Full-service marketing and communications agency, Big Bamboo, has been appointed by AI collision avoidance software company, Safety Shield Global, to support it with strategic positioning, brand alignment and ongoing PR and communications activity.

The agency – made up of 16 strategists, brand specialists, content writers, PR experts and designers – will support the company, whilst its sister agency, Big Bamboo Bids, will offer support in relation to bidding and winning work, as well as securing grants for the money Safety Shield continues to invest in R&D.

Safety Shield Global is the most advanced AI human form recognition safety system available on the market, developed specifically for the construction industry over the past decade.

The system can be fitted to any type of plant, for industries such as construction, rail, mining, demolition and waste, amongst others. Safety Shield designs and manufactures all of its systems in the UK.

Nicola Stamford, Founding Director of The Big Bamboo Agency, comments:

“We are thrilled to have been appointed by Safety Shield Global, which is a leading player in AI software. The company’s story is an impressive one, led by a very passionate CEO and wider team to ensure the safety of people who are working on sites, where plant machinery is prevalent.”

Jonathan Guest, CEO and founder of Safety Shield Global, comments: “I met Nicola, as the owner of Big Bamboo, when I presented recently as part of our entry into the Construction News Specialist Awards.

“We instantly connected. She had a passion for my business and our vision for the future and we needed some marketing, communications and bids support. The fit seemed right straight away.

“We are already enjoying working with Nicola and the team and reinforcing our position in the marketplace.”