top of page

One In 10 Small Business Owners Spend Up To A Full Working Day On Social Media



A new study by Markel Direct, the small business insurance specialists, has revealed the growing expectations many UK tradespeople and small business owners feel to maintain an active social media presence alongside running their business.


The study, which asked 501 UK small business owners and tradespeople how they use social media to market their business, revealed the hidden workload that comes with trying to stay visible online. More than three quarters (76%) spend time every week creating or editing social media content. For most, that means an additional one to three hours of work every week (54%), while more than one in ten (11%) spend up to a full working day each week managing their online presence.


The findings build on a previous study by Markel Direct, which looked into overworking among the self-employed. It discovered that more than half (57%) regularly work beyond their normal hours, while 40% said they feel pressure to remain reachable outside working hours, and 57% admitted to working through illness.


Running a business now means running social media too: half feel stressed to stay visible online

The findings suggest many small business owners are effectively becoming self-taught social media marketers alongside running their actual business. More than two-thirds (69%) have never hired anyone to create content on their behalf, while 65% say they have never received any social media training.

Despite this, many still feel an increasing responsibility to stay active online. More than half (55%) say they feel pressure to create content regularly, while nearly three-quarters (73%) believe customers now expect businesses to be active on social media. At the same time, nearly two-thirds (63%) say they struggle to stand out from competitors online.


The study also highlighted that for some small business owners, maintaining an online presence is also causing a negative impact. Nearly a quarter (24%) say they have experienced negative comments online, while one in four (25%) have deleted or edited posts following criticism.


The fear of negative reactions is also affecting confidence online, with nearly four in ten (38%) saying they have held back from posting due to fear of backlash. Among younger entrepreneurs aged 18–24, more than half say fear of negative reactions has stopped posting online.

Social media drives growth, but raises legal concerns

Social media is a clear growth driver for small businesses, and many owners are aware of the responsibilities that come with posting content online – however, the study revealed significant gaps remain when it comes to protection and preparedness.


The research found that only 39% have insurance in place to cover legal action relating to issues such as copyright infringement or breaches of confidentiality linked to their social media activity. In contrast, nearly half (47%) say they do not have this type of protection, while a further 8% are unsure whether they are covered.


Despite the potential consequences, some businesses continue to share client work online without following clear processes. Nearly one in five (19%) admit they do not always obtain client permission before posting images or videos of completed work on social media.


Worryingly, more than a quarter (28%) say they would not know what steps to take if a client raised a legal concern about content they had shared online.


Rob Rees, Divisional Director at Markel Direct, said:

"Social media has become one of the most powerful ways for small businesses to showcase their expertise and attract new customers, but many business owners don't realise that the same rules around consent, copyright and confidentiality apply online as they do offline."

"Many entrepreneurs have effectively become marketers overnight, often without formal training or dedicated support. Taking a few simple steps, such as obtaining written permission before sharing client projects and understanding what insurance protections are available, can help reduce the risk of disputes further down the line."


To read the full study, visit the Markel Direct website.


Please note: This article provides guidance for information purposes only. It should not be relied upon wholly when making or taking important business decisions – always seek the services of an appropriately qualified professional.

Most Read

New Wellbeing Programme Sees Aberdeenshire Business Branch Out

New Wellbeing Programme Sees Aberdeenshire Business Branch Out

Two former teachers from Banchory, Aberdeenshire have built a horticultural design and care business, turning an idea into a full-time venture, with Business Gateway.

British Superbike Rider Gears Up For Charity

British Superbike Rider Gears Up For Charity

Edmund Best, a British National Superstock rider for team SymCirrus Motorsport, has declared his support for The Bridge Homelessness to...

RHS Calls For Compensation Due To Financially Devastating Impact Of A3/M25 Roadworks

RHS Calls For Compensation Due To Financially Devastating Impact Of A3/M25 Roadworks

With 350,000 fewer people visiting RHS Garden Wisley annually due to the National Highways A3/M25 roadworks, resulting in £6 million...

Categories

  • Feb 6
  • 2 min read


The National Allotment Society (NAS) has announced the theme for National Allotments Week 2026, taking place from 10–16 August 2026. The new theme, Grow to Learn – Lifelong lessons from the allotment, will celebrate the educational, personal development, and well-being benefits of allotment gardening for people of all ages.


The theme highlights how allotments function as living classrooms, where learning happens through hands-on experience, shared knowledge, and connection with the natural world. Alongside practical growing skills, allotment gardening nurtures wider life skills including patience, resilience, curiosity, problem-solving, and teamwork — and, of course, physical wellbeing and food security.


Through time spent on the plot, individuals learn to adapt to challenges, understand seasonal change, and develop confidence and wellbeing alongside their crops. These informal learning experiences often span generations, making allotments unique spaces for lifelong learning, community connection, and personal growth.


By focusing on Grow to Learn, the National Allotment Society aims to reframe allotments not just as places to grow food, but as dynamic learning environments that support personal growth, mental and physical wellbeing, and food security.


National Allotments Week 2026 will feature a national digital campaign sharing stories and reflections from allotment holders and ambassadors, highlighting the many ways allotments act as living classrooms and places of continual learning.


Further details about National Allotments Week 2026 activities, resources, and opportunities to get involved will be announced in due course. For more information, visit here. National Allotments Week takes place from 10–16 August 2026.


About

The National Allotment Society (NAS) is the UK’s leading organisation representing more allotment holders and leisure gardeners. NAS provides advice, guidance, and advocacy to support people in growing their own food, improving their well-being, and connecting with their communities.


With a nationwide network of 130,000 members, volunteers, and ambassadors, NAS works to make allotments engaging, inclusive, and rewarding — supporting physical and mental well-being, social connection, and environmental awareness through the simple act of growing.


Most Read

New Wellbeing Programme Sees Aberdeenshire Business Branch Out

New Wellbeing Programme Sees Aberdeenshire Business Branch Out

Two former teachers from Banchory, Aberdeenshire have built a horticultural design and care business, turning an idea into a full-time venture, with Business Gateway.

British Superbike Rider Gears Up For Charity

British Superbike Rider Gears Up For Charity

Edmund Best, a British National Superstock rider for team SymCirrus Motorsport, has declared his support for The Bridge Homelessness to...

RHS Calls For Compensation Due To Financially Devastating Impact Of A3/M25 Roadworks

RHS Calls For Compensation Due To Financially Devastating Impact Of A3/M25 Roadworks

With 350,000 fewer people visiting RHS Garden Wisley annually due to the National Highways A3/M25 roadworks, resulting in £6 million...

Categories

New Data Reveals Challenges Facing SMEs

New Data Reveals Challenges Facing SMEs

More than two thirds of SME business leaders are grappling with finding time to step back and work on the business due to being stuck in the day-to-day, according to new research.

Glasgow Football Coach's East End Impact Backed By Business Gateway

Glasgow Football Coach's East End Impact Backed By Business Gateway

A Glasgow football coach who has trained more than 1,000 children in the city's East End has expanded his reach, after turning to Business Gateway for support developing his digital marketing.

Hendy To Support Local Athlete’s Challenge In British Cycle Speedway Championships

Hendy To Support Local Athlete’s Challenge In British Cycle Speedway Championships

Southampton-based Maddie Saunders is preparing to compete at the 2026 British Individual Cycle Speedway Championships this weekend and will travel to and from the race in style and comfort.

Recent Posts

bottom of page