Sainsbury’s is bringing its unbeatable combination of quality fresh food, competitive prices, innovative products and brilliant colleagues to a new location in Edinburgh with the opening of its newest store, Sainsbury’s Biggar Road Local. Ian Murray, MP for Edinburgh South, joined colleagues and customers to cut the ribbon on the new Local and celebrate its arrival in Fairmilehead.

The new 2,820 sq. ft. store will occupy the ground floor of the Pentland Outdoor Centre, where the retailer’s arrival has secured the future of the building as a local centre for the community in Fairmilehead. With over 1,800 households within a 15-minute walk of the site, customers now have a new location for grocery shopping alongside existing local businesses. These include Cobbs Café, which has a new entrance and larger space on the upper level, and a reformatted Craigdon Mountain Sports on the lower ground floor.

Sainsbury’s is passionate about providing ‘Good food for all of us’ and the new store will feature a carefully curated range of tasty products, including fresh food, fruit and veg, food-to-go, cupboard staples and freshly baked goods. It will also feature a new collection point enabling customers to order products from the much-loved brands of Argos, Habitat and Tu Clothing online and pick them up in-store at their convenience.

The eighteen colleagues that make up the new store team, half of whom are new to Sainsbury’s, will play an active part in Sainsbury’s local and nationwide charity and community programmes. For example, the store will take part in the retailer’s Nourish the Nation campaign, a programme in partnership with Comic Relief aimed at helping to tackle food poverty by ensuring communities have improved access to balanced, nutritional and sustainable food sources. During the 2023 festive season, Sainsbury’s committed to donating £3 million to the programme via direct contributions and donations linked to the sale of selected products.

Patrick Dunne, Sainsbury’s Property Director, said: “It’s great to celebrate the opening of our newest convenience store this morning after months of planning and work to transform the ground floor of the Pentland Outdoor Centre into a fantastic Sainsbury’s store for the local community – thanks to everyone that has supported us on this journey. I’m delighted our investment in Fairmilehead has allowed the centre to offer a new service to residents in the form of a new store that we hope will complement the businesses that already operate there.”

Anthony Penman, Sainsbury’s Edinburgh Biggar Road Local Store Manager, said: “I’m thrilled to be able to welcome everyone to try out our brand-new store from today. We’re passionate about providing Good food for all of us and my brilliant new team and I are looking forward to doing exactly that for our customers in Fairmilehead.”