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eCapital UK Appoints Head Of HR As It Invests In People



eCapital UK, one of the UK's leading independent providers of invoice finance and asset-based lending solutions for growing SMEs, has appointed Camilla Woodrow as its new Head of HR, strengthening its focus on people and talent as the business grows.


In her new role, Camilla will lead the HR function across the UK, partnering with the Senior Leadership Team to align the company’s people strategy and plans with its commercial objectives. She will have responsibility for the full employee lifecycle, with a focus on supporting business growth, and creating an exceptional colleague experience.


Camilla brings 25 years of experience in Human Resources, including two decades in senior HR leadership roles where she has developed and delivered people strategies to support organisational success. Having worked with organisations including Glide UK and The HR Dept, she has extensive experience shaping and delivering people strategies that support business growth and performance. She has led cultural change, developed talent, and built high-performing teams.


The appointment follows a period of sustained growth and success for eCapital UK. Over the past three years, the business has increased funds advanced to clients by 46%, grown its client base by more than 32%, and expanded into larger, more sophisticated funding facilities of up to £6 million, helping more small and mid-sized businesses access the flexible working capital they need to invest, expand and build resilience. As the business has grown, so has the importance of attracting, developing and retaining the talent needed to support its ambitions.


Commenting on her appointment, Camilla Woodrow, Head of HR at eCapital UK, said:

“eCapital UK is an ambitious and growing business with a strong focus on its people and its future. I’m delighted to be joining the team at such an exciting time and look forward to working with colleagues across the business to build on the great foundations already in place. My focus will be on ensuring our people strategy continues to support our commercial ambitions, while creating an environment where colleagues can thrive and deliver their best work.”

Lisa Cleaver, Chief Operating Officer at eCapital Commercial Finance UK, said:

“We are delighted to welcome Camilla to eCapital UK at a pivotal stage in our growth journey. Her breadth of HR leadership experience and proven ability to develop effective people strategies will be invaluable as we continue to scale our business."

"Camilla’s appointment reinforces our commitment to investing in our people and ensuring we have the right culture, capabilities and support in place to achieve our ambitions.”


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  • Mar 19, 2025
  • 2 min read

Empathetic leaders that show care and concern for their workers’ wellbeing are more likely to boost remote and hybrid staff performance than those who remain emotionally distant, according to new research by Durham University Business School and Athens University of Economics and Business.


The researchers also found that leaders who have a vision and are able to share their long-term goals and missions effectively are more likely to boost employee effectiveness.


Conducted by Anders Friis Marstand, Associate Professor of Leadership at Durham and Olga Epitropaki, Professor of Management, alongside Ilias Kapoutsis, Associate Professor of Management at Athens University, the study sought to understand the psychological distance that can occur between remote workers and their managers.


The researchers focused on three leadership behaviours that could close the gap; how they created employee structure, their consideration and communication of their vision. The study looked at how these behaviours impacted upon workers’ efficiency with tasks, their emotional coping, and performance outcomes.


To do so, the researchers used data from two specific studies; a four-wave online study of over 300 remote workers, and a four-wave study of over 200 hybrid workers.


The first study interviewed hybrid workers and how they interacted with their managers, exploring aspects of their manager-employee relationship including; psychological distance, task performance, and the leadership behaviours of their boss. The second study focused on the same areas but with remote workers, in order to provide a direct comparison between remote and hybrid workers.


The researchers found that when managers showed care and clearly communicated their vision, employees working remotely felt closer to them, helping employees to manage their work better.


However, whilst such empathy boosted employee wellbeing and performance, the study revealed it also led to more avoidance behaviours, like watching TV or browsing social media during work hours.


Whilst, the researchers also found that leaders who showed care had the same positive impact on task performance for both remote and hybrid workers, helping employees feel closer to their managers and better manage their tasks.


The researchers say the findings highlight the importance of leaders being more supportive of their employees.


“Remote working spiked during the covid pandemic, and a steady balance has now been found in office roles, with estimates of around 44% of workers in the UK working in some form of remote work role, according to the ONS.” say Professor Epitropaki and Dr. Marstand.


“But with a growing trend of managers asking workers to return to the office to boost performance, it could be the case that it is not home working that has reduced performance, but manager’s poor leadership skills instead.”

To enable managers to better connect with remote staff, initiatives like scheduling regular one-on-one and team meetings to discuss progress and challenges, and addressing well-being concerns are important. Whilst also, clear and transparent communication of goals and objectives can reduce perceptions of distance and enhance employee coping, remote collaboration and performance.


Investing in leadership training in remote contexts will also help leaders adapt to the changing landscape of work and offer them practical tools on how to lead from a distance.

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