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  • Writer's picturePaul Andrews

New Appointment For Sir Clive Woodward


KultraLab, leading innovator in AI-driven coaching, is pleased to welcome Sir Clive Woodward as Strategic Advisor for Organisational Performance.


In this key role, Sir Clive will be partnering with KultraLab to guide its clients towards achieving high-performance excellence. The wealth of experience and expertise he brings will be instrumental in shaping the development of Kultra, their AI coaching tool.


Sir Clive Woodward's illustrious career includes leading England’s rugby team to victory in the 2003 Rugby World Cup, elevating them from a ranking of 6th to become the number one team in the world during his tenure as Head Coach. In 2006, he joined the British Olympic Association as Team GB’s Director of Sport, supporting the national coaches and athletes at the Beijing and Vancouver Olympics as well as delivering Team GB’s most successful Olympic Games in the modern era at London 2012.

One of the exciting initiatives involving Sir Clive is serving as the Chair of an upcoming report titled ‘The Secret DNA of High-Performing Teams’. This report is in collaboration with KultraLab, the World Retail Congress and the University of Manchester.


The research will be exploring the cultural and behavioural drivers of high-performing teams within the retail and consumer sector. Over 15 global retail organisations are committing to participating in this ground-breaking research.


The aim of the research is to provide organisations with a valuable framework and measurement index for high-performance behaviours. This framework will enable businesses to benchmark themselves against their competitors, paving the way for enhanced performance and productivity. The report’s findings are being presented at the World Retail Congress in Paris in April 2024.


Commenting on his role, Sir Clive said, “I am really excited to be partnering with the team at KultraLab. Our businesses share a strong alignment, particularly in our shared commitment to creating high-performing teams and making coaching accessible to everyone. I am genuinely excited to be contributing to the upcoming report, offering businesses a blueprint for understanding the key behaviours that create high-performing teams and how these can be applied across the entire organisation. It will offer some truly fascinating insights.”


Steve Baggi, CEO & Founder KultraLab shared his excitement about the collaboration, saying, “We are thrilled that Sir Clive is partnering with KultraLab. With his esteemed coaching background and a wealth of experience creating winning and high-performing teams, we are incredibly excited to learn from his expertise."


"This collaboration will play a pivotal role in shaping efforts to create exceptional coaching programmes, accessible to all front line managers through our AI coach, Kultra. Furthermore, Sir Clive’s invaluable insights will undoubtedly enrich our research on ‘The Secret DNA of High-Performing Teams’.”

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