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JCB Kicks Off Annual Christmas Toy Appeal To Spread Festive Joy


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JCB has launched its fourth annual Christmas Toy Appeal as employees unite to bring festive joy to local children.

 

Since the appeal’s launch in 2022, employees have donated almost 4,000 gifts for distribution to children and young people in the Stoke-on-Trent and Wrexham areas – with last year seeing a record haul of 1,700 donations at 15 collection points at JCB’s UK plants.

 

The 2025 appeal runs until Tuesday, December 2nd and the gifts will then be handed over to two charities - Stoke-on-Trent’s Hubb Foundation and the Wrexham branch of the Salvation Army - for distribution to local communities. Donations to the appeal are also welcome from members of the public at JCB’s World HQ at Rocester.

 

JCB Group HR Director Laura Atkins said:

“The generosity of JCB employees continues to amaze us. The appeal has flourished over the last three years and promises to, once again, bring festive cheer to local communities.”

Helping to co-ordinate this year’s appeal are JCB apprentices: Kitty Hulme, 20, of Newcastle-under-Lyme, Lewis Durham, 20, of Derby, Lucy Pepper, 23, of Stoke-on-Trent, and Will Jenkins, 20, of Stone.


Kitty said:

“It’s fantastic to be part of something that brings so much joy to children at Christmas. Every donation counts and helps make the season magical for those who need it most.”


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  • Writer: Paul Andrews
    Paul Andrews
  • Sep 27, 2023
  • 2 min read

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KultraLab, leading innovator in AI-driven coaching, is pleased to welcome Sir Clive Woodward as Strategic Advisor for Organisational Performance.


In this key role, Sir Clive will be partnering with KultraLab to guide its clients towards achieving high-performance excellence. The wealth of experience and expertise he brings will be instrumental in shaping the development of Kultra, their AI coaching tool.


Sir Clive Woodward's illustrious career includes leading England’s rugby team to victory in the 2003 Rugby World Cup, elevating them from a ranking of 6th to become the number one team in the world during his tenure as Head Coach. In 2006, he joined the British Olympic Association as Team GB’s Director of Sport, supporting the national coaches and athletes at the Beijing and Vancouver Olympics as well as delivering Team GB’s most successful Olympic Games in the modern era at London 2012.

One of the exciting initiatives involving Sir Clive is serving as the Chair of an upcoming report titled ‘The Secret DNA of High-Performing Teams’. This report is in collaboration with KultraLab, the World Retail Congress and the University of Manchester.


The research will be exploring the cultural and behavioural drivers of high-performing teams within the retail and consumer sector. Over 15 global retail organisations are committing to participating in this ground-breaking research.


The aim of the research is to provide organisations with a valuable framework and measurement index for high-performance behaviours. This framework will enable businesses to benchmark themselves against their competitors, paving the way for enhanced performance and productivity. The report’s findings are being presented at the World Retail Congress in Paris in April 2024.


Commenting on his role, Sir Clive said, “I am really excited to be partnering with the team at KultraLab. Our businesses share a strong alignment, particularly in our shared commitment to creating high-performing teams and making coaching accessible to everyone. I am genuinely excited to be contributing to the upcoming report, offering businesses a blueprint for understanding the key behaviours that create high-performing teams and how these can be applied across the entire organisation. It will offer some truly fascinating insights.”


Steve Baggi, CEO & Founder KultraLab shared his excitement about the collaboration, saying, “We are thrilled that Sir Clive is partnering with KultraLab. With his esteemed coaching background and a wealth of experience creating winning and high-performing teams, we are incredibly excited to learn from his expertise."


"This collaboration will play a pivotal role in shaping efforts to create exceptional coaching programmes, accessible to all front line managers through our AI coach, Kultra. Furthermore, Sir Clive’s invaluable insights will undoubtedly enrich our research on ‘The Secret DNA of High-Performing Teams’.”

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