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Maggi Launches Brand-New Air Fryer Crispy Coating Mixes


Maggi, Nestlé’s international culinary brand, is thrilled to introduce Maggi Air Fryer Crispy Coating. Maggi Air Fryer Crispy Coating is our latest innovation in culinary convenience and is designed to elevate your air fryer experience!


These innovative coatings are available in three delicious flavours: Crispy Southern Style, Crispy Katsu Style and Crispy Korean BBQ Style. Each blend has been meticulously made to deliver that delicious crunch, making it easier than ever to achieve quality crispiness at home.


To enjoy a quick, hassle-free meal that’s bursting with flavour and crunch, simply coat your base (we recommend chicken), air fry and pair with vegetables and your favourite sides.


If you’re looking for inspiration, why not try a classic family favourite with Southern Style coating on chicken, or if you prefer, give the aromatic flavours of Katsu Style coating a go. If you like your recipes bold, then consider the spicy kick of Korean BBQ Style coating on salmon fillets or even crispy vegetables. The possibilities are endless!


Danielle McAreavey, Head of Marketing for Maggi UK and Ireland, said: “We are so excited to be introducing the new Maggi Air Fryer Crispy Coating Mixes to cooking enthusiasts in the UK."


“Building on the huge success of Maggi Air Fryer Seasonings which launched last year, these coatings are perfect for those wanting to inject some excitement into their everyday recipes whilst still creating healthy meals, quickly and easily."


“With so many homes in the UK making use of air fryers, we wanted to ensure consumers are inspired with tasty and varied recipes to help with anything from entertaining guests to those busy family weeknights."


“Maggi is dedicated to meeting the evolving preferences of consumers and these crispy coating mixes ensure every bite is a crispy, tasty, delight and can be used for a variety of different recipes and meal ideas.”

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  • Writer: Paul Andrews - CEO Family Business United
    Paul Andrews - CEO Family Business United
  • Apr 9, 2025
  • 2 min read

Maggi, Nestlé’s international culinary brand, is thrilled to introduce Maggi Air Fryer Crispy Coating. Maggi Air Fryer Crispy Coating is our latest innovation in culinary convenience and is designed to elevate your air fryer experience!


These innovative coatings are available in three delicious flavours: Crispy Southern Style, Crispy Katsu Style and Crispy Korean BBQ Style. Each blend has been meticulously made to deliver that delicious crunch, making it easier than ever to achieve quality crispiness at home.


To enjoy a quick, hassle-free meal that’s bursting with flavour and crunch, simply coat your base (we recommend chicken), air fry and pair with vegetables and your favourite sides.


If you’re looking for inspiration, why not try a classic family favourite with Southern Style coating on chicken, or if you prefer, give the aromatic flavours of Katsu Style coating a go. If you like your recipes bold, then consider the spicy kick of Korean BBQ Style coating on salmon fillets or even crispy vegetables. The possibilities are endless!


Danielle McAreavey, Head of Marketing for Maggi UK and Ireland, said: “We are so excited to be introducing the new Maggi Air Fryer Crispy Coating Mixes to cooking enthusiasts in the UK."


“Building on the huge success of Maggi Air Fryer Seasonings which launched last year, these coatings are perfect for those wanting to inject some excitement into their everyday recipes whilst still creating healthy meals, quickly and easily."


“With so many homes in the UK making use of air fryers, we wanted to ensure consumers are inspired with tasty and varied recipes to help with anything from entertaining guests to those busy family weeknights."


“Maggi is dedicated to meeting the evolving preferences of consumers and these crispy coating mixes ensure every bite is a crispy, tasty, delight and can be used for a variety of different recipes and meal ideas.”

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