JCB Champions A New Generation Of Women

A prestigious Staffordshire school is putting careers for women in engineering centre stage with a series of innovative and fun education days.

In the run up to International Women in Engineering Day on June 23rd, The JCB Academy at Rocester has joined forces with world-renowned digger maker JCB to encourage girls from across the county to consider careers in engineering.

Almost 400 Year 6 girls from schools across Staffordshire and Derbyshire visited the Academy for a day of inspirational talks from JCB graduates and apprentices as well as engineering experiments to spark their imaginations. The youngsters built giant towers using spaghetti and took part in an Egg Crash Challenge as part of their interactive taster day.

The JCB Academy Principal Jenny McGuirk said: “Year on year the number of girls choosing to study at The JCB Academy is rising but we still have more to do. Events like this give the Year 6 girls a real taste of what engineering is all about; problem-solving, innovating and having great fun at the same time."

“The girls also got to meet some great role models, working with our own female students as well as apprentices and graduates who are forging fantastic careers in engineering and business with JCB. The event is also supported by The Institute of Engineering and Technology and Loughborough University who both champion this important issue.”

JCB Early Careers Scheme Leader Holly Broadhurst added: “The number of female engineers at JCB is growing and while 20% of our early careers recruits are now female, we are not complacent and work hard to encourage more women into what has historically been viewed as a male profession. Changing these perceptions is a long-term goal and by supporting The JCB Academy and engaging with the next generation we can show girls that engineering is a great career path for everyone.”