top of page

Porsche Takes Top Spot In Motor Brands Survey


For the third year in a row, Porsche is today crowned top car brand in the 2023 Driver Power survey, placing it first in the manufacturer table of the annual review of UK car owners’ opinions published by Auto Express magazine.


The Stuttgart sports car manufacturer scooped a total score of over 90 per cent and ranks first among 29 brands. True to its goal of building the sports car in each market segment, the German marque was top of the class in the ride and handling category according to the research findings.


“With everything from hardcore road racers to practical four doors now in its range, Porsche impresses right across the board in our Brands Survey,” commented Steve Fowler, Editor-in-Chief, Auto Express.


“Classic Porsche strong points make a great showing here, with top ratings for exterior, ride and handling, reliability and infotainment. A few highlighted areas within these categories that owners really rave about include exterior styling and finish, steering and braking responsiveness, road handling, driving pleasure and overall build quality. Unsurprisingly, Porsche also scores very well for its legendary engines and gearboxes. Overall, the brand paints a very strong picture and it is a worthy winner for 2023.”


“My colleagues in Porsche Cars GB and across our network of Porsche Centres can take immense pride from this Driver Power result, and especially to maintain the result from the past two years,” commented Krishan Bodhani, CEO, Porsche Cars GB.


“To own a Porsche is the fulfilment of a dream for many people. We are dedicated
to ensuring that every part of our customers’ product and brand experience lives up to that.”

Porsche Cars GB is the manufacturer’s fourth-largest market globally. Sales in 2022 totalled 18,544 in the UK and Ireland, with the Macan being the top seller, followed by the all-electric Taycan.


The popularity of the Taycan demonstrates the progress of Porsche on its path of electrification. In parallel, the 911 sports coupé continues to lead its market segment, with models like the 911 GTS and GT3 offering broad appeal to enthusiasts of high performance road cars.


Devised and curated by the top-selling weekly motoring magazine, Auto Express, Driver Power is the most comprehensive and trusted survey into car ownership. Over the past 20 years, more than half a million car owners have completed the Driver Power survey, giving their feedback, perceptions and insights to car makers on what life on the road is really like.


Most Read

Autumn Budget Must Deliver On Infrastructure Or Risk Derailing Growth

Autumn Budget Must Deliver On Infrastructure Or Risk Derailing Growth

According to RSM UK’s latest Economic Outlook for Q3 2025, the UK was the best performing G7 economy in the first half of 2025, despite...

Andy Murray’s New Puppy Bonnie Lands Her First Official Role

Andy Murray’s New Puppy Bonnie Lands Her First Official Role

Andy Murray’s adorable puppy Bonnie has landed her first role at just 8-months-old, as the pair team up with Purina PRO PLAN® for an exciting new partnership.

Champions Revealed As Colten Care Celebrates Team Successes

Champions Revealed As Colten Care Celebrates Team Successes

More than 150 team members from care home provider Colten Care came together to honour the nominees, finalists and winners of its annual...

Categories

  • Writer: Paul Andrews
    Paul Andrews
  • Jun 21, 2023
  • 2 min read

Updated: Oct 27, 2023


ree

For the third year in a row, Porsche is today crowned top car brand in the 2023 Driver Power survey, placing it first in the manufacturer table of the annual review of UK car owners’ opinions published by Auto Express magazine.


The Stuttgart sports car manufacturer scooped a total score of over 90 per cent and ranks first among 29 brands. True to its goal of building the sports car in each market segment, the German marque was top of the class in the ride and handling category according to the research findings.


“With everything from hardcore road racers to practical four doors now in its range, Porsche impresses right across the board in our Brands Survey,” commented Steve Fowler, Editor-in-Chief, Auto Express.


“Classic Porsche strong points make a great showing here, with top ratings for exterior, ride and handling, reliability and infotainment. A few highlighted areas within these categories that owners really rave about include exterior styling and finish, steering and braking responsiveness, road handling, driving pleasure and overall build quality. Unsurprisingly, Porsche also scores very well for its legendary engines and gearboxes. Overall, the brand paints a very strong picture and it is a worthy winner for 2023.”


“My colleagues in Porsche Cars GB and across our network of Porsche Centres can take immense pride from this Driver Power result, and especially to maintain the result from the past two years,” commented Krishan Bodhani, CEO, Porsche Cars GB.


“To own a Porsche is the fulfilment of a dream for many people. We are dedicated
to ensuring that every part of our customers’ product and brand experience lives up to that.”

Porsche Cars GB is the manufacturer’s fourth-largest market globally. Sales in 2022 totalled 18,544 in the UK and Ireland, with the Macan being the top seller, followed by the all-electric Taycan.


The popularity of the Taycan demonstrates the progress of Porsche on its path of electrification. In parallel, the 911 sports coupé continues to lead its market segment, with models like the 911 GTS and GT3 offering broad appeal to enthusiasts of high performance road cars.


Devised and curated by the top-selling weekly motoring magazine, Auto Express, Driver Power is the most comprehensive and trusted survey into car ownership. Over the past 20 years, more than half a million car owners have completed the Driver Power survey, giving their feedback, perceptions and insights to car makers on what life on the road is really like.


Most Read

Autumn Budget Must Deliver On Infrastructure Or Risk Derailing Growth

Autumn Budget Must Deliver On Infrastructure Or Risk Derailing Growth

According to RSM UK’s latest Economic Outlook for Q3 2025, the UK was the best performing G7 economy in the first half of 2025, despite...

Andy Murray’s New Puppy Bonnie Lands Her First Official Role

Andy Murray’s New Puppy Bonnie Lands Her First Official Role

Andy Murray’s adorable puppy Bonnie has landed her first role at just 8-months-old, as the pair team up with Purina PRO PLAN® for an exciting new partnership.

Champions Revealed As Colten Care Celebrates Team Successes

Champions Revealed As Colten Care Celebrates Team Successes

More than 150 team members from care home provider Colten Care came together to honour the nominees, finalists and winners of its annual...

Categories

Hampshire Business Leaders Urged To Do More On Diversity

Hampshire Business Leaders Urged To Do More On Diversity

The positive contribution of neurodiversity to the workplace was one of the key themes of Hampshire Chamber’s latest annual general meeting.

Mitch Souter Signs Full Time Deal

Mitch Souter Signs Full Time Deal

Bradford Bulls are delighted to announce Mitch Souter has signed a new full-time deal to remain with the club as we prepare for our return to Super League in 2026.

Sprinters Storm To Silver In Santiago

Sprinters Storm To Silver In Santiago

Both the men’s and women’s team sprint squads stormed to silver medals, kicking off the Great Britain Cycling Team’s campaign on the first day of the 2025 UCI Track World Championships.

Recent Posts

bottom of page