Sainsbury’s has celebrated the opening of its first new store of the year with the arrival of its Burnt Oak Broadway Local store in Edgware. Colleagues cut the ribbon at the new 2,626 sq. ft store which is now open seven days a week from 7am to 11pm.

The new store offers a carefully curated range of meal deals, fresh bread and cakes baked daily in-store, delicious fruit and veg, meat, fish, and meal solutions. Customers can also enjoy a self-serve Costa Coffee machine and take advantage of a new Click & Collect service, making it easy to order online from Sainsbury’s much-loved Argos, Habitat and Tu Clothing brands for collection.

The new store team will work together to support good causes in the community, for example by redistributing surplus food locally to those who need it most via the retailer’s partnership with Neighbourly.

Colleagues at the new store will benefit from a sector-leading increase of five per cent that Sainsbury’s has announced for all hourly paid colleagues in the year ahead. This will be split into two increases throughout the year, with colleagues in London will receiving a boost in pay from £13.15 to £13.70 per hour in March and a further increase to £13.85 in August.

Avinson Correia, Sainsbury’s Burnt Oak Broadway Local Store Manager, said: “It’s been fantastic to welcome our first customers to their new store – all our colleagues have worked hard to get everything ready for the opening and we’re delighted with the result."

"We’re really looking forward to bringing our passion for food and excellent customer service to Burnt Oak for years to come.”

Patrick Dunne, Sainsbury’s Director of Property, Procurement & EV Ventures, said: “It was a pleasure to attend the opening of Sainsbury’s Burnt Oak Broadway and take the opportunity to hear what our new customers think, hot on the heels of launching our brand new neighbouring supermarket in Hendon last November."

"We’re excited to be a part of the stylish Icon development, where our new store will provide even more convenience and choice for customers in this part of London.”

The new store is located on the ground floor of SNG’s new Icon at Burnt Oak development, offering 100 affordable homes including Shared Ownership apartments. These homes promise the very best in contemporary urban living within gleaming high-spec residences in two distinct buildings, wrapped around a central landscaped garden. Soaring to 13 storeys at their highest point, light-filled apartments are fitted out with everything needed for comfortable modern living, and all benefit from their own balcony or terrace.