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V12 Retail Finance Q3 Data Shows Home Improvement Finance More Than Doubling



New quarterly data from V12 Retail Finance shows that UK consumers continued to turn to point-of-sale finance for high-value purchases in the third quarter of 2026. Total finance values across the platform grew 7% between July and September compared with Q3 2025, and were almost 20% higher than in the same period of 2024.


The quarter got off to a challenging start as prolonged hot weather and a busy international sporting calendar disrupted normal shopping patterns in July. However, each month of the quarter was ahead of the same month in 2025, and demand strengthened as the summer went on. As in the first half of the year, growth came mainly from categories linked to the home, health and practical everyday purchases. This suggests that households remain willing to commit to significant spending, but continue to be selective about where they do so.


Andrew Phillips, Managing Director of V12 Retail Finance said:

"The third quarter shows a consumer who is still willing to spend on what matters most, even when the backdrop is far from straightforward. July was a difficult month for many retailers, but demand held up and strengthened through August and September."

"The standout trend is the continued investment households are making in their homes. Home improvement finance more than doubled year on year in the quarter, and that reflects a broader shift we have been tracking for some time, as people choose to improve the homes they already have rather than move."


"Consumers remain cautious about the wider economic picture, and we expect them to stay selective. But the strength and breadth of demand across our portfolio gives us confidence as retailers head into Black Friday and the Christmas trading period."


Home improvements emerge as the defining trend of 2026

Home Improvements was a standout performer in V12’s portfolio in Q3. Finance values rose by around 112% year on year, and the pace of growth increased each month. Values were up approximately 56% in July, 107% in August and 163% in September.


The category has now grown almost fourfold in quarterly value since Q3 2024, and now accounts for around 7% of total finance values, compared with less than 4% in the same period last year. Across the first nine months of 2026, home improvement finance values are up by around 73% year on year. This builds on the multi-year pattern of increased investment in property-related projects that V12's earlier data releases highlighted.


Furniture remains the anchor of demand

Furniture remained the largest category by a significant margin, accounting for close to 49% of all finance values in Q3 2026. Finance values held broadly stable, rising around 1.5% year on year on what had been a strong Q3 2025.


Performance varied through the quarter, with July softer as warm weather reduced footfall, particularly at retail park locations. August was a stronger month for the category, with finance values rising nearly 9% year on year as cooler temperatures and Bank Holiday promotional activity brought customers back to stores. On August Bank Holiday Monday alone, applications approved across V12's portfolio rose by almost 40% compared with the same day in 2025, with furniture retailers making a significant contribution.


Healthcare and practical categories continue to grow

Healthcare and dental finance values rose by around 6% year on year, and are up by more than a third compared with Q3 2024. The category accounted for around 12% of V12's total finance values in the quarter. This reflects continued consumer willingness to invest in dental and elective treatment, supported by the expansion of V12's healthcare provider network.


Growth was also strong across several practical and lifestyle categories. Consumer electrical finance values more than doubled year on year, rising by around 126%. Cycles grew by around 24%, with double-digit growth in every month of the quarter. Motor finance rose by close to 6%.


Signs of stabilisation in discretionary categories

In Q1, discretionary luxury categories were under pressure. In Q3, there were early signs that this pressure is beginning to ease. Jewellery, the second largest sector by value, returned to growth, with finance values rising nearly 3% year on year. This marks a positive step after a softening trend that had been evident since mid-2024.


Other discretionary categories remained more subdued. Art saw a decline of close to 8%, while music was broadly flat. This suggests that while sentiment around non-essential purchases may be improving, households are still exercising restraint in some areas.


Retailer network continues to expand

V12's retailer network continued to grow during the quarter. The most significant milestone was the launch of V12's partnership with Magnet, which went live across all 150 Magnet stores in July and made a strong early contribution to the growth in home improvement finance. The sector also benefited from continued growth among retailers introduced through broker partners.


"What has been particularly encouraging this quarter is how broad the growth has been," added Andrew Phillips.

"We have seen strength in our largest categories, in healthcare and in practical purchases, and early signs of recovery in jewellery. Combined with the momentum in home improvements and new partnerships such as Magnet, that gives us a solid platform as we move into the busiest trading period of the year."

