top of page

Northern Ireland Bakery Brings Iconic Lamingtons To M&S Stores


A local bakery is behind the new Australian-inspired treat available now on the shelves of M&S stores across the UK.


Based in Magherafelt, Genesis Bakery has been a trusted M&S supplier for over 15 years, delivering award-winning bakery products crafted from high-quality ingredients. The bakery currently produces a core range of 22 products for M&S, including the Mini Fruity Cupcake Selection, alongside special seasonal showstoppers for the retailer.


Now, it has turned its attention to creating Australian-inspired lamingtons exclusively for M&S – the first lamingtons available on the UK high street.


The new M&S Lamingtons are available in two indulgent flavours:


  • Chocolate & Coconut – buttermilk-enriched chocolate sponge coated in chocolate sauce, rolled in coconut flakes, and topped with hand-piped jam and buttercream.

  • Caramelised Biscuit – rich chocolate sponge coated in chocolate sauce, rolled in golden caramelised biscuit crumb, and finished with hand-piped buttercream and salted caramel sauce.

Retailing at £4 for a pack of two, the Lamingtons showcase how M&S is drawing inspiration from global food trends to create fresh new products for its customers. It follows the launch of M&S’ Magic Coffee™, inspired by the Melbourne coffee scene, in 2023.


Each Lamington is hand-finished by the skilled team at Genesis Bakery, combining craftsmanship with innovation to deliver an indulgent twist on an iconic Australian classic.


JP Lyttle, Commercial & Product Development Director at Genesis Bakery, said:

"We are incredibly proud to be producing these new Lamingtons for M&S. Our long-standing partnership has always been built on shared values of quality and innovation. Bringing this iconic treat to the UK high street is a testament to what we can achieve together, and we’re excited to continue investing in our people and our community here in Magherafelt."

Alice Birch, Product Developer at M&S, added:

"Lamingtons are the most iconic cake from down under, and it’s hugely exciting to be the first to bring our version of this beloved Aussie classic to the UK high street. It’s also fantastic to have them made here in Northern Ireland by Genesis Bakery - we knew the care the team put into every product would help deliver that touch of M&S magic!"

"Our lamingtons are extra special – hand-finished with toppings and super indulgent thanks to the rich chocolate sponge and caramelised biscuit flavour. So, if you’re feeling like an Aussie-inspired adventure, make sure to give them a try at your local M&S store.”


Genesis Bakery employs over 250 people at its Magherafelt site, and its collaboration with M&S continues to drive innovation and growth in Northern Ireland’s agri-food sector.



Most Read

Azets Puts Best Foot Forward

Azets Puts Best Foot Forward

A Midlands charity that rescues surplus food and redistributes it has been given a boost thanks to the efforts of a local team of accountants.

Acquisition Success In Two Cities For Vail Williams

Acquisition Success In Two Cities For Vail Williams

Property consultancy Vail Williams has successfully acquired premises in Birmingham and Sheffield for leading intellectual property law firm Withers & Rogers.

Bestway Wholesale Appoints A Food Service Director

Bestway Wholesale Appoints A Food Service Director

Bestway Wholesale has appointed Charles Abraham as Food Service Director, strengthening its senior leadership team as the business accelerates its growth across catering, foodservice and the on-trade markets.

Categories

  • Sep 16, 2025
  • 2 min read

A local bakery is behind the new Australian-inspired treat available now on the shelves of M&S stores across the UK.


Based in Magherafelt, Genesis Bakery has been a trusted M&S supplier for over 15 years, delivering award-winning bakery products crafted from high-quality ingredients. The bakery currently produces a core range of 22 products for M&S, including the Mini Fruity Cupcake Selection, alongside special seasonal showstoppers for the retailer.


Now, it has turned its attention to creating Australian-inspired lamingtons exclusively for M&S – the first lamingtons available on the UK high street.


The new M&S Lamingtons are available in two indulgent flavours:


  • Chocolate & Coconut – buttermilk-enriched chocolate sponge coated in chocolate sauce, rolled in coconut flakes, and topped with hand-piped jam and buttercream.

  • Caramelised Biscuit – rich chocolate sponge coated in chocolate sauce, rolled in golden caramelised biscuit crumb, and finished with hand-piped buttercream and salted caramel sauce.

Retailing at £4 for a pack of two, the Lamingtons showcase how M&S is drawing inspiration from global food trends to create fresh new products for its customers. It follows the launch of M&S’ Magic Coffee™, inspired by the Melbourne coffee scene, in 2023.


Each Lamington is hand-finished by the skilled team at Genesis Bakery, combining craftsmanship with innovation to deliver an indulgent twist on an iconic Australian classic.


JP Lyttle, Commercial & Product Development Director at Genesis Bakery, said:

"We are incredibly proud to be producing these new Lamingtons for M&S. Our long-standing partnership has always been built on shared values of quality and innovation. Bringing this iconic treat to the UK high street is a testament to what we can achieve together, and we’re excited to continue investing in our people and our community here in Magherafelt."

Alice Birch, Product Developer at M&S, added:

"Lamingtons are the most iconic cake from down under, and it’s hugely exciting to be the first to bring our version of this beloved Aussie classic to the UK high street. It’s also fantastic to have them made here in Northern Ireland by Genesis Bakery - we knew the care the team put into every product would help deliver that touch of M&S magic!"

"Our lamingtons are extra special – hand-finished with toppings and super indulgent thanks to the rich chocolate sponge and caramelised biscuit flavour. So, if you’re feeling like an Aussie-inspired adventure, make sure to give them a try at your local M&S store.”


Genesis Bakery employs over 250 people at its Magherafelt site, and its collaboration with M&S continues to drive innovation and growth in Northern Ireland’s agri-food sector.



Most Read

Azets Puts Best Foot Forward

Azets Puts Best Foot Forward

A Midlands charity that rescues surplus food and redistributes it has been given a boost thanks to the efforts of a local team of accountants.

Acquisition Success In Two Cities For Vail Williams

Acquisition Success In Two Cities For Vail Williams

Property consultancy Vail Williams has successfully acquired premises in Birmingham and Sheffield for leading intellectual property law firm Withers & Rogers.

Bestway Wholesale Appoints A Food Service Director

Bestway Wholesale Appoints A Food Service Director

Bestway Wholesale has appointed Charles Abraham as Food Service Director, strengthening its senior leadership team as the business accelerates its growth across catering, foodservice and the on-trade markets.

Categories

The Brewers Group Named In The Sunday Times Best Places To Work 2026

The Brewers Group Named In The Sunday Times Best Places To Work 2026

The Brewers Group has been recognised as one of The Sunday Times Best Places to Work for the second year running.

Alan Boswell Group Named The UK’s Top Broker

Alan Boswell Group Named The UK’s Top Broker

Alan Boswell Group has been named the UK’s leading insurance broker for online visibility and reputation, according to the latest industry report from Foliume.

Openreach, Crimestoppers and EMR Join Forces To Combat Metal Theft

Openreach, Crimestoppers and EMR Join Forces To Combat Metal Theft

Openreach and EMR, a global leader in circular materials, are urging the public to help stop metal theft by reporting suspicious activity anonymously to the independent charity Crimestoppers.

Recent Posts

bottom of page