Williams Racing is pleased to announce a new multi-year partnership with Santander that will begin in 2025.
One of the world’s leading banks with 171 million customers worldwide, Santander will join the team to complement its series sponsorship as Formula 1’s official retail banking partner which also starts next year.
Santander has chosen Williams as a global platform to connect with customers, offering exclusive experiences with access to the paddock and driver events, and to increase its brand visibility especially in the US where there are three F1 races and the team will showcase Santander’s Openbank brand.
Santander or Openbank branding will feature on the FW47, driver helmets and team clothing throughout 2025 when Williams’ challenge will be led by Alex Albon and Carlos Sainz – one of the most formidable driver line-ups on the grid.
To celebrate the announcement of the partnership, Santander branding will feature on the FW46 for this week’s end-of-season test in Abu Dhabi, where Spaniard Carlos Sainz will take the wheel of a Williams for the first time.
The announcement continues Williams’ commercial momentum and growth as the team strengthens in all areas in pursuit of future Championship success. Williams has recently announced extended and expanded partnerships with Duracell, Gulf Oil International and Kraken for 2025, and F1’s first autonomous vehicle partnership with robotaxi company Zoox.
James Vowles, Team Principal, Williams Racing:
“Williams Racing is proud to add Santander to our growing roster of iconic and innovative partners for 2025 and beyond. Joining forces with a global banking giant trusted by tens of millions of people around the world is another significant step in our transformation and we look forward to working with Santander to engage and excite fans in the years ahead.”
Juan Manuel Cendoya, Global Head of Communications, Corporate Marketing and Research of Santander and Vice Chair of Santander Spain, said:
“We are delighted to partner with Williams Racing with a tactical agreement that allows us to keep offering exclusive experiences to our customers and continue to support Carlos Sainz in his new stage. This is one of the most historic teams with the greatest legacy in F1, and complements our role as the official retail banking partner of the competition with a focus on our main markets.”