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V12 Retail Finance Q3 Data Shows Home Improvement Finance More Than Doubling

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Apr 14, 2025
4 min read

Have you heard of quiet quitting? I’m sure many of us will have quietly quit on occasion, even if we’ve not identified it as such. We’ve mentally checked out, just doing what’s needed to be done, working as required. Recently, quiet quitting has become something of a phenomenon on social media and several mental health and human resource specialists claim it’s a good thing.


But is it? How do you cope if you or those you work with have changed their approach, after always being the first in and last out of the office? Interestingly, an August 2022 YouGov online poll revealed that no one in the workplace noticed any change in the performance of those who’d quietly quit. 47% of respondents supported the idea of doing their job without taking on additional responsibilities if they didn’t offer additional compensation, yet only their nearest and dearest were aware of any change in their attitude and application to work.


But what is quiet quitting and why’s it become a ‘thing’?

Traditional perceptions are that to progress at work we should display complete dedication to working long, relentless hours. Numerous surveys report that many staff feel compelled to work above and beyond their contracted hours, do unpaid overtime, not take their full holiday entitlement and work when unwell.


Then there are additional concerns; that things may fall apart, fear of letting other team members down and imposter syndrome. Stress can cause problems if sustained over time. In fact, nearly half the workers in Europe were identified by YouGov as being at high risk of mental health issues. When cases of stress and burnout escalate staff eventually realise there’s more to life, even though working hard provides many benefits.


By releasing some of the pressure it’s possible to quietly disengage and still work efficiently. Zaiad Khan posted a video on social media in July 2022. In it he talked about ‘not outright quitting your job, but instead no longer subscribing to the hustle culture mentality that work has to be our life’. This video quickly went viral.


Upon quietly quitting, staff decide to implement better boundaries, do the bare minimum, not go above and beyond their specified roles and reject corporate hustle. They became more content with mediocrity and less invested in their roles at work. Doing this can sound passive aggressive, even negative, but introduces a better work-life balance.

Is it possible to avoid this situation developing and pre-empt staff from quietly quitting?

As a boss or manager, it’s important to have regular daily or weekly communications with staff to check in on their wellbeing, stress levels and work load. Maintaining good relationships and open, honest conversations allows staff to feel confident about broaching how they’re doing and raise any personal or work-related concerns they may have.


As a staff member, be aware of your boundaries and the scope of your job description. Being regularly asked to do more, work longer and harder than your remit, with too much to do in too little time can result in feeling resentful, over worked and undervalued. In some sectors it can be hard to stand your ground and resist; charity work, new fledgling companies, care work, reviving a business post-pandemic can all result in staff feeling obligated to work longer and harder, but a positive work-life balance is important for staff health, performance and morale.


Good boundaries can include working the designated number of hours, refusing to undertake unnecessary travel or overnight stays, not taking calls or checking emails into evenings or weekends. It’s also been found (the West University of Timisoara, 2022) that taking regular breaks, whatever the length, boosts energy and relieves fatigue. They interrupt the mental cycle and offer opportunities to recharge the batteries.


An alternative name for quiet quitting is rational living. This sounds less passive aggressive and offers scope to only work to a reasonable level, to stop being constantly stressed and pressured and resist being pushed to the limit, even by ourselves.


Some people may quietly quit because they’re unhappy at work or no longer enjoy what they’re doing. As a manager or boss, it’s important to check if this is the case or if a good staff member is keen to redefine their boundaries and discuss their future company role. Actioning this can minimise the chance of losing a good staff member through burnout or resignation.


All members of staff need to feel that their employer values their contribution, that they’re being compensated fairly, are viewed as an individual and are treated with appropriate respect. A positive environment can inspire, without necessarily requiring a promotion or pay increase. Learning to prioritise better allows work to become more balanced, so avoiding the need to quit.

To live a healthy balanced life, we need to include several important things; fun, exercise, a healthy nutritious diet, a sense of accomplishment both in and out of work, social relationships, areas of creativity and an investment of time and energy into other relationships as well as into our health and wellbeing.
Remember too, to have appreciation and gratitude for what we have, so supporting a good quality of life.

About the Author - This piece was written by Susan Leigh, Counsellor and Hypnotherapist Find out more by visiting her website here

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