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Sheffield Hallam University Expands Sport Education Partnerships


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The new partnerships with Sheffield Wednesday Football Club Community Programme (SWFCCP) and B. Braun Sheffield Sharks, join an existing collaboration with Qualitas Sport Ltd.

 

The partnerships will support the delivery of innovative blended learning opportunities, combining academic study with practical experience in sport business, coaching, and community development, equipping students with the skills and knowledge for the global sports industry.

 

Through these collaborations, Sheffield Hallam will offer courses including a foundation degree and a one-year top up course that converts a previous qualification into a full honours degree in Sport Business Management. 

 

These collaborations will:

 

  1. Deliver blended learning programmes combining academic study with practical business-related coaching and community engagement.

  2. Provide inclusive education pathways from FE to HE, supported by mentoring and career guidance.

  3. Enhance student employability through a curriculum which integrates sport business, marketing, event management, and leadership—skills highly valued in the sports sector. Students learn to manage budgets, develop sponsorship strategies, and deliver community programmes, placements, and outreach projects.

  4. Strengthen South Yorkshire’s educational ecosystem and promote lifelong learning.

 

Dr Ruth Crabtree, Head of the School of Sport and Physical Activity, said: 

“We are delighted to collaborate with leading professional clubs and organisations across the city and region. Working alongside partners such as Qualitas, Braun Sharks, and Sheffield Wednesday FC creates exceptional opportunities for our students to learn in a truly applied, real-world context."

At the School of Sport & Physical Activity, we pride ourselves on delivering value-added experiences and practical learning for all our students. These partnerships open doors for individuals who may not have previously considered higher education, enabling them to pursue degrees in dynamic environments while gaining hands-on experience and applying academic knowledge directly to their professional practice.”


SWFCCP, established in 2005, is a leading charitable initiative generating over £8 million in social value during the 2023–24 season. Through its education hub, SWFCCP delivers post-16 BTEC qualifications, degree-level pathways, and community outreach programmes.

 

James Moore, Degree Coordinator at SWFCCP, said:

“We’re thrilled at Sheffield Wednesday to partner with a world-leading organisation like Sheffield Hallam University. Together, we’ll expand our higher education offering so students can work toward a degree while gaining hands-on experience that sets them up for success in the working world of sports business management.”

B. Braun Sheffield Sharks is a professional basketball organisation committed to education and youth empowerment. The Sharks have engaged over 20,000 students since 2013 through initiatives such as the Sheffield Sharks Education Academy, RESPECT programmes, and the B. Healthy campaign. Their partnership with Sheffield Hallam will provide blended learning opportunities, elite basketball pathways, and community engagement projects, supported by state-of-the-art facilities at Canon Medical Arena.


Marko Backovic, Head of Operations at B. Braun Sheffield Sharks, said:

“We are proud to join forces with Sheffield Hallam University together with some of the region’s most respected clubs and organisations, including Qualitas, and Sheffield Wednesday FC Community Programme."

"Together, we are creating life-changing opportunities for our students—where learning goes beyond the classroom and becomes an experience that shapes futures. At Braun Sharks, we believe education should inspire, empower, and open doors. These partnerships allow students to earn degrees in dynamic, real-world settings, applying their knowledge in ways that make a tangible impact. For many, this is not just a chance to study—it’s a chance to dream bigger and achieve more.”

 

Current student Connor Dawson said: 

“Starting the blended Sport Business Management degree at Sheffield Hallam has been a game-changer for me. The blended learning approach gives me flexibility, and working alongside professional organisations like Qualitas Sport Ltd has opened doors I never imagined. I’m gaining real-world experience while studying, which makes me feel confident about my future career in sport.”

 Gavin Bailey, Managing Director at Qualitas Sport Ltd, added: “Qualitas and Sheffield Hallam University are proud to work in partnership to deliver a high-quality, blended learning experience with aspiration, education, and future employment opportunities at its core. Together, we are committed to nurturing talent, strengthening professional expertise, and creating meaningful pathways that uplift our local community.”

 

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  • lindaandrews071
  • 2 hours ago
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A North Lancashire hotel’s cultural links with Portugal and the production of the country’s renowned Port wines has been brought alive through the modern refurbishment of its bar and lounge.

 

Lancaster House Hotel has completed the renovation of its Sandeman Bar with a contemporary upgrade which gives a nod to its connections with the House of Sandeman from which it draws its name.

 

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The new look for the bar has been inspired by Tammy Barwell, the restaurant and bars manager at the venue, who embarked on a fact finding mission to Porto arranged by the House of Sandeman.

 

Tammy returned from Portugal with the idea to showcase the Sandeman Bar with colour schemes to match the company’s history, as well as new artwork and images featuring the Sandeman Cellars to elevate the look and feel of the bar. It was also Tammy’s idea to introduce a timeline graphic of the history of the company dating back to 1790.

 

The refurbishment of the hotel bar includes an array of contemporary artwork and decoration in bold colours, upholstered chairs and tables, new curtains and wallpaper. Another feature is the Sandeman branded barrel with a plaque explaining how the company was the first to brand a cask of Port in 1805.

 

The hotel became inextricably linked with the world-famous Portuguese sherry and port wine producers due to a chance meeting on a continental flight in the early 1990s.

 

When the hotel first opened, its hospitality team were searching for a suitable name and theme for the main bar area. A conversation between an English Lakes Hotels board member and a Sandeman executive proved inspirational, with the result that the Sandeman Bar was named and themed after the port producer.

 

Tammy explains:

“The close links between the House of Sandeman and Lancaster House Hotel have their roots from a Spanish holiday over 30 years ago. English Lakes Hotels was closing in on the completion of its new hotel in Lancaster, but there was a quandary about what to call the main bar at the venue."

“Whilst returning home from Jerez, the hotel group’s operations director Douglas Dale struck up a conversation on the plane with a fellow passenger who was very interested to hear about the new hotel venture. That was David Sandeman, the managing director of the House of Sandeman at the time."

 

“The pair got on so well that Douglas tabled the idea of naming the bar after the Portuguese wine company and theming it accordingly. David graciously accepted the offer to come and open ‘The Sandeman Bar’, bringing with him various items of company memorabilia that are still on display here today.”

 

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The partnership has endured and flourished for over 30 years, with a feature of the hotel bar being its Port and cheese nights and stocks of Sandeman Port sweet red wines, including Ruby, White, and Tawny Ports.

 

These are all produced from grapes grown in the vineyards of the Douro Valley in Portugal. The nearby city of Porto is renowned for its historical commercialisation and bulk transportation of fortified port wines in the 17th century – hence the eponymous link.

 

Tammy adds:

“My trip to Portugal was a wonderful opportunity to discover more about the grapes, valleys, Ports, and vineyards of the area, as well as immersing myself in the history of the House of Sandeman."

“Experiencing their traditions first-hand made a lasting impression on me, and it shaped the vision for our new bar design. I wanted to create a space to celebrate that craftsmanship and invite guests to enjoy its character and charm in a relaxed, welcoming setting. I’m thrilled to have been so closely involved in this thematic refurbishment of our main bar at the hotel.”

 





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