top of page

Mitre & The FA Kick Off New Ball Partnership


Mitre announces a new three-year partnership with The Football Association (FA), alongside a set of new football designs inspired by football fan culture.


The deal will see Mitre continue in its role of official ball supplier across FA competitions including the Emirates FA Cup, the Women’s FA Cup, the Isuzu FA Vase, the Isuzu FA Trophy and the Golden Ball Awards until the end of the 2026/7 season.


To celebrate the partnership, Mitre has unveiled a new set of football designs that pay homage to fans of the legendary Mitre Ultimax. The brand has updated the iconic ball with modern, geometric patterns inspired by football fan matchday scarves and flags.


The bold red on the men’s ball has been carefully matched to The FA’s colour pallet with blues taken from Mitre. The women’s ball features the Women’s FA Cup brand colours of deep purple, The FA’s blue and mint green and the silver of the trophies.


Mitre’s Ultimax Pro football has been built upon decades of knowledge. It uses a unique four-panel thermally bonded construction to increase that sweet spot for a cleaner strike while the Hyperflow debossed grooves improve in-flight dynamics and reduce drag for pinpoint passing.


The FA’s head of commercial partnerships, Stephen Hutchison, said:

“We really value our relationship with Mitre, so we’re very happy to extend our partnership. Mitre shares the desire for our competitions to maintain the highest standards and their track record as football suppliers, to both the game in England historically and us throughout this period, has been outstanding.”

Simon Rowe, vice president of global sports marketing, Pentland Brands, added:

“We’re extremely proud of our partnership with The FA. At our core, we are a brand dedicated to our fans and we firmly believe the beautiful game should always start with a beautiful ball. With these new designs, players and fans can expect the same game-changing ball technology coupled with a levelled-up retro design that encapsulates Mitre’s iconic past through the current football scene.”

Most Read

Dina Foods Announces Nationwide Ocado Retail Partnership

Dina Foods Announces Nationwide Ocado Retail Partnership

Family owned and run Mediterranean food specialist, Dina Foods, has secured a Parnationwide listing with Ocado Retail, further expanding the reach of its authentic bakery and confectionery products.

2026 Family Business Road Trip Set To Showcase The Strength And Diversity Of UK Family Firms

2026 Family Business Road Trip Set To Showcase The Strength And Diversity Of UK Family Firms

Family Business United is delighted to announce the launch of its 2026 Family Business Road Trip, a six-week journey across the UK celebrating the innovation, resilience and community impact of family-owned firms.

Supply Issues As Weybridge’s Office Market Thrives

Supply Issues As Weybridge’s Office Market Thrives

Leafy Weybridge in Surrey continues to punch well above its weight in the office space market but a growing mismatch between supply and demand could prove crucial, says a regional commercial property specialist.

Categories

  • Oct 31, 2023
  • 2 min read

Mitre announces a new three-year partnership with The Football Association (FA), alongside a set of new football designs inspired by football fan culture.


The deal will see Mitre continue in its role of official ball supplier across FA competitions including the Emirates FA Cup, the Women’s FA Cup, the Isuzu FA Vase, the Isuzu FA Trophy and the Golden Ball Awards until the end of the 2026/7 season.


To celebrate the partnership, Mitre has unveiled a new set of football designs that pay homage to fans of the legendary Mitre Ultimax. The brand has updated the iconic ball with modern, geometric patterns inspired by football fan matchday scarves and flags.


The bold red on the men’s ball has been carefully matched to The FA’s colour pallet with blues taken from Mitre. The women’s ball features the Women’s FA Cup brand colours of deep purple, The FA’s blue and mint green and the silver of the trophies.


Mitre’s Ultimax Pro football has been built upon decades of knowledge. It uses a unique four-panel thermally bonded construction to increase that sweet spot for a cleaner strike while the Hyperflow debossed grooves improve in-flight dynamics and reduce drag for pinpoint passing.


The FA’s head of commercial partnerships, Stephen Hutchison, said:

“We really value our relationship with Mitre, so we’re very happy to extend our partnership. Mitre shares the desire for our competitions to maintain the highest standards and their track record as football suppliers, to both the game in England historically and us throughout this period, has been outstanding.”

Simon Rowe, vice president of global sports marketing, Pentland Brands, added:

“We’re extremely proud of our partnership with The FA. At our core, we are a brand dedicated to our fans and we firmly believe the beautiful game should always start with a beautiful ball. With these new designs, players and fans can expect the same game-changing ball technology coupled with a levelled-up retro design that encapsulates Mitre’s iconic past through the current football scene.”

Most Read

Dina Foods Announces Nationwide Ocado Retail Partnership

Dina Foods Announces Nationwide Ocado Retail Partnership

Family owned and run Mediterranean food specialist, Dina Foods, has secured a Parnationwide listing with Ocado Retail, further expanding the reach of its authentic bakery and confectionery products.

2026 Family Business Road Trip Set To Showcase The Strength And Diversity Of UK Family Firms

2026 Family Business Road Trip Set To Showcase The Strength And Diversity Of UK Family Firms

Family Business United is delighted to announce the launch of its 2026 Family Business Road Trip, a six-week journey across the UK celebrating the innovation, resilience and community impact of family-owned firms.

Supply Issues As Weybridge’s Office Market Thrives

Supply Issues As Weybridge’s Office Market Thrives

Leafy Weybridge in Surrey continues to punch well above its weight in the office space market but a growing mismatch between supply and demand could prove crucial, says a regional commercial property specialist.

Categories

‘Built to Last’ As Property Finance Lender Celebrates 45th Anniversary

‘Built to Last’ As Property Finance Lender Celebrates 45th Anniversary

More than 100 property professionals gathered to help an expanding finance lender in the sector celebrate its 45th anniversary.

Bestway Wholesale Appoints A Food Service Director

Bestway Wholesale Appoints A Food Service Director

Bestway Wholesale has appointed Charles Abraham as Food Service Director, strengthening its senior leadership team as the business accelerates its growth across catering, foodservice and the on-trade markets.

M&S Invests £2.1Bn To Extend Its Commitment To British Lamb And Beef

M&S Invests £2.1Bn To Extend Its Commitment To British Lamb And Beef

M&S announces that it is extending its commitment to British lamb and beef farming with a £2.1bn investment.

Recent Posts

bottom of page