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M&S Becomes First UK Retailer To Launch Jersey Royal Potatoes



M&S has become the first UK retailer to launch its much-anticipated Jersey Royal potatoes, thanks to its longstanding 10-year relationship with the Le Maistre family.


The family has been farming the soil on Jersey since 1841 and is led by sixth-generation farmer Philip Le Maistre, who works alongside son Phil Jnr and brother Peter, as well as a team of local experts.


Despite one of the wettest and more challenging planting seasons on record, the team’s potatoes have this week hit the shelves across 80 M&S stores in the UK, with their signature unique and nutty flavour.


Customers can also find the Jersey Royals in M&S stores across the island, including its King St St Helier, St Brelade, St Clement, St John, St Peter and St Martin stores – operated by Sandpiper.


The Le Maistre family is one of eight Select Farmers M&S is working with across Jersey this season, spanning 2,500 fields. M&S has a dedicated team on-site on the island to ensure customers experience exceptional flavour and quality. Every field is sampled and only packed for M&S if it passes a rigorous taste panel test.


To help guarantee the highest quality, M&S uses a unique hydro-cooling process to chill the potatoes within hours of being harvested. This rapid cooling locks in freshness, ensuring each potato reaches stores in peak condition.


Philip Le Maistre Jnr said of the launch:

“It’s a real tradition for us to get the first harvest of the season onto M&S shelves. While my dad, uncle and I have never seen a planting season with such continuous rain, we’ve taken great care, planting more by hand and using the same traditional methods my great-grandfather did, to ensure the potatoes get the best possible start."

 "Our team works incredibly hard to deliver the very best taste, and we’re proud that families across the UK will be able to enjoy a product that is as fresh as it can possibly be.”


The Le Maistre farm is part of M&S’ Plan A Farming for the Future programme and are LEAF Marque certified growers, combining traditional and modern methods to grow potatoes more sustainably.


Harry Wilder, Senior Agronomist at M&S, added:

“The arrival of Jersey Royals in our stores is always a highlight for us, signalling that spring and the very best of British produce season is here. Our relationship with our growers is what makes this possible and the Le Maistre family's passion and expertise, passed down through generations, is remarkable. Their hard work means we can be the first to bring these delicious, seasonal potatoes to our customers."

The new season Jersey Royal potatoes are now available in 80 M&S stores across the UK, extending to over 100 stores from 1st April, just in time for Easter.


M&S also has a dedicated Jersey Royal recipe section on its website, available here, from Honey harissa roast salmon and Jersey royal roasties to Jersey Royal focaccia.





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  • Aug 29, 2024
  • 2 min read


Children that have been out of routine sleep for six weeks may find it difficult to get back into routine after the summer holidays.


While the adjustment might not work on night one, doing the right things will ensure that your child adapts as quick as possible.


So, here are five tips shared by a sleep expert, Dr Deborah Lee, working alongside Get Laid Beds for making a smooth return to earlier bedtimes:


1. Create a gradual transition


  • A sudden shift in bedtime can be stressful for children and might result in resistance.


  • Begin the process gradually by setting both an earlier bedtime and wake-up time every few nights before the summer break ends.


  • It's a good idea to start this process about two weeks before school starts as it requires practice and consistency to get it right.


2. Create a sleepy environment


  • Ensure that your child’s bedroom is comfortable and distraction-free so that sleep is the main focus.


  • Hot baths before bed are proven to help children fall asleep, and a previous Get Laid Beds study has also shown that half-an-hour of reading before bed is the best thing someone can do for a better quality sleep.


3. Limit screen time before bedtime


  • Ensure that your children are avoiding screen time at least an hour before bedtime because they emit blue light and make it harder for both children and adults fall asleep.


  • Instead, stick to books, podcasts, and audiobooks so that they’re not emitting blue light before bedtime.


4. Set a good example


  • It’s not just the kids who need to discipline themselves after the holidays, parents also should be role models for kids at home by embracing good sleep habits as part of their post-holiday resolutions.


  • Ensure that you’re not spending time on your phone or watching too much TV close to your own bedtime. Children will only question why you get to do that, after specifically telling them that they can’t.


  • Perhaps suggest the idea of a family board game before bed, or even a walk around the block so that the whole family is embracing good bedtime habits.


5. Spend quality time with your kids


  • Spending quality time with your kids makes it easier for them to fall asleep. Children can be unsettled at bedtime as they are often longing for attention.


  • Asking them about their day or reading a book to them as they’re laying in bed are great options for you to all have some final quality time together before the next day begins.



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