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One In 10 Small Business Owners Spend Up To A Full Working Day On Social Media



A new study by Markel Direct, the small business insurance specialists, has revealed the growing expectations many UK tradespeople and small business owners feel to maintain an active social media presence alongside running their business.


The study, which asked 501 UK small business owners and tradespeople how they use social media to market their business, revealed the hidden workload that comes with trying to stay visible online. More than three quarters (76%) spend time every week creating or editing social media content. For most, that means an additional one to three hours of work every week (54%), while more than one in ten (11%) spend up to a full working day each week managing their online presence.


The findings build on a previous study by Markel Direct, which looked into overworking among the self-employed. It discovered that more than half (57%) regularly work beyond their normal hours, while 40% said they feel pressure to remain reachable outside working hours, and 57% admitted to working through illness.


Running a business now means running social media too: half feel stressed to stay visible online

The findings suggest many small business owners are effectively becoming self-taught social media marketers alongside running their actual business. More than two-thirds (69%) have never hired anyone to create content on their behalf, while 65% say they have never received any social media training.

Despite this, many still feel an increasing responsibility to stay active online. More than half (55%) say they feel pressure to create content regularly, while nearly three-quarters (73%) believe customers now expect businesses to be active on social media. At the same time, nearly two-thirds (63%) say they struggle to stand out from competitors online.


The study also highlighted that for some small business owners, maintaining an online presence is also causing a negative impact. Nearly a quarter (24%) say they have experienced negative comments online, while one in four (25%) have deleted or edited posts following criticism.


The fear of negative reactions is also affecting confidence online, with nearly four in ten (38%) saying they have held back from posting due to fear of backlash. Among younger entrepreneurs aged 18–24, more than half say fear of negative reactions has stopped posting online.

Social media drives growth, but raises legal concerns

Social media is a clear growth driver for small businesses, and many owners are aware of the responsibilities that come with posting content online – however, the study revealed significant gaps remain when it comes to protection and preparedness.


The research found that only 39% have insurance in place to cover legal action relating to issues such as copyright infringement or breaches of confidentiality linked to their social media activity. In contrast, nearly half (47%) say they do not have this type of protection, while a further 8% are unsure whether they are covered.


Despite the potential consequences, some businesses continue to share client work online without following clear processes. Nearly one in five (19%) admit they do not always obtain client permission before posting images or videos of completed work on social media.


Worryingly, more than a quarter (28%) say they would not know what steps to take if a client raised a legal concern about content they had shared online.


Rob Rees, Divisional Director at Markel Direct, said:

"Social media has become one of the most powerful ways for small businesses to showcase their expertise and attract new customers, but many business owners don't realise that the same rules around consent, copyright and confidentiality apply online as they do offline."

"Many entrepreneurs have effectively become marketers overnight, often without formal training or dedicated support. Taking a few simple steps, such as obtaining written permission before sharing client projects and understanding what insurance protections are available, can help reduce the risk of disputes further down the line."


To read the full study, visit the Markel Direct website.


Please note: This article provides guidance for information purposes only. It should not be relied upon wholly when making or taking important business decisions – always seek the services of an appropriately qualified professional.

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A new chapter is being marked in the 200-year-old history of a popular Leamington watering hole, as work gets under way on its major transformation into a new-look Italian restaurant.


The first glimpse of the new design for Tavola has been unveiled - inspired by Italian surrealist painters of the 1920's - as the doors close on the current café in Clarendon Street this week.


It comes exactly one year after 44 Café, Bar & Bistro was taken over by entrepreneur Rob Singleton, supported by Gavin Leach, both from Leamington, and marks the boldest change yet for this familiar corner of the town. Rob said:

“The building is so bright and airy with the roof lantern and full-length windows. We love the quirky layout that comes from organic changes over the history of the pub."

“The rebranding is a natural extension of the refurbishment. Bar 44 has history that we are proud of but it doesn't capture what we do now. When we took over last year it seemed natural to put up a sign saying 44 as that is what the locals know this building as. For the last year we have been trading as 44, but as much as we love 44 the way it is, the long term plan was always to refurbish when we had established ourselves and built a good team.”


Heading up that team is a familiar face to regulars, Luke Hampson, who stayed on as front of house manager and mixologist after several years in the business’s more recent history.


Central to the restaurant’s new culinary identity though is executive chef hailing from Tuscany, Martin Serafino.


From his kitchen he looks forward to showcasing his passion for authentic Italian cooking through his new menu, the secret to which, he says, is a combination of ‘tradition and innovation' and says:

“The Tavola ethos is all about using the very best quality Italian products, sourced from Northern Italy, and for me that's just a joy."

“I'm very excited for this new menu. I want to encourage people to try something they never tried before. I love to express myself through food so there will be some experimenting. But my main goal is to share the beauty of my own country as well as celebrating how every country has different traditions and different ways to cook.”


Martin’s own cooking influences also include time working in kitchens in New York and London.

But it was only after a health condition forced him to abandon his aspiring career as a professional footballer in Tuscany, that he instead decided to pursue his second passion for cooking.


He said: “When I developed gastroenteritis, I changed my diet completely but, unfortunately, after two years, I had to stop playing at a high level. I was trying to eat healthier so started eliminating all processed food and eating vegetables from our own garden as well as educating myself about healthy eating. This helped create my passion for food and cooking and I started to dedicate myself instead to food. I got very involved in what I was eating, how I was making the food and where it was coming from.”


Martin will also be serving up what he believes to be a first for Leamington - his signature Schiacciata sandwich range – a special pressed focaccia that promises a ‘light and fluffy explosion of flavours.’

As the doors closing on 44, signal the end of one chapter, they also herald in the start of a new exciting one for this Leamington business, in May.


Rob said: “We chose the name Tavola, which translates from Italian as ‘a table you would dine at,’ as it perfectly encapsulates the way our guests have been utilising our restaurant. The focus is on the table, not only the food and drink on it but the people around it."


“We look forward to unveiling the vibrant and fresh new look which befits this quirky building and complements the imaginative new menu as we start this new chapter of the story of this little corner of Leamington Spa.”


Credit photos to Harrison Charles Design



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