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Barclays Joins Atlassian Williams F1 Team As Official Banking Partner



Atlassian Williams F1 Team and Barclays are proud to announce a major new global partnership, uniting two British icons defined by excellence, innovation and trust with their sights set firmly on the future.


Williams is one of the top three most-successful Formula 1 teams of all time with 114 wins, nine Constructors’ World Championships and seven Drivers’ World Championships over its 48-year history. The team is joining forces with Barclays, the world-renowned bank founded more than 325 years ago and trusted by tens of millions of customers in more than 40 countries.


Barclays will become Official Banking Partner to Williams as Formula 1 enters a completely new regulations era for 2026. The team has been building towards the rule change with focus and determination as part of its long-term plan to return to the front of the grid, an ethos shared by Barclays in the way they support their clients.


The attributes shared by Williams and Barclays are significant: data-driven performance and advanced analytics, precision execution and investment in technology, through to continual adaptability and innovation.


This is Barclays’ first-ever partnership in Formula 1, complementing its leading sports partnership portfolio which includes the Premier League, Barclays’ Women’s Super League, Wimbledon, the WNBA New York Liberty and Lord’s – the home of cricket. Barclays has chosen Williams as a strategic partner to support the team’s transformation, open doors to key markets and decision-makers who share passion for Formula 1, and connect Barclays with the next generation of fans – 43% of whom are under-35 and 42% women.


Barclays branding will feature prominently on the FW48, Williams’ all-new challenger, with the racing livery being unveiled later today. It will also feature on the helmets of drivers Alex Albon and Carlos Sainz, team clothing and throughout the team’s trackside garages and hospitality.


The partnership marks a renewed alliance for Barclays and Williams, whose legendary founder Sir Frank Williams was a customer of the bank which also provided the team with banking services for many years.


The announcement also continues Williams’ commercial growth which has seen a host of major global brands join the team’s mission to return to the front of the grid. Over the past three years Williams has welcomed Atlassian as Title Partner, alongside Komatsu, Super Group, NMC2, VAST Data, Stephens, Airia, Brillio, Keeper Security, Zoox and New Era. Kraken, Gulf Oil International Ltd and Duracell have all extended their partnerships, recognising Williams’ award-winning and innovative approach. Heading into 2026 the team has announced new partnerships with Anthropic, BNY, Wilkinson Sword and Nuveen.


James Vowles, Team Principal, Atlassian Williams F1 Team:

“We are delighted to welcome Barclays into the sport as Official Banking Partner to Atlassian Williams F1 Team. As we prepare for one of the most significant regulatory changes in Formula 1 history, we’re preparing to seize the opportunities of the new era together with Barclays as we continue investing for long-term success.”

Stephen Dainton, President, Barclays Bank PLC:

“Our partnership with Atlassian Williams F1 Team will deepen our client engagement and elevate our brand across our key markets as we grow our investment banking and private banking and wealth management relationships. Working with one of the most storied teams in Formula 1 brings unparalleled global visibility."

“Barclays has long been one of sport’s most committed corporate partners — from the Premier League and the Women’s Super League to Lord’s, Wimbledon, NBA Brooklyn Nets and WNBA Liberty — and we pair those world stage platforms with major investment in community and grassroots sport. It’s this combination of elite performance and local impact that defines our approach.”






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  • Writer: Paul Andrews - CEO Family Business United
    Paul Andrews - CEO Family Business United
  • Jun 12, 2023
  • 2 min read

Robinsons Brewery announce another year of increased operating profits despite the challenging economic climate that the hospitality and brewing industry has faced.


The sixth-generation Stockport-based family brewers generated an operating profit of £5.9m and invested a further £7.7m across their 249 tenanted and managed pubs. Recently the company further consolidated its family shareholder base by concluding a share buyback.


Sixth-generation family members and Joint Managing Directors, Oliver and William Robinson, commented: “2022 was a year of challenges across our sector and across the UK. Although we had the first full year without significant coronavirus restrictions in place, we faced new challenges. Brexit arrangements impacted on worker availability, the lasting impact of the pandemic and the cost increases caused by the war in Ukraine hitting utility and food costs particularly hard. We saw our business affected by difficulties in recruiting new team members across all areas of the business from chefs to engineers. Like many businesses, these pressures have driven up our operating costs. We have risen to this challenge and are investing in our systems and processes to improve efficiency and performance across the business; whilst simultaneously developing our consumer offering and our learning and development program.”


In this challenging economic climate, Robinsons has maintained a strong performance in the market. The family brewers increased sales by approximately 20% in 2022, rising from £63.3m (2021) to £83.1m comparing favourably with our pre-pandemic sales of £75m in 2019. The increase in turnover for the brewers delivered an operating profit of £5.9m, noticing a growth in trade as the country recovers from the impacts of the pandemic.


Robinsons have continued their commitment to investing into their pub estate, this year almost trebling their investment figure (£2.8m in 2021). The company spent £7.7m on the development and improvement of 40 sites to achieve quality and enjoyable environments for their guests and licensees. This figure saw the family brewers invest £3.9m across their tenanted estate. Significant investments included the Shoulder of Mutton, Chapel-en-le-Frith and the Church House, Buglawton.


The company has also acquired two new premises for their managed house division, in 2022 The Woodman Inn, Thunderbridge, West Yorkshire and more recently in early 2023, Hartford Hall near Northwich. The £3.8m investments across their managed house division included the Tatton Arms, near Manchester Airport and the Waggon and Horses, Eaton. The year also saw brewhouse plans come to fruition as construction work began at their Unicorn Packaging Centre in Bredbury with plans for the new brewery to be operational by 2024.


The sixth-generation family directors commented: “We feel confident our business is well placed to develop and continue strengthening and investing over the coming years. The conclusion of the buyback of a number of shares from family branches less directly connected to the operation of the business is a significant moment for the business and family. It is the first time since the company was founded such an exercise has been undertaken. We are committed to continuing investment in our pub portfolio during 2023 and will continue to seek to acquire pubs, or small pub groups in exceptional trading or idyllic locations which align with our future business vision.”


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