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  • Writer's picturePaul Andrews

Evoke Classics And Nerd Digital Take Global Marketing Excellence Award


Evoke Classics, a female-led online classic car auction and community, has won the Best New Product/Service Award at the Chartered Institute of Marketing's (CIM) Global Marketing Excellence Awards 2023, in partnership with Nerd Digital. The award, hosted by comedian Tom Allen, was presented at a ceremony in London on October 25, 2023.


Evoke Classics was co-founded by Sarah Crabtree, a well-known TV personality from the UK TV hit series Bangers and Cash. In 2020, Crabtree left the show to pursue her career in the auction industry and saw a gap in the market for a female-led business in this male-dominated field. She joined forces with Nerd Digital, a marketing agency, to create a unique online classic car auction and community platform.


Evoke Classics has been a huge success, quickly becoming a highly recognisable brand in the online classic car auction industry. The company's success is due in part to its innovative marketing campaign, which was led by Nerd Digital. The campaign focused on building brand awareness and generating leads through a variety of digital channels, including social media, search engine optimisation, and advertising.


The CIM Global Marketing Excellence Awards recognise the best industry talent from across the world. Evoke Classics' win in the Best New Product/Service category is a testament to its innovative approach to marketing and its commitment to providing a superior customer experience.


Sarah Crabtree, Sales Director of Evoke Classics, said: "We were thrilled to be finalists, so actually winning feels just fabulous! Having Nerd Digital on board has allowed Evoke Classics to make its mark in the auction industry. Noel and the team are clearly very passionate about what they do, bringing with them a wealth of knowledge and experience which Evoke Classics has been lucky enough to benefit from. It's all about teamwork."


Paul Cunningham, commercial director at Evoke Classics, added: "Congratulations to the team for this remarkable accomplishment; it's a well-earned recognition of their ingenuity and hard work."


Noel Anderson, founder of Nerd Digital, said: “It’s a bit of a cliché, but six years ago we started Nerd Digital around the kitchen table with the goal of working with clients who are looking to challenge the status quo. We first met Sarah at a classic car show, and instantly knew that this was an amazing opportunity with an incredible team. To go from strategy sessions, creating the brand, launching the product, fine-tuning campaigns, making sales, and then winning best new product / service with the leading marketing organisation in the UK – in just over two years – is no mean feat! We can’t wait to see how this brand grows in 2024 and beyond.”


Chris Daly, chief executive of CIM, said: “Congratulations to all those who won, this year’s submissions have been excellent. I would like to thank our judges and sponsors, and all who have helped to make this event possible. It’s clear that the global marketing industry has once again risen to the occasion, crafting remarkable campaigns, and reaping the rewards for both organisations and agencies alike. The significance of professional marketing remains critical for enhancing commercial performance and nurturing talent.”


Evoke Classics will be exhibiting at the NEC car show from 10-12th November (2023), where they will also be launching their 2024 classic car calendar, with the proceeds going to the charities the UK Sepsis Trust and Bone Cancer Research Trust.

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