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Edinburgh Football Fashion Brand Targets Growth



Edinburgh-based football apparel brand Universal Language has credited Business Gateway support with reshaping its commercial foundations as it prepares for its busiest period of trading since launching in December 2024.


Founded by school friends Chris Aitchison and Pete Burt, the brand produces high-quality, fan-focused clothing inspired by Scottish football culture. Chris brings commercial and marketing expertise built across years running his own agency, while Pete spent more than eight years as a designer in professional football, working for Hibernian and Tottenham Hotspur before returning to Edinburgh to build something made with a clear focus on the fans.


The idea first came to Chris while looking for a Hearts gift for his father. Searching online for football memorabilia, he couldn't find anything of suitable quality or true sense of the club and its culture. Seeing the gap, Chris brought it to Pete, and the pair set out to build a brand around what they felt was missing: products that celebrated a club's identity properly, rather than just its badge.


All products are designed in Edinburgh and printed or embroidered in the UK using sustainably produced garments. The range balances a permanent core collection with limited edition drops, allowing the brand to mark specific moments, clubs and cultural references while keeping its best-loved designs in circulation.


Current collections focus on Hearts, Hibernian and an expanding Scotland national team range, with plans to grow into further clubs and collaborations. The brand has also recently taken its products on the road with the opening of a special of pop-up shop, timed to coincide with the World Cup.


Since launching, Universal Language has reached more than 3,000 customers, sold 5,000 products and generated 1.5 million monthly social media views. The brand has also raised more than £2,500 for MND Scotland, its charity partner, through sales of an official Marius Zaliukas tribute t-shirt.


The Edinburgh Business Gateway team has worked closely with Chris and Pete to assess and restructure the business, reviewing its brand communication strategy and aligning every element behind a single commercial goal. The Business Gateway team extended that support to include specialist IP guidance, with an arranged session involving the Intellectual Property Office helping clarify trademark and copyright processes. Universal Language has since moved to trademark its brand and copyright its designs, protecting its assets as it looks ahead to the next stages of growth.


Pitch preparation sessions followed, opening connections with the potential to create new opportunities for the business, while Chris has also attended several Business Gateway workshops to expand the team’s knowledge in a range of key areas.


Julie Batten, Business Gateway adviser, said:

“Universal Language is a strong example of what happens when a genuine idea is backed by sound business thinking. Chris and Pete came to us with real momentum and connection to their audience. Our role was to help them build the right structure around it, from strategy to brand protection, so the business can grow on solid ground.”

Chris Aitchison, co-founder of Universal Language said:

“The support from Business Gateway came at exactly the right time. Sitting down and properly reviewing the strategy gave us a solid foundation and the confidence to continue growing the business, knowing we are headed in the right direction."

“The IP guidance has been equally important. As the brand grows, protecting what we've created matters more and more. We're genuinely grateful for the help getting that right.”

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  • Jun 26
  • 3 min read


Thousands of seagrass shoots have been planted in the Thames, as conservation charity ZSL kicks off work to transform one of the world's most famous waterways.  

  

Over the course of one week, ZSL’s conservationists collected nearly 1,000 cylindrical ‘seagrass cores’ – tubes of mud extracted from the Thames, each one containing multiple individual dwarf eelgrass shoots – from a seagrass meadow in Essex, before carefully planting each one in mudflats in Kent – as part of their work to make the estuary more resilient to climate change.


One of the largest UK restoration efforts using this method, ZSL’s work is the first step in restoring a thriving seagrass meadow, with the ambition that it will grow to cover an area the size of at least 1.5 football pitches over the next few years.

  

The work launches the start of on-the-ground work for Transforming the Thames - an ambitious ZSL-led project bringing together 20 partners to turn the tide on the health of the Greater Thames Estuary and deliver wide reaching benefits to the British wildlife and the 8 million people that live along the Estuary.


The five-year project brings together conservationists, local communities, government bodies and landowners, building on decades of experience to recover a rich, varied coastal landscape by 2030.


In doing so, Transforming the Thames will help improve access to nature, protect local communities against the impacts of climate change and support the species that call the Thames home – from Critically Endangered European eels and sharks to beloved seahorses and lapwings.

  


Thea Cox, ZSL’s Transforming the Thames Senior Restoration Manager said:

“Seagrass meadows are critical to the health of the Thames, and we’re thrilled to be kicking off our work transforming this iconic estuary by getting stuck in on the mudflats."

 “We rely on healthy ecosystems for our own wellbeing, but decades of degradation and fragmentation have left the Greater Thames Estuary with a poor bill of health – and increased storm events and marine heatwaves due to climate change threaten the health of the estuary further. We know that it can recover, and are excited to see the Thames flourish as we work to restore habitats along its shores, make its coastlines more resilient to climate-change driven storms, and connect people with everything it has to offer.”  

  

Seagrass meadows play a vital role in the marine environment, providing essential nursery grounds for fish, food for birds, and habitat for various invertebrate species. Seagrass in the UK has declined up to 44% of seagrass since 1936 due to decreased water quality, disturbance and pollution – threatening wildlife and putting people at greater risk of flooding and coastal erosion.  

  

Areas of healthy seagrass meadows can still be found along the Thames, and the seagrass was collected during low-tide from existing meadows near Leigh-on-Sea, Essex, ready to be planted in Egypt Bay, Kent.  

  

The team of conservationists and volunteers used specially designed wooden mudshoes to navigate the challenging mudflats, helping prevent them from sinking into the mud as they worked. As the work could only take place during low-tide, a hovercraft was also used to transport the team and their equipment over the mudflat so they could collect or plant as many seagrass plants as possible before the sites were submerged in water.

  

Thea added:

“This year marks ZSL’s 200th anniversary, a year where we celebrate all we’ve achieved so far and look ahead to a future where people and wildlife thrive together. As we work to restore these coastal meadows, we’re not only marking the start of a new exciting chapter for the Greater Thames Estuary – we’re also making that future a reality.” 

 To rebuild a healthy, resilient ecosystem, the seagrass planting will be followed by further work by the Transforming the Thames partnership to restore around 450 football pitches worth of six vital habitats across the Greater Thames Estuary - native oyster beds, seagrass meadows, saltmarshes, coastal grazing marsh, saline lagoons, and sand and shingle bird nesting habitat.  

  

Working towards a 100-year vision of recovery across the estuary, the partnership are also working to tackle the biggest threats destroying existing habitats – such as pollution - and working with local communities and businesses alike to empower them to be a part of scaling up transformation across the region.     

   

ZSL believes nature can recover, and that conservation is most effective when driven by science. We call for science to guide all global decisions on environment and biodiversity and build a healthier future for wildlife, people and the planet. Find out more and support ZSL’s world-leading, collaborative science and conservation work visit here.  

   


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