of different kinds of massage, take part in mock treatment days and gain an in-depth knowledge of muscle anatomy under the guidance of Crieff Hydro’s team of expert trainers.


After graduating with an SCQF level five Beauty Massage diploma, students will then continue their careers at Crieff Hydro on a work-learning split, giving them the opportunity to become qualified in a wealth of new spa skills on the job, including hot stone massage, facials and body treatments.

Laura continued: “This is an exciting time for the Crieff Hydro spa. We have been working behind the scenes on implementing lots of wonderful new treatments in partnership with some of the biggest names in the beauty industry, which is going to take our spa offering to the next level."

“To do that, we need a robust, talented and enthusiastic team of therapists and I’m confident we will find them with the help of our brand-new training course.”


Stephen Leckie, chairman and CEO of Crieff Hydro Family of Hotels, said:

“Crieff Hydro is continuing to pave the way with industry leading recruitment initiatives, and our brand-new Spa Academy is no exception to that."

“Being a spa therapist at Crieff Hydro offers excellent career progression and a range of outstanding incentives, including competitive pay and commission on product sales, discounts on leisure membership, food and hotel stays and live in accommodation where required."


“Not only that, but we also provide the opportunity for our spa therapists to attend a 5-star trip to Parma in Italy to see the products we use in-house made first-hand."


“I’m excited to watch our team grow and look forward to welcoming some brand-new team members to the Crieff Hydro Family.”


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