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Parents Feel Most Lonely, Five Months After Having A Baby



With many new parents in Scotland experiencing a drop in contact with others just a few months after having a baby, a leading psychologist has shared her advice to help parents feel more connected during early parenthood.

To mark Maternal Mental Health Awareness Week (4th–10th May), Dr Caroline Boyd, clinical psychologist, author and ambassador for perinatal mental health charity PANDAS Foundation, has teamed up with Aldi to highlight the very real loneliness many parents can experience in the months after bringing their baby home, and to raise awareness of the help available.

New research from Aldi found that 53% of parents in Scotland have experienced loneliness since having a baby, peaking at five months, when visits slow down and partners return to work.

Many said loneliness was driven by the reality of life with a newborn setting in (34%), as well as a growing sense that their priorities no longer aligned with those of their friends (35%).

More than half of mums (56%) and nearly a third (31%) of dads said they felt lonely even when they were with their baby. Worryingly, more than three quarters (76%) admitted they hid how they were feeling from others.

The study also highlights how meaningful even small interactions can be, with nearly half of parents (47%) saying they feel relieved when a stranger speaks to them.

To support, Aldi, Britain’s biggest discounter, is donating £20,000 from proceeds of Mamia baby wipe sales to PANDAS Foundation during Maternal Mental Health Awareness Week, helping to fund vital, free and confidential support for parents and caregivers across the UK.

Support is also signposted directly on-pack across Aldi’s Mamia baby wipes, helping parents access mental health guidance when they need it most.

Dr Caroline Boyd, clinical psychologist, author and PANDAS Ambassador, said:

“These findings reflect a common but often hidden experience of early parenthood - a period where loneliness can intensify as support drops away and parents are still adjusting to their new identity."

“In the context of this profound transition, feeling connected to trusted others is not a luxury but essential, particularly in a culture that places pressure on parents to cope alone."

Julie Ashfield, Chief Commercial Officer at Aldi UK, said:

“Support is often strongest in those early weeks of parenthood – but it’s the months that follow where many parents can feel most alone. That’s why it’s so important we keep checking in, long after the initial excitement has passed."

“Through our partnership with PANDAS Foundation, we want to help break the silence around perinatal mental health and ensure parents know support is there when they need it most.”

Dr Caroline Boyd shares five simple ways to feel more connected during early parenthood:

1. Start small with connection

Even a brief interaction when you’re out and about – at the coffee shop, in the supermarket, on the bus. Make eye contact, smile, exchange a few words. Even a short, positive interaction - just 30 seconds – can lift your mood.

2. Find one space that feels safe enough

A group, a class, a walk, a local stay-and-play - spaces offering music, singing, yoga, art or nature-based activities can help you feel more connected to others. Try shifting the focus from supporting your baby’s development to enhancing your own sense of connection, even if you only stay a short while.

3. Give it 7 minutes

Connecting with someone new can feel awkward at first. The “7-minute rule” suggests it can take a little time before a conversation starts to flow. Give it a chance.

4. Be intentional with your online time

If doomscrolling is leaving you feeling worse, try shifting towards online spaces that feel more real and reciprocal - like a book club, writing group, or a forum for parents with shared experiences - where you can share, reflect, and feel part of something.

5. Share how you’re (really) feeling

In a culture shaped by the myth of ‘Supermum’ it can feel risky to speak honestly about how we feel. But talking helps us make sense, even when the words don’t come easily. If you can, share a little of what’s going on with someone you trust, whether it’s a friend, partner or a support service like PANDAS.

For more information or to access support, visit here.

*Research carried out in April 2026 by OnePoll on a sample of 1,000 parents with children aged under five

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Using artificial intelligence (AI) in our everyday lives, and in business, is firmly in the mainstream and it’s now commonly accepted that any organisation that doesn’t ultimately integrate AI into its services and offering is going to fall behind.


Research from Manx Financial Group asked brokers about advancements in AI, and how it will affect small and medium-sized enterprises (SMEs) over the next twelve months. 40% said it would be used to further facilitate commercial finance application decisions, while a fifth (20%) of SME brokers thought it would be used to identify new business opportunities. 19% thought SMEs would use it to determine future business risk and one in ten (9%) believe it will replace back office and non-client facing roles.


But how does an industry like alternative lending for SMEs – which requires sometimes emotive decision-making that requires a human thought process – adopt unemotive artificial intelligence?


Enhancing Customer Service

AI algorithms can be deployed to very quickly analyse vast amounts of data, including financial records, business performance, and wider industry trends. All this data is then used to provide the basis of highly personalised loan recommendations to founders, which ultimately increases the chances of loan approval and – in a world where personalisation is expected from customers – higher client satisfaction.


Streamlined Application Processes

Traditional loan application processes can be arduous, time-consuming and complex, leading to frustration for SME owners whose time is better spent on running their business. AI-powered alternative lending platforms can simplify and expedite the application process through automation. Chatbots and virtual assistants can guide applicants through the necessary steps, collect required information, and provide real-time support – saving on both time and paperwork.


24/7 Accessibility

AI has made chatbots increasingly intelligent and almost unrecognisable from the 'computer says no' chatbots of old. This allows customers to speak to their lenders 24/7, and while a chatbot still won’t replace an actual human being to speak to, it does mean that basic queries can be answered, and waiting times reduced.


There are also financial and security benefits to utilising AI – particularly when it comes to fraud and risk assessment of complex structures.


Real-time Fraud Detection

AI's ability to process and analyse data in real-time significantly strengthens fraud detection capabilities. By monitoring ongoing transactions and evaluating patterns, AI algorithms can swiftly identify suspicious activities and potential fraud attempts – for example, is the customer suddenly checking their account multiple time a day, or at strange times? This proactive approach allows lenders to mitigate risks promptly, protecting both parties’ financial losses.


AI can also enable secure authentication mechanisms such as facial recognition or voice biometrics, adding an additional layer of security.


Advanced Risk Assessment

As already mentioned, AI excels in analysing large volumes of data and identifying patterns that human analysts may overlook, and by leveraging machine learning algorithms alternative lending platforms can assess the creditworthiness of SMEs incredibly accurately. AI algorithms can analyse and take data points from credit histories, transaction records, social media activity, and other relevant data points to generate comprehensive risk profiles.


That said, this is the area where that human interaction is still needed – many lenders will ensure that a person takes a second opinion on more complicated applications – for example when historic financial or credit data also needs to be considered.


AI is the future, and its advent has brought significant advancements in alternative lending at a much-needed time for SMEs, allowing them to faster overcome financing challenges and fuel their growth.


AI, used correctly, will also give alternative lenders the advantage over traditional lenders, who can struggle to keep up with the rapidly changing digital world. It will also streamline resource within our organisations, allowing us all to spend our energy and personnel hours on tasks where human touch really is irreplaceable.

While there are common misconceptions that AI 'will take our jobs' it is our feeling that it is is used properly, it is a tool that will just make us better at them.

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