top of page

Great Sources Of Vitamin D


A recent survey of 2,000 adults revealed a stark lack of knowledge around adult vitamin intake, including where to source them. While just 12 per cent claimed they are very familiar with the sources of Vitamin D, only 38 per cent realise that late April to September are the months you can get Vitamin D from sunlight. A further one in 10 adults admitted to feeling as or more anxious about their health this coming winter.


And less than one in five (16 per cent) were aware vitamin D can be found in red meat, while just a tenth were could name mushrooms as a source. More than half (55 per cent) were also clueless about how much of each vitamin they should be taking in every day.


The research was commissioned by Warburtons to highlight its Half and Half range.


Dr Zoe Williams, who helped the development of the report, said: “Addressing Vitamin D deficiency in the UK is clearly of importance to the nation’s health so it’s great to see Warburtons raising the issue with this report. It really highlights how much there is to do to increase the public’s knowledge about Vitamin D. Just expecting people to buy over the counter supplements is not sufficient action, especially since those most affected are the least likely to be able to do so.”


“More focus needs to be put on education, free access to vitamin D supplementation and fortification of foods, like the Warburtons Half White,Half Wholemeal loaf. These are three very important easily accessible solutions in helping to reduce the deficiency levels in the UK.”


The study also found 29 per cent of adults believe wearing sunscreen can stop the production of vitamin D in the body – which is incorrect. It also emerged that one in 10 adults believe vitamins are responsible for providing the body with energy – and just under a tenth strongly agree that ‘the more vitamins you take, the better.'


Warburtons’ chairman, Jonathan Warburton, said: “The findings of our report have shown just how important it is to ensure the nation is receiving the right levels of vitamin D. We hope the findings of the study and the insight from healthcare professionals will help shine a light on this important issue, helping us all respond to one of the most challenging and unresolved issues of the pandemic – how we create a healthier, more resilient nation in the days, months and years ahead.”

Most Read

Mental Health Sick Days Soar By 40% In Just One Year

Mental Health Sick Days Soar By 40% In Just One Year

An in-depth analysis of new ONS data by employment law firm Clifton Ingram has revealed a sharp rise in sickness absence due to mental...

Paratrooper Drops Into New Role

Paratrooper Drops Into New Role

An award-winning Therapy and Fitness Centre is celebrating the appointment of its newest therapist who, they guarantee, offers a very...

AI Augmentation Is The Key To Future Of UK Consultancy Services

AI Augmentation Is The Key To Future Of UK Consultancy Services

With the UK’s Big Four accountancy firms – Deloitte, EY, KPMG and PwC – significantly increasing adoption of generative AI to automate...

Categories

  • Writer: Paul Andrews
    Paul Andrews
  • Jun 10, 2023
  • 2 min read

A recent survey of 2,000 adults revealed a stark lack of knowledge around adult vitamin intake, including where to source them. While just 12 per cent claimed they are very familiar with the sources of Vitamin D, only 38 per cent realise that late April to September are the months you can get Vitamin D from sunlight. A further one in 10 adults admitted to feeling as or more anxious about their health this coming winter.


And less than one in five (16 per cent) were aware vitamin D can be found in red meat, while just a tenth were could name mushrooms as a source. More than half (55 per cent) were also clueless about how much of each vitamin they should be taking in every day.


The research was commissioned by Warburtons to highlight its Half and Half range.


Dr Zoe Williams, who helped the development of the report, said: “Addressing Vitamin D deficiency in the UK is clearly of importance to the nation’s health so it’s great to see Warburtons raising the issue with this report. It really highlights how much there is to do to increase the public’s knowledge about Vitamin D. Just expecting people to buy over the counter supplements is not sufficient action, especially since those most affected are the least likely to be able to do so.”


“More focus needs to be put on education, free access to vitamin D supplementation and fortification of foods, like the Warburtons Half White,Half Wholemeal loaf. These are three very important easily accessible solutions in helping to reduce the deficiency levels in the UK.”


The study also found 29 per cent of adults believe wearing sunscreen can stop the production of vitamin D in the body – which is incorrect. It also emerged that one in 10 adults believe vitamins are responsible for providing the body with energy – and just under a tenth strongly agree that ‘the more vitamins you take, the better.'


Warburtons’ chairman, Jonathan Warburton, said: “The findings of our report have shown just how important it is to ensure the nation is receiving the right levels of vitamin D. We hope the findings of the study and the insight from healthcare professionals will help shine a light on this important issue, helping us all respond to one of the most challenging and unresolved issues of the pandemic – how we create a healthier, more resilient nation in the days, months and years ahead.”

Most Read

Mental Health Sick Days Soar By 40% In Just One Year

Mental Health Sick Days Soar By 40% In Just One Year

An in-depth analysis of new ONS data by employment law firm Clifton Ingram has revealed a sharp rise in sickness absence due to mental...

Paratrooper Drops Into New Role

Paratrooper Drops Into New Role

An award-winning Therapy and Fitness Centre is celebrating the appointment of its newest therapist who, they guarantee, offers a very...

AI Augmentation Is The Key To Future Of UK Consultancy Services

AI Augmentation Is The Key To Future Of UK Consultancy Services

With the UK’s Big Four accountancy firms – Deloitte, EY, KPMG and PwC – significantly increasing adoption of generative AI to automate...

Categories

The Bountiful Benefits Of Tomatoes!

The Bountiful Benefits Of Tomatoes!

Tomatoes, scientifically known as Solanum lycopersicum, are more than just a colourful addition to your plate. These vibrant red fruits,...

Water-Based Activities Can Help Create A Healthy Work-Life Balance

Water-Based Activities Can Help Create A Healthy Work-Life Balance

The B-Corp Red Equipment have carried out research exploring the effects of how spending time in and by water can help boost mood,...

Polar Bears: Icons Of The Arctic And Sentinels Of Change

Polar Bears: Icons Of The Arctic And Sentinels Of Change

Majestic, powerful, and awe-inspiring, polar bears (Ursus maritimus) are among the most iconic animals on Earth. Native to the icy...

Recent Posts

bottom of page