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One In 10 Small Business Owners Spend Up To A Full Working Day On Social Media



A new study by Markel Direct, the small business insurance specialists, has revealed the growing expectations many UK tradespeople and small business owners feel to maintain an active social media presence alongside running their business.


The study, which asked 501 UK small business owners and tradespeople how they use social media to market their business, revealed the hidden workload that comes with trying to stay visible online. More than three quarters (76%) spend time every week creating or editing social media content. For most, that means an additional one to three hours of work every week (54%), while more than one in ten (11%) spend up to a full working day each week managing their online presence.


The findings build on a previous study by Markel Direct, which looked into overworking among the self-employed. It discovered that more than half (57%) regularly work beyond their normal hours, while 40% said they feel pressure to remain reachable outside working hours, and 57% admitted to working through illness.


Running a business now means running social media too: half feel stressed to stay visible online

The findings suggest many small business owners are effectively becoming self-taught social media marketers alongside running their actual business. More than two-thirds (69%) have never hired anyone to create content on their behalf, while 65% say they have never received any social media training.

Despite this, many still feel an increasing responsibility to stay active online. More than half (55%) say they feel pressure to create content regularly, while nearly three-quarters (73%) believe customers now expect businesses to be active on social media. At the same time, nearly two-thirds (63%) say they struggle to stand out from competitors online.


The study also highlighted that for some small business owners, maintaining an online presence is also causing a negative impact. Nearly a quarter (24%) say they have experienced negative comments online, while one in four (25%) have deleted or edited posts following criticism.


The fear of negative reactions is also affecting confidence online, with nearly four in ten (38%) saying they have held back from posting due to fear of backlash. Among younger entrepreneurs aged 18–24, more than half say fear of negative reactions has stopped posting online.

Social media drives growth, but raises legal concerns

Social media is a clear growth driver for small businesses, and many owners are aware of the responsibilities that come with posting content online – however, the study revealed significant gaps remain when it comes to protection and preparedness.


The research found that only 39% have insurance in place to cover legal action relating to issues such as copyright infringement or breaches of confidentiality linked to their social media activity. In contrast, nearly half (47%) say they do not have this type of protection, while a further 8% are unsure whether they are covered.


Despite the potential consequences, some businesses continue to share client work online without following clear processes. Nearly one in five (19%) admit they do not always obtain client permission before posting images or videos of completed work on social media.


Worryingly, more than a quarter (28%) say they would not know what steps to take if a client raised a legal concern about content they had shared online.


Rob Rees, Divisional Director at Markel Direct, said:

"Social media has become one of the most powerful ways for small businesses to showcase their expertise and attract new customers, but many business owners don't realise that the same rules around consent, copyright and confidentiality apply online as they do offline."

"Many entrepreneurs have effectively become marketers overnight, often without formal training or dedicated support. Taking a few simple steps, such as obtaining written permission before sharing client projects and understanding what insurance protections are available, can help reduce the risk of disputes further down the line."


To read the full study, visit the Markel Direct website.


Please note: This article provides guidance for information purposes only. It should not be relied upon wholly when making or taking important business decisions – always seek the services of an appropriately qualified professional.

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  • Feb 26, 2024
  • 3 min read


Three friends from the same town in India who all started new lives in south Warwickshire, have together realised their shared vision of running a restaurant.


Aby Joseph, Thomas Mathew and Joshi Johny have come to the business from a wide variety of backgrounds, including health care, film production, mechanical engineering and food – to open the doors to Fusion Clan in Warwick.


The co-owners are keen to bring influences from their home state of Kerala in southern India, to add a twist to the traditional authentic Indian cuisine. The restaurant, which replaces The Pickled Crab in Smith Street, promises a ‘unique’ menu of Indian ingredients fused with European recipes, with the emphasis on new and experimental flavours.


Fusion Clan sees the fruition of a long-held dream for the entrepreneurial trio who have all taken the leap into hospitality. And for Aby and Thomas it’s a world away from their current careers. Aby, 37, who now lives in Warwick, relocated from Kerala to Stratford at the age of 24 to pursue his nursing career and is now Clinical Services Manager in Stratford.


Aby’s selflessness, leadership, and empathy in helping with residents' and staff’s safety and well-being throughout the pandemic, led to him making headlines last year when he was awarded the British Empire Medal. This honour recognises people who have made achievements in public life, committed themselves to serving and helping the UK, and who make life better for others by being outstanding at what they do.


Aby, who has been passionate about food since teaching himself to cook at university, is looking forward to bringing local diners in on their culinary adventure into new flavours and fusions. He said:

“The first time I went out for an Indian meal after arriving in the UK, I really liked it. . . but it was nothing to do with India. This is not the usual thing I would eat back home, I thought, so how can they say this is Indian? There are some very popular dishes over here that are actually nothing to do with India, not authentic at all. Then I went to another restaurant and it was the same story. So wherever you go, it's the same taste, you don't get something different."

“I always wanted to run my own business and for the last 10 years the three of us would talk about having a restaurant. We planned on doing it much sooner but then Covid changed everything.”


For Thomas, 47, from Stratford, the venture could not be more different from his 20 years spent as a mechanical engineer with Kuwait Airways and, more recently, as a film producer. With his first movie, John Luther, proving popular on Amazon Prime, the second project is already under way, with Thomas set to take time away from his front of house role for filming on set, including partly in the UK, this year.


The pair have been friends since 2011 but it was only after a chance meeting with experienced chef Joshi Johny , in Stratford, that their vision began to take shape. Joshi, 44, was formerly a chef at the TATA Taj Residency (Cochin, India) Peacock Hotel, in Kenilworth, Ettington Chase and Crowne Plaza Hotels in Stratford and Walton Hall in Wellesbourne and is now in charge of the culinary vision for Fusion Clan.

He said:

“I wanted to create dishes influenced by our roots, using unique and authentic south Indian spices but fusing them with European dishes, so adding new flavours. There has been lots of experimenting until I perfected the menu and diners so far are complimenting us on how different the experience is."

“I’m striving to create a fine dining experience that people can afford. There’s lots of different elements, each and every one freshly prepared on the plate, right down to the sauces. We are excited to share this food because we know people are going to love it.”


Joshi oversees a menu using local meats, fruits and vegetables alongside the specially sourced spices and rices from Kerala, including jeerakasala rice, more fragrant and flavoursome rice which is included in the Geographical Indication registry of India.


He is particularly proud of his signature recipe Kumarakom to Cornwall, Kumarakom style local preparation of Cassava and a Keralan spiced grilled seabass dish, served with tamarind-infused sauce.


Diners might be surprised to see popular British dishes such as steak, lamb shank, Cumberland sausage and roast potatoes also feature on the menu – but, of course, with Joshi’s own Asian twist!


Plans for the future of Fusion Clan include opening an upstairs space for private events as well as introducing a takeaway menu.


In the meantime, Aby, Thomas and Joshi are content in bringing along as many people as possible on what they describe as ‘a culinary journey of discovery like no other seen before in the area.’


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