Edinburgh-Based Accountability Achieves ‘Triple Crown’ Of Accolades

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Accountability, an Edinburgh-based financial services and accounting business, is celebrating a trilogy of national accolades: being named a Sunday Times Best Places to Work 2026, achieving B Corp certification, and becoming one of the first organisations in the UK to be accredited as a flexible workspace.

Since it was established in 2012 by Rosie Berridge, Accountability has set itself apart from competitors by putting people first and focusing on doing business in the right way. An accounting service with a difference, Accountability has supported over 130 businesses across the UK to grow through its bespoke professional expertise and financial services.

With an 83% annual client retention rate, and 87% of new clients coming through existing client referrals, Accountability’s approach to business is resonating with the industry.

Founder, Rosie Berridge, said:

“At the end of last year, Xero published research that showed two in five small business owners don’t know if they’re making a profit. Sadly, this statistic is all too relatable for us, as many of our clients have faced this exact problem before coming to us and learning how to understand their finances in a way that makes sense to them."

"Through our work we support business owners to thrive, not just survive. We act as an outsourced finance department and provide customised support to allow them to focus on growing their business while we help them to understand the numbers behind them."

"From automating finance workflows, to bringing clarity to numbers and restructuring reports so they provide insights business owners actually need, we provide a flexible service that takes the stigma and guesswork out of running a business. It’s this approach to business that has seen us grow from a team of five in 2020 to a team of 17 today and has ensured clients not only stay with us, but also refer us to other business owners in need.”

Alongside its professional approach to supporting clients, Accountability’s recent B Corp Certification and Sunday Times Best Places to Work 2026 Small Organisation accreditation demonstrate its deeply embedded employee-focused culture. The business puts people at the heart of everything it does, operating a highly flexible working policy and sharing 15% of its net profits amongst the team. It’s this attitude to work and building a workplace that evolves with the needs of its employees that has seen it recognised by Flexibility Works Scotland as one of the first ten accredited flexible workplaces in the country.

Berridge added:

“When I founded Accountability I did so because I knew the traditional model of ‘once a year accounting’ doesn’t give small business owners the support they actually require - they need someone available throughout the year with real understanding and insights on their business."

"Whether we’re supporting a new local startup or helping an established business untangle a financial mess left behind by previous advisors, our philosophy is simple: we put people first. We firmly believe in running our business with integrity, flexibility and a strong sense of community. Securing B Corp status and being recognised by the Sunday Times proves that when you genuinely look after and care about your team and clients, business growth naturally follows.”

Committed to supporting the local community, Accountability also donates a percentage of profits each year to charity. This year, the business will donate 5% of its annual profits to Give Blood 4 Good, a Scottish charity set up to encourage as many young adults across the UK to donate blood as possible, to ensure everyone who needs a blood transfusion can receive one. Alongside this profit share, the team is also participating in a number of additional fundraising activities, from skydives to a Munro challenge, with an overall donation target of £12,000. Last year saw Accountability donate £3,265 to Cancer Card.

As part of its ambition to support businesses of all sizes to understand and recharge their finances, Accountability is running a free three-part webinar series this August. Taking place on August 5, 12 and 19, the webinars will run for 45 minutes over lunchtime and deep dive into topics such as how to supercharge Xero, how to access the insights every business needs, and how to customise your financial support to enable your business to grow.

For more information on Accountability, or to sign up for the upcoming webinar series, visit here.

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Jan 26, 2024
2 min read

Gulf Oil International Ltd. and Williams Racing are celebrating another prestigious award for their iconic 2023 brand partnership which put the look of the Williams Formula 1 car into fans’ hands.

The Gulf x Williams Livery Campaign – which saw fans pick the dynamic ‘Bolder than Bold’ livery used at three Grands Prix last year – was named Brand of the Year at The Race Media awards yesterday. It is the second award for the ground-breaking project, which was also crowned Brand Partnership of the Year in December at the 36th edition of the Autosport Awards.

The Race Media Awards ceremony was held in London, celebrating the achievements of media and marketing across all categories of two and four-wheel motorsports.

The Brand of the Year award recognised campaigns that have maximised impact and influence, pushing the brand forward and bringing innovative ideas to motorsport. The voting panel highlighted the fan engagement element which formed the foundations of the Gulf x Williams project, allowing fans to vote for the livery that adorned the FW45 during the Singapore, Japan, and Qatar Grands Prix.

In line with Gulf and Williams’ commitment to give fans unrivalled access to Formula 1, votes opened in May 2023, running multiple rounds which saw ‘Bolder than Bold’ crowned victorious after 180,000 votes from supporters worldwide. The orange-on-blue design honoured Gulf’s legacy in motorsport and brought a fresh twist to represent a modern era for the two brands.

The campaign triumphed at the independent The Race Media Awards after impressing a panel of expert judges from across the industry: Team GB Marketing Strategist Claudia Mestre, Spotify Entertainment CDO for EMEA Mags Zielinska-Banks, and Sky Sports F1 Reporter Ted Kravitz.

James Bower, Commercial Director:

“We’re proud to see the partnership between Gulf and Williams Racing recognised for Brand of the Year at The Race Media Awards. Not only did the project showcase these two iconic brands across three key markets, but it also engaged a global audience through digital and social activations. We look forward to building on this momentum with successful activations in partnership with Gulf in the future.”

Sacha Davis, Vice President of Marketing, Gulf Oil International: “We are delighted that our partnership campaign has been recognised by The Race Media Awards. We continue to champion Gulf’s rich heritage in motorsport while placing our fans at the heart of what we do. Without their support this would not have been possible. Thank you to Williams Racing, it has been great to be with them on this journey over the past year, and we are excited for the future.”

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Edinburgh-Based Accountability Achieves ‘Triple Crown’ Of Accolades

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