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  • Writer's picturePaul Andrews

Porsche Takes Top Spot In Motor Brands Survey

For the third year in a row, Porsche is today crowned top car brand in the 2023 Driver Power survey, placing it first in the manufacturer table of the annual review of UK car owners’ opinions published by Auto Express magazine.

The Stuttgart sports car manufacturer scooped a total score of over 90 per cent and ranks first among 29 brands. True to its goal of building the sports car in each market segment, the German marque was top of the class in the ride and handling category according to the research findings.

“With everything from hardcore road racers to practical four doors now in its range, Porsche impresses right across the board in our Brands Survey,” commented Steve Fowler, Editor-in-Chief, Auto Express.

“Classic Porsche strong points make a great showing here, with top ratings for exterior, ride and handling, reliability and infotainment. A few highlighted areas within these categories that owners really rave about include exterior styling and finish, steering and braking responsiveness, road handling, driving pleasure and overall build quality. Unsurprisingly, Porsche also scores very well for its legendary engines and gearboxes. Overall, the brand paints a very strong picture and it is a worthy winner for 2023.”

“My colleagues in Porsche Cars GB and across our network of Porsche Centres can take immense pride from this Driver Power result, and especially to maintain the result from the past two years,” commented Krishan Bodhani, CEO, Porsche Cars GB.

“To own a Porsche is the fulfilment of a dream for many people. We are dedicated
to ensuring that every part of our customers’ product and brand experience lives up to that.”

Porsche Cars GB is the manufacturer’s fourth-largest market globally. Sales in 2022 totalled 18,544 in the UK and Ireland, with the Macan being the top seller, followed by the all-electric Taycan.

The popularity of the Taycan demonstrates the progress of Porsche on its path of electrification. In parallel, the 911 sports coupé continues to lead its market segment, with models like the 911 GTS and GT3 offering broad appeal to enthusiasts of high performance road cars.

Devised and curated by the top-selling weekly motoring magazine, Auto Express, Driver Power is the most comprehensive and trusted survey into car ownership. Over the past 20 years, more than half a million car owners have completed the Driver Power survey, giving their feedback, perceptions and insights to car makers on what life on the road is really like.


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